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Jayson DeMers
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Jayson DeMers is the founder & CEO of AudienceBloom, a Seattle-based SEO agency, as well as Crackerize.com, a lyrics-humor website. You can contact him on LinkedIn, Google+, or Twitter.

Entries by Jayson DeMers

Why You Need a Brand Audit (and How to Perform One)

(0) Comments | Posted November 20, 2014 | 6:11 PM

Consider your brand a living thing. It has a unique personality and characteristics you can't fully control. Over time, you can watch it grow, nurture it, and guide it to fit its environment perfectly. But sometimes your brand begins to deviate from the factors that support it, and your strategies...

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How to Get Mommy Bloggers to Bring Customers to Your Brand

(3) Comments | Posted November 5, 2014 | 2:07 PM

Business owners often hear about the benefits of blogging to enhance branding, but crafting content for their own company websites isn't the only way to get the word out. Guest blogging and giveaways have both become major ROI-drivers for successful online marketing strategies. But the success of any...

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Your Guide to Google's Panda 4.1 Algorithm

(3) Comments | Posted October 9, 2014 | 3:41 PM

Google's Panda algorithm update has been shaking up the world of SEO since its first iteration back in 2011. Over the course of 26 confirmed updates and refreshes, the algorithm wizards at Google have been refining the content-focused search engine update and rolling their new features out gradually. Now, the...

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15 Instant Productivity Hacks You Need To Know

(4) Comments | Posted September 8, 2014 | 9:00 AM

Like thousands of professionals all over the country, you're trying your best to stay organized, keep your appointments, and still churn out the countless hours of work you need to keep pushing your company forward.

Most of us aspire to conquer more and more work in less and...

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Google Gives Businesses a Hand with Google My Business

(2) Comments | Posted August 20, 2014 | 1:20 PM

In recent years, small businesses lacking visibility in search engines have struggled to compete with large corporations. As the rules for ranking higher in search results pages have continually changed, small businesses have been tasked with creating content and engaging in social media marketing to reach customers. Those without professional...

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How Rare Is Internet Privacy in the Digital Age?

(1) Comments | Posted August 14, 2014 | 1:32 PM

Privacy and the Internet mix like oil and water. As more websites gear up to provide transparency over the Web, privacy has taken on a new meeting in the virtual world. Everyone from Facebook to Google wants to share your information. Your likes, dislikes and your hobbies are all on...

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5 Hot Rumors Surrounding the iPhone 6

(8) Comments | Posted August 1, 2014 | 12:30 PM

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When an iPhone release is coming up, people typically envision long lines in front of the Apple store, full of people who camped out the night before. Today, this depiction still isn't far from the truth.

With every new release, Apple...

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How Psychology Will Shape the Future of Social Media Marketing

(3) Comments | Posted June 27, 2014 | 9:25 AM

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With marketing analytics software so pervasive, marketing professionals have the power to monitor everything on a business's social media accounts. How many retweets did a post get? Did customers favorite or reply to it? Thanks to automatic alerts, like

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7 Cool Things You Can Do on Facebook to Amuse (or Annoy) Your Friends

(0) Comments | Posted June 24, 2014 | 4:58 PM

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Looking to have a little fun with your Facebook friends? Here are 7 cool things you can do to amuse, entertain and yes - in some cases, seriously annoy - your friends.

Have fun!

1. Post a link that takes users to their...

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Signal to Noise: How To Stand Out From The Pack Online

(0) Comments | Posted May 16, 2014 | 4:20 PM

The signal-to-noise ratio has long been an important concept for scientists, engineers, and those who work in associated fields. However, with the increasing amount of digital advertising, online marketing options and tactics, almost any given topic is flooded with information. This is especially true with regard to anything marketing-related in...

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Maximum Engrossment: 6 Ways to Play Titanfall in Style

(0) Comments | Posted March 17, 2014 | 5:39 PM

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With the recent release of Titanfall in North America and the upcoming releases in the rest of the world, Microsoft is hoping sales of the Xbox One will catch up to the sales of the PS4. There's certainly been a fair...

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5 Reasons to Add Slideshows to Your Content Marketing Campaign - and How to Do It Right

(0) Comments | Posted February 25, 2014 | 4:49 PM

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Most people respond to visual content, and they respond strongly. Marketers know that, which is why they use images, videos, and infographics online.

Thanks to the popularity of SlideShare, though, presentations, slideshows are becoming a popular way to add spark...

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Disappointed With Your Email Marketing Results? Try Personalizing Your Subject Line

(0) Comments | Posted February 18, 2014 | 5:02 PM

Standing out in a customer's inbox is becoming harder than ever, thanks to increasingly discerning email users. Today's savvy consumer is often checking email on mobile devices while on the go, searching subject lines and sender names for the few items worth reading.

This change in habits has led many...

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Guest Blogging Dead? Not Even Close

(0) Comments | Posted February 18, 2014 | 2:06 PM

Matt Cutts' blog post on The Decay and Fall of Guest Blogging for SEO sent waves through the online marketing world. His point was simple: if you're guest blogging strictly for links, you're in bad company. However, many readers misunderstood Cutts' article as a complete condemnation of guest...

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The Online Jungle: What's the Future for Organic Search Rankings?

(0) Comments | Posted February 11, 2014 | 4:30 PM

Stay tuned in this year, online brands: searching engine rankings have entered a key period of transition.

One of the most common mistakes that busy online business owners and blog authors make is assuming that web rankings are eternal and unchanging. They want to pick a formula and follow it...

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8 Questions That Entrepreneurs Should Ask in a Pitch Meeting

(0) Comments | Posted February 10, 2014 | 9:11 AM

Pitching a new client or investor can be one of the most rewarding and nerve-wracking aspects of being an entrepreneur. When a pitch is going well and you're humming on all cylinders, it can be incredibly energizing and give you renewed faith in your abilities and ideas.

On the...

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Consumers Willing to Trade Privacy for a Price?

(0) Comments | Posted February 7, 2014 | 3:21 PM

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In the wake of the data breach at Target over the holidays, media outlets rushed forward to caution customers about giving out personal information at the cash register. Offering zip codes, phone numbers, and other information can create a massive log of information,...

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Web Host Revolution: The Age of Service Is Finally Here

(2) Comments | Posted February 3, 2014 | 5:07 PM

Online businesses, get ready to breathe a long sigh of relief. Web hosting companies have hit a critical step in their evolution - an age of vastly improved services available at multiple tiers of service. Even the lowest tiers are lining up to offer new features and promises. Case in...

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Top 7 Books for Entrepreneurs

(0) Comments | Posted January 31, 2014 | 5:45 PM

There are literally thousands (if not millions) of business advice books on bookstore and library shelves at the moment, with more being published all the time. And every successful entrepreneur has advice for those who may be walking the same path. However, sometimes looking elsewhere (especially when it comes to...

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7 Uses for the iPhone 5s Fingerprint Scanner

(0) Comments | Posted January 30, 2014 | 5:08 PM

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With Apple's launch of the iPhone 5s fingerprint scanner, biometrics have gone mainstream. Many consumers are focused on the so-called "end of the password," but the impact of TouchID is reframing how we think about access, security, and integration between virtual...

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