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Jayson DeMers
Jayson DeMers is the founder & CEO of AudienceBloom, a Seattle-based SEO agency, as well as, a lyrics-humor website. You can contact him on LinkedIn, Google+, or Twitter.

Entries by Jayson DeMers

Here's What The Most Shared Pieces of Content Have in Common

(0) Comments | Posted April 13, 2016 | 3:06 PM

If you want to be successful in content marketing, there's only one real path to success: shares. People have to share your content with other people in order to get a significant number of views and engagement. In this context, I'm using the term "share" generally, referring both to the...

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7 Harsh Truths to Face If You Want to Be a Better Marketer

(0) Comments | Posted March 17, 2016 | 1:41 PM

Whether you're a business owner or a team member trying to establish footing in your chosen career, it pays to be a better marketer. And yes, "better" is a bit subjective since it could theoretically apply to anything and everything, but there are specific paths of development that can help...

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Is Your Content Strategy Profitable? Here are 7 Steps to Find Out

(0) Comments | Posted March 3, 2016 | 2:56 PM

You've heard all the claims about content marketing being one of the most effective and cost-efficient marketing strategies available today. But is it?

Obviously, a content strategy comes with built-in variation; no two companies will have the same audience, the same goals, or the same brand, so no two...

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7 Major Social Media Shakeups We'll See In 2016

(0) Comments | Posted February 4, 2016 | 11:30 AM

The social media world rarely stands still for long, and while 2015 was a big year for social platforms, 2016 might be even bigger. We're entering a new era of online access, mobile usability, and social interactions, and that's going to be reflected in the type, diversity, and utility of...

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Instant Gratification Is Coming to a Website Near You

(1) Comments | Posted December 28, 2015 | 4:41 PM

Animals, including humans, are hard-wired to seek out instant gratification. Evolutionarily, things that give us short bursts of pleasure have tended to increase our chances for survival, but in the modern world, those things aren't always healthy for us. Still, we seek out instant gratification because we're naturally inclined to...

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7 Ways Your Social Media Metrics Are Deceiving You

(0) Comments | Posted November 12, 2015 | 2:46 PM

Social media marketing works well on its own, but also serves as a perfect complement to both SEO and content marketing initiatives. When working in harmony, content, social, and SEO can form a powerful traffic- and lead-generating trio.

Unfortunately, there are also a handful of...

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What Does the Future of Facebook Marketing Look Like?

(1) Comments | Posted October 21, 2015 | 10:59 PM

Facebook has treated marketers well for the past decade or so, and it certainly seems like it's here to stay. In the early stages of social media's development, no platform seemed guaranteed for long-lasting success, but now Facebook has reached a point of name recognition, technological prowess, and user loyalty...

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Is the Death of PCs Finally Here?

(3) Comments | Posted October 1, 2015 | 2:52 PM

For the past several years, tech analysts have been claiming that the death of PCs is right around the corner. Oftentimes sensationalist with only the seeming popularity of mobile devices to point to as evidence, these claims have obviously failed to come to fruition. However, this year has unearthed some...

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How to Take Advantage of the Gig-Based Economy

(0) Comments | Posted September 9, 2015 | 5:50 PM

Thanks to evolving technology, increasing communication capabilities, and changing business needs, the world of employer-employee relationships is drastically changing. The old model of employment was very rigid and long-tem; it was common for employees to work full-time for one company for the majority of their careers, executing the same responsibilities...

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Is Marketing on Twitter Worth the Investment?

(0) Comments | Posted August 20, 2015 | 4:24 PM

The world of social media marketing seems to grow more diverse by the day, as new social platforms emerge and older social platforms add new functionality that makes them bigger and better or just harder to approach. There's no question that investing in a social media strategy can pay off,...

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Will Journalistic Robots Kill Content Marketing?

(0) Comments | Posted July 30, 2015 | 12:38 PM

The technological developments of our generation continue to astound me. Drone deliveries, self-driving cars, and semantic language interpretation are all automating processes we never thought could be automated, and while the convenience is certainly an exciting luxury to think about, there's also something scary about the advancements; they're replacing human...

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Apps Are the Future of Online Marketing: Start Preparing Now

(1) Comments | Posted July 13, 2015 | 7:31 PM

By now, most of the U.S. population is relying on at least a handful of apps for their daily lives. We use maps and GPS apps to navigate and calculate the best routes to our destinations. We use social apps to communicate with our friends and loved ones. We even...

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7 Marketing Tools to Find What Your Customers Are Talking About

(1) Comments | Posted June 17, 2015 | 1:23 PM

Your customers' values are your values. The better you understand your customers' wants and needs, the better you'll be able to appeal to them, and the stronger and more loyal your customer base will grow. Unfortunately, it's not always easy to figure out what topics are most important...

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How to See Your Site Through Google's Eyes

(2) Comments | Posted May 27, 2015 | 1:06 PM

Marketers and business owners everywhere have been clamoring to get the most visibility on Google since the search engine rose to popularity back in the early 2000s. Search engine optimization (SEO) once was a simple matter of stuffing your site full of all the things that Google wanted to see,...

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Why Skimmable Content Is More Valuable Than Deep Content

(2) Comments | Posted May 6, 2015 | 11:51 AM

The diversity of content available today is astonishing. From bite-sized listicles and gif-based Buzzfeed articles to lavishly-designed, intricate whitepapers and eBooks, marketers, entrepreneurs, and experts everywhere are looking to cash in on the trend of content marketing.

Of course, content marketing is more than just a trend--it's a solid,...

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How to Protect Your Company's Data by Keeping Your Employees Informed

(1) Comments | Posted April 2, 2015 | 12:24 PM

Company data security has been a major issue for years, but recent hacks are making it an even more serious concern among small- and medium-sized business owners alike. One small breach is all it takes, and all the information your company has stored--from employee passwords to sensitive client information--could be...

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Does Your Company Need to Make an App?

(1) Comments | Posted March 10, 2015 | 7:43 PM

Apps are incredibly popular, with overnight successes seeing millions of downloads and even moderately successful apps opening the doors to new customers and new revenue opportunities. As a result, many businesses have considered creating an app, either to increase customer loyalty or to attract new customers to the brand. However,...

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What Will the Apple Watch Mean for Local Businesses?

(1) Comments | Posted February 12, 2015 | 7:35 AM

The Apple Watch, set to release in "early 2015," will undoubtedly make a major impact on how individuals use technology in their daily lives. After its release, some business analysts forecast a sudden rejuvenated consumer interest in wearable technology to extend over the course of the...

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8 Ways to Build Trust on Social Media

(0) Comments | Posted January 21, 2015 | 9:20 AM

There are dozens of factors that contribute to the size, loyalty, and engagement rates of your audience on social media, and whether you're interested in building an audience for a personal brand or a corporate one, improving those metrics is often your key to success. You can objectively measure the...

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How to Build a Brand Voice with True Personality

(0) Comments | Posted December 31, 2014 | 11:52 AM

Content marketing is sometimes seen as an objective affair, and in some ways, it is. There are certain mathematical qualities of your posts and posting frequency that must be taken into consideration, such as length, the number of new posts you make per week, and the number of channels you...

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