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Jayson DeMers
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Jayson DeMers is the founder & CEO of AudienceBloom, a Seattle-based SEO agency, as well as Crackerize.com, a lyrics-humor website. You can contact him on LinkedIn, Google+, or Twitter.

Entries by Jayson DeMers

Is Marketing on Twitter Worth the Investment?

(0) Comments | Posted August 20, 2015 | 4:24 PM

The world of social media marketing seems to grow more diverse by the day, as new social platforms emerge and older social platforms add new functionality that makes them bigger and better or just harder to approach. There's no question that investing in a social media strategy can pay off,...

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Will Journalistic Robots Kill Content Marketing?

(0) Comments | Posted July 30, 2015 | 12:38 PM

The technological developments of our generation continue to astound me. Drone deliveries, self-driving cars, and semantic language interpretation are all automating processes we never thought could be automated, and while the convenience is certainly an exciting luxury to think about, there's also something scary about the advancements; they're replacing human...

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Apps Are the Future of Online Marketing: Start Preparing Now

(1) Comments | Posted July 13, 2015 | 7:31 PM

By now, most of the U.S. population is relying on at least a handful of apps for their daily lives. We use maps and GPS apps to navigate and calculate the best routes to our destinations. We use social apps to communicate with our friends and loved ones. We even...

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7 Marketing Tools to Find What Your Customers Are Talking About

(1) Comments | Posted June 17, 2015 | 1:23 PM

Your customers' values are your values. The better you understand your customers' wants and needs, the better you'll be able to appeal to them, and the stronger and more loyal your customer base will grow. Unfortunately, it's not always easy to figure out what topics are most important...

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How to See Your Site Through Google's Eyes

(2) Comments | Posted May 27, 2015 | 1:06 PM

Marketers and business owners everywhere have been clamoring to get the most visibility on Google since the search engine rose to popularity back in the early 2000s. Search engine optimization (SEO) once was a simple matter of stuffing your site full of all the things that Google wanted to see,...

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Why Skimmable Content Is More Valuable Than Deep Content

(2) Comments | Posted May 6, 2015 | 11:51 AM

The diversity of content available today is astonishing. From bite-sized listicles and gif-based Buzzfeed articles to lavishly-designed, intricate whitepapers and eBooks, marketers, entrepreneurs, and experts everywhere are looking to cash in on the trend of content marketing.

Of course, content marketing is more than just a trend--it's a solid,...

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How to Protect Your Company's Data by Keeping Your Employees Informed

(1) Comments | Posted April 2, 2015 | 12:24 PM

Company data security has been a major issue for years, but recent hacks are making it an even more serious concern among small- and medium-sized business owners alike. One small breach is all it takes, and all the information your company has stored--from employee passwords to sensitive client information--could be...

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Does Your Company Need to Make an App?

(1) Comments | Posted March 10, 2015 | 7:43 PM

Apps are incredibly popular, with overnight successes seeing millions of downloads and even moderately successful apps opening the doors to new customers and new revenue opportunities. As a result, many businesses have considered creating an app, either to increase customer loyalty or to attract new customers to the brand. However,...

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What Will the Apple Watch Mean for Local Businesses?

(1) Comments | Posted February 12, 2015 | 7:35 AM

The Apple Watch, set to release in "early 2015," will undoubtedly make a major impact on how individuals use technology in their daily lives. After its release, some business analysts forecast a sudden rejuvenated consumer interest in wearable technology to extend over the course of the...

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8 Ways to Build Trust on Social Media

(0) Comments | Posted January 21, 2015 | 9:20 AM

There are dozens of factors that contribute to the size, loyalty, and engagement rates of your audience on social media, and whether you're interested in building an audience for a personal brand or a corporate one, improving those metrics is often your key to success. You can objectively measure the...

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How to Build a Brand Voice with True Personality

(0) Comments | Posted December 31, 2014 | 11:52 AM

Content marketing is sometimes seen as an objective affair, and in some ways, it is. There are certain mathematical qualities of your posts and posting frequency that must be taken into consideration, such as length, the number of new posts you make per week, and the number of channels you...

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Why You Need a Brand Audit (and How to Perform One)

(0) Comments | Posted November 20, 2014 | 5:11 PM

Consider your brand a living thing. It has a unique personality and characteristics you can't fully control. Over time, you can watch it grow, nurture it, and guide it to fit its environment perfectly. But sometimes your brand begins to deviate from the factors that support it, and your strategies...

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How to Get Mommy Bloggers to Bring Customers to Your Brand

(4) Comments | Posted November 5, 2014 | 1:07 PM

Business owners often hear about the benefits of blogging to enhance branding, but crafting content for their own company websites isn't the only way to get the word out. Guest blogging and giveaways have both become major ROI-drivers for successful online marketing strategies. But the success of any...

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Your Guide to Google's Panda 4.1 Algorithm

(3) Comments | Posted October 9, 2014 | 2:41 PM

Google's Panda algorithm update has been shaking up the world of SEO since its first iteration back in 2011. Over the course of 26 confirmed updates and refreshes, the algorithm wizards at Google have been refining the content-focused search engine update and rolling their new features out gradually. Now, the...

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15 Instant Productivity Hacks You Need To Know

(4) Comments | Posted September 8, 2014 | 8:00 AM

Like thousands of professionals all over the country, you're trying your best to stay organized, keep your appointments, and still churn out the countless hours of work you need to keep pushing your company forward.

Most of us aspire to conquer more and more work in less and...

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Google Gives Businesses a Hand with Google My Business

(2) Comments | Posted August 20, 2014 | 12:20 PM

In recent years, small businesses lacking visibility in search engines have struggled to compete with large corporations. As the rules for ranking higher in search results pages have continually changed, small businesses have been tasked with creating content and engaging in social media marketing to reach customers. Those without professional...

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How Rare Is Internet Privacy in the Digital Age?

(0) Comments | Posted August 14, 2014 | 12:32 PM

Privacy and the Internet mix like oil and water. As more websites gear up to provide transparency over the Web, privacy has taken on a new meeting in the virtual world. Everyone from Facebook to Google wants to share your information. Your likes, dislikes and your hobbies are all on...

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5 Hot Rumors Surrounding the iPhone 6

(1) Comments | Posted August 1, 2014 | 11:30 AM

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When an iPhone release is coming up, people typically envision long lines in front of the Apple store, full of people who camped out the night before. Today, this depiction still isn't far from the truth.

With every new release, Apple...

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How Psychology Will Shape the Future of Social Media Marketing

(3) Comments | Posted June 27, 2014 | 8:25 AM

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With marketing analytics software so pervasive, marketing professionals have the power to monitor everything on a business's social media accounts. How many retweets did a post get? Did customers favorite or reply to it? Thanks to automatic alerts, like

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7 Cool Things You Can Do on Facebook to Amuse (or Annoy) Your Friends

(0) Comments | Posted June 24, 2014 | 3:58 PM

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Looking to have a little fun with your Facebook friends? Here are 7 cool things you can do to amuse, entertain and yes - in some cases, seriously annoy - your friends.

Have fun!

1. Post a link that takes users to their...

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