Jeff Goldsmith is the President of Health Futures, Inc. and Associate
Professor of Public Health Sciences at the University of Virginia. He is a
University of Chicago­-trained social scientist who has lectured at leading
business schools in the United States, including the University of Chicago
and the Wharton School of the University of Pennsylvania. He has worked for
both the governor of Illinois and the dean of medicine at the University of
Chicago¹s Pritzker School of Medicine as a public policy analyst. For the
past twenty-five years, he has served as a strategy consultant both to
business and nonprofit enterprises.