09/20/2010 12:40 pm ET | Updated May 25, 2011

The Star-Maker: Rick Frishman of Planned TV Arts

PRESS PLAY Mark Victor Hansen, Nicholas Sparks and Jack Canfield -- You've heard their names but do you know the man behind the men? The name is Rick Frishman of Planned TV Arts and he is the book publicist to the stars. He's helped launch the success of hundreds of authors and countless New York Times bestsellers.

In my interview today, I had the opportunity to speak to my friend, Rick Frishman about the difference between aspiring writers and bestselling authors and he outlined exactly what they do differently. In fact, he'll be joined by a number of book publishing professionals next month, teaching that and so much more at his Author 101 University seminar which will be happening this October 29-31st in Las Vegas. In it, he allows aspiring authors to learn from the best and get a chance to meet literary agents face-to-face.