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Jeff Schmitt

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The Delusion of Corporate Culture

Posted: 04/18/2012 6:04 pm

The Muppet Spring has passed. And the uproar accompanying Greg Smith's "Why I Am Leaving Goldman Sachs" has died down. After a short jolt, Goldman's stock price has snapped back to normal. Somehow, Goldman's employees have returned to their phones. It's almost like they're unaware that their leaders had supposedly quit caring about ideas, clients, and integrity.

With his essay, Smith spray painted the board room, and dashed out with a final paycheck. But not before blaming this invisible hand called "culture." As if. You see, I don't put much stock in culture these days. Maybe that's because it's so ingrained that I don't notice it anymore. Or, maybe it's because culture is all hype.

Don't believe me. Look around your office. How many people can explain your mission? Besides your sales team, how many can outline the value proposition of your key products? How many could pick your top five clients out of a line up? I'm betting half -- if you're lucky. Outside of crises and bonus time, how many really pay attention when your CEO speaks? Even less. Just for kicks: Ask your employees to describe your culture. You'd probably have the verbal equivalent of a Rorschach! Sorry, Greg. Goldman Sachs is probably held together with duct tape, string, and spit more than culture, no different than anywhere else.

Of course, company elites -- with whom only a few have direct contact -- believe they set the culture. They pay homage to culture at their meetings. They probably believe such talk is actually work. But it has as much impact on the real world as an all-night bull session. Most employees are too busy with tasks to see the big picture, let alone immerse themselves in a trickle down culture. If you step into a Goldman Sachs office, you'll probably encounter the same realities as anywhere else. Employees are pulled in every direction, racing to catch up, and trying to make sense of the latest surprises. Their bad decisions likely stem less from cultural conditioning and callousness and more from exhaustion and execution. Like everyone, they just want to get back to their real lives: their loved ones, communities and interests.

Sure, elites set direction and expectations in any company. But do you really think their people are pointing in one direction? Ha! In the end, most leaders are herding and pulling, not being carried towards the promised land. Sure, culture truly guides some companies (Right, Zappos?). In most, it is a backseat driver, that voice you tune out while you do real work.

Certainly, it's comforting to picture Goldman Sachs as a cultural boogeyman, a top-down monolith where everyone is in agreement and fully aware of everything going on around them. In reality, even the best organizations are transient and messy, unsure who they are and where they're going. Subcultures bubble up and dissolve. Rivalries splinter groups and individuals.

People triumph. Initiatives quietly die. No, companies aren't one happy, predictable family sharing the same values and agenda. And if there is a culture, you won't find it on a mission statement. You'll find it with the rank-and-file, with all their muscles and warts, hopes and delusions. In this economy, they're bonded together more by the desire to hold onto what they have than any abstract ideals.

What's more, employees come-and-go, paying lip service to cultural norms, often oblivious to values and mission. Like lapsed Catholics at Easter, they perform the rituals, often without knowing their true significance anymore. They just do it because it's what others do. It's all one big act. By adulthood, most employees are who they'll ever be -- and cultural forces will change little. These forces either encourage employees' natural tendencies -- or drive them underground. When push comes to shove, it is nature-and-nurture, not culture, that dictates how employees ultimately act. By the time you frame it, culture is just a snapshot of a moment that's already passed.

And that's where Greg Smith's essay falls apart. He defined Goldman Sachs by the behaviors of malignant sect and packaged them as the company culture. From London, he attributed the same level of familiarity, understanding, and commitment to cultural values to thousands of employees. But those few employees he describes seem no different than teenagers, prancing around like Scarface knockoffs and bragging about "ripping eyeballs out" and "getting paid."

These clowns sound more like posers than pirates. But their co-workers indulged them, rationalizing their behavior as none of their business. As a result, everyone at Goldman Sachs, top-to-bottom, got a black eye.

Culture, like patriotism, is the last refuge of a scoundrel. Greg plastered his views in The New York Times. They were certainly entertaining! But his essay wasn't about a critique of culture. It was a caricature. Sadly, his characterizations, more than that concept we call culture, is what unites everyone at Goldman Sachs now.

 

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04:04 PM on 04/20/2012
Corporate Culture is a funny term, right? It almost looks like an oxymoron in that "corporate" reminds us of rigid standards and "culture" represents something lighter and more diverse. The fun thing about working in employee branding is that the culture of the company does provide content. I work for a software company called Vocus. The global headquarters is in Beltsville, MD just outside of DC and was built with the corporate culture in mind. Our founders brainstormed during "hoops sessions" in the beginning and now, we have an indoor basketball court on campus. We hope that each candidate-turned-employee gets a sense of that culture when they come in and we hope that they would miss it if they left. Culture should be a deciding factor for employees when selecting a place to work and it's a part of our on-boarding process. Our CEO values the "open door" policy for communication and hosts Town Hall sessions every month. They are streamed live by remote offices. Culture should be celebrated on a company's career web site and it was our mission to do that with ours. For those job seekers who stumbled upon this article, check out www.whyworkatvocus.com
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kdraper
Extremely happy
09:49 AM on 04/19/2012
It is a moral failure that creates a cultural failure.
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SonicUltimate
09:28 AM on 04/19/2012
 Goldman Sachs is probably held together with duct tape, string, and spit more than culture, no different than anywhere else.
This is a pretty good illustration of what the culture is like at Goldman, and the sad part is it isn't too much different in most other companies.  The fact that most companies utterly fail to create the cultures they spend so much time talking about in the board rooms isn't because those cultures are a pipe dream, but because the people in the board room usually actively work directly against those ends.

It is the classic "do as I say, not as I do" that becomes an albatross for the CEO and the company at large.
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frank1946
Tell the Truth
08:36 AM on 04/19/2012
Core Mission is difficult for Directors to understand and so they listen to the Committee Reports
and Financials and Staff...............no wonder C Corporation does not work so Good these Days !

Spend 50 % of Board Meetings on Regulatory Conformity ?

Performance Management is a Comedy !
06:52 PM on 04/18/2012
Mm. Culture has no content. It is form only. It does not consist of norms. It consists of behaviors.
(Norms and rules do not define culture - they define themselves).

It is not under anyone's control. Good leadership can guide the organization to develop a culture appropriate for the organization.

Poor leadership destroys lives and sometimes organizations.
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johnnymainstreet
08:06 AM on 04/19/2012
Eric, I agree with your comments. I have worked for a few organizations that definitely had a "culture" that you could feel and sense really existed. However, as you stated, it was guided by good leadership that knew the pulse of the organization. A big part of "culture" is also having everyone in the organization on board, once people stop buying into the "culture" it dissipates. In sports they call it chemistry and when it exists one can feel it. Again, as you stated, poor leadership can destroy lives, cultures and organizations. We have seen a lot of this in the last 30 years in the corporate world. Because leaders of these companies only have concern themselves, well, with themselves and their small inner circle. They are planning their own exit strategy on their first day in command. No way to build a "culture" like this.