This article originally appeared on PSFK.com.
Ever since the slow food movement came to prominence in the 90s, there has been a general shift in the way we perceive food and how we expect it to be produced. First, there was the whole fair trade thing, then it was all about being organic, now, it's all about being local - and one of the latest trends we've been noticing is young urbanites taking matters into their own hands, and growing their own food.
The Greenhorns is documentary currently in production focusing on the lives of America's young farming community. Speaking with farmers from Maine to California, the film is intended to support, promote and recruit young farmers. According to Severine von Tscharner Fleming, the 27-year-old director, the film is "focusing on young farmers' toughest obstacles, like training and the cultural bravery required to take on a job that no one in their family really quite understands."
While the term 'greenhorns' was originally used to refer to the agrarians who embrace organic and sustainable farming methods, over the course of the production, the term morphed from working title and description of the subjects to become the name of a nascent agricultural advocacy organization as well as represent an entire movement. This past Fall, the organization received a non-profit status and has since gone on to advise Hillary Clinton's office on how to facilitate institutional purchasing of organic foods as well as establish a database and mapping project called Serve Your Country Food that unites young farmers. Learn more about this new trend at PSFK.com.
To read more articles by Jeff Squires, visit PSFK.com
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