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Jeff Sweat

Blog Entries by Jeff Sweat

Five Questions for Simon Mainwaring

Posted September 25, 2011 | 20:02:36 (EST)

We First author on how brands and agencies can create positive change

Branding consultant author Simon Mainwaring was an agency star, but his work as worldwide creative director for Motorola at Ogilvy and other agencies didn't exactly point to his latest venture -- a book and social branding firm that...

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6 Questions for Alex Bogusky: Advertising and Social Causes

Posted August 30, 2011 | 17:41:26 (EST)

There's nothing that captures the imagination like a man who disappears.

Alex Bogusky was one of the stars of the advertising world -- the force behind the Truth Campaign, a partner at Crispin Porter Bogusky by 34, and AdWeek's creative director of the decade for the 2000s --...

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Can Advertising Save the World?

Posted July 29, 2011 | 10:20:19 (EST)

Maybe it's just penance for decades of floor wax commercials, but Madison Avenue is starting to turn its advertising power toward a slightly nobler cause: saving the world.

I've seen all sorts of evidence lately that brands and agencies are increasing their involvement with social causes, whether it's

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6 Questions With Virgin America's Porter Gale: Getting Social Media Right

Posted April 8, 2011 | 16:54:34 (EST)

When I first tried to wrap my head around social media, I had a tough time seeing through all the feel-good social media fluffiness to how it actually could work for businesses. Then I heard Porter Gale, VP of marketing at Virgin America, speak about how the

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Is Twitter Social?

Posted November 19, 2010 | 18:37:15 (EST)

I'm supposed to like Twitter. I tweet for Yahoo! and myself, but Twitter mostly leaves me cold. I've been wondering why -- I mean, I'm a social media guy, after all -- and it struck me: Maybe it's because Twitter isn't really social.

That's pretty rich coming from a guy...

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Why Your Social Media Campaign Is Not the Next Old Spice Guy

Posted October 27, 2010 | 17:05:35 (EST)

Just watching Grover say "I'm on a horse. Cow." in the pitch-perfect "Smell Like a Monster," took me back to this summer's Old Spice Guy social media campaign, and all the advice that followed to help marketers crack the Old Spice secret formula. No doubt there...

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Do Advertisers Get Social Media?

Posted October 12, 2010 | 19:14:44 (EST)

The first thing you notice, when you look at the new Ad Week 25 list of Twitter advertising voices, is how few of them are the advertising faces -- the creative directors, the CMOs -- who drive this industry.

Which makes me think that maybe there aren't...

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