President and Chief Inspired Protagonist for Seventh Generation, Jeffrey Hollender is a well-respected leader in the socially and environmentally responsible communities. After his tenure as president of Warner Audio Publishing, New York City, Jeffrey seized the opportunity to work with a small mail order catalog of energy conservation products, Renew America, which eventually blossomed into Seventh Generation. Jeffrey has led Seventh Generation from its humble beginnings to its current position as the nation’s leading and fastest growing brand of natural home and personal care products.

Jeffrey frequently addresses social and environmental responsibility at regional, national and international venues, as well as on his personal blog, The Inspired Protagonist. He is a member and former Director of the Social Venture Network, a group of socially-conscious business executives. He co-founded and was a Director of Community Capital Bank and was also an Advisor to The Council on Economic Priorities' best-selling guide book, Shopping for a Better World. Hollender served as president of The Rainforest Foundation USA from 1992-96, an organization created to protect the rainforest and the human rights of its indigenous peoples. He also served as a Board member and Chairperson of the Board of Directors of Vermont Businesses for Social Responsibility.

Hollender is the author of three books: Naturally Clean: Seventh Generation’s Guide to Safe & Healthy Non-Toxic Cleaning; What Matters Most: How a visionary group of pioneers are teaching social responsibility to big business - and why big business is listening; and How to Make the World a Better Place: A Guide for Doing Good.

Currently Hollender serves on the Board of Directors of Greenpeace USA, Healthy Child Healthy World (formerly Children’s Health Environmental Coalition), Vermont Businesses for Social Responsibility, and Alloy Inc., a publicly traded company.

Blog Entries by Jeffrey Hollender

The Green Standard

Posted July 20, 2009 | 03:05 PM (EST)


Testimony has been taken , and Washington is talking of creating a green product certifying agency that would review any product claiming environmental benefits and place an official seal on those that actually had some. The new program would presumably cut through all the clutter in the green...

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The Ultimate Power Play

13 Comments | Posted June 30, 2009 | 04:44 PM (EST)


For a few years now, I have been thinking about ways to generate my own electricity for my family's home in Vermont. (Household spats between parents and children generate heat but not much power.) For the last 18 months, I've patiently waited for our local alternative energy company to bring...

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There's Lead In Your Lipstick: What Cosmetic Companies Aren't Telling You

Posted April 28, 2008 | 12:22 PM (EST)


Most of us probably worry more about the healthiness of our breakfast cereal or caffeinated eye-opener than we do about the safety of the other cornerstones of our morning routines. But the disturbing truth of the matter is that unless you're eating bacon, eggs, and donuts with abandon, what you're...

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