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Jeffrey Sharlach
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Jeffrey Sharlach has taught in the MBA Management Communication program at the NYU Stern School of Business since 2007 and is Chairman of JeffreyGroup, the international corporate communications firm he founded in 1993. Clients of the firm include top multinational companies and brands including Airbnb, Airbus, Amazon, American Airlines, Bayer, Facebook, Instagram, Johnson & Johnson, Mozilla, Nestle, and Nikon among others.

Entries by Jeffrey Sharlach

Communicating: You Have the Right to Remain Silent

(0) Comments | Posted March 28, 2016 | 2:08 PM

Sticks and stones may indeed break your bones but was it ever really true that "words will never hurt you?" These days everyone has an opinion to share. And when you read or listen to what you consider to be unfair criticism about your business, it's not easy to resist...

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Communicating: Building Consensus - The Art of Successful Disagreement

(0) Comments | Posted February 29, 2016 | 4:47 PM

You're in the midst of a business meeting listening to an idea you think is completely the wrong approach. You're about to speak up but you remember what happened with the last person on your team who did that: she was branded as "difficult to get along with" and the...

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Communicating: Making Your Case to Employees

(0) Comments | Posted February 9, 2016 | 5:20 PM

Whether you're the President of the United States making an address to the nation or a business manager writing an announcement to his employees, when you have news to deliver there's one key choice at the outset: should you state the decision first and then explain the reasoning or build...

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Communicating: Are Your Employees Afraid to Say What They Think?

(0) Comments | Posted June 3, 2015 | 5:17 PM

The management meeting is coming to close. "Everybody on board with this?" you ask. "Any questions or concerns?" They nod in agreement to the first one. By the time you've gotten to the second question, most have already pulled out their phones to check email. It's a day or two...

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Communicating: Be Clear About the Why

(0) Comments | Posted May 18, 2015 | 6:27 PM

"Keep Off the Dunes" read the no-nonsense signs along the beach. And yet you can see the footprints of those who didn't, oblivious to the fact that if everyone did the same that would be end of the dunes and the protection from the sea they provide.

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Communicating: Um, It's Okay to Say "Um"

(0) Comments | Posted May 5, 2015 | 4:21 PM

"I'm just not good at public speaking," I hear people say as they're preparing for a business presentation. "That's fine," I tell them, "since I don't want you to make a speech." A business presentation is not a public speech. It's not theater. You don't need to get every sentence...

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The Key to a Successful Presentation Most People Ignore

(0) Comments | Posted November 7, 2014 | 4:14 PM

People tend to worry about all the wrong things when they have to do a presentation. Will they remember everything they want to say? Will they be nervous and their voice start to quiver? Will the video start when they press the play button? But, the biggest worry of all...

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How to Complain to the Boss

(0) Comments | Posted October 16, 2014 | 2:42 PM

"Isn't this ridiculous?" you ask your coworkers. "Monday morning is the busiest time of the entire week and that's the same time we have to train new employees." You've had it and now you're going to send your manager an email. So you write a note about how busy you...

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Are You Learning Too Much at Exit Interviews?

(0) Comments | Posted October 8, 2014 | 3:24 PM

Hotel managers have to check online rants to keep abreast of problems since so few people actually complain directly when they're at the property, according to a recent New York Times article. Back when I was more involved in the day-to-day running of our agency, I...

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The Easier It Gets to Apply for a Job the Harder It Is to Get One

(1) Comments | Posted September 25, 2014 | 5:22 PM

When I read about people who say "I've sent out 1,000 resumes over the past two years and didn't get one response," I feel sorry for them. Not because they didn't get a job -- although I do wish they had been successful -- but because they wasted their search...

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Don't Ditch Your Business Cards

(3) Comments | Posted September 16, 2014 | 2:58 PM

It's amazing when you think of it. The march of technology over the past two decades has decimated the music and publishing industries, left Tower Records, Borders and other national chains to history's dustbin, and created an environment in which nearly all of our correspondence is digital, leaving the postal...

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How You Handle Sick Days Tells Your Boss a Lot

(0) Comments | Posted September 9, 2014 | 5:18 PM

The way you handle your first sick day tells me a lot about you as an employee. It shows me how you balance your responsibilities to our company and your colleagues along with your personal needs. It tells me how aware you are of your role in a team and...

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PFLAG Southwestern CT's Final Meeting

(0) Comments | Posted September 27, 2013 | 10:00 PM

Last week the southwestern Connecticut chapter of PFLAG held a farewell dinner for its members. After 35 years the group is no longer going to be holding regular monthly meetings as a support group for parents of LGBT persons.

In 1978 my own parents were among the founding members of...

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A Terrifying Era: The First Five Years of AIDS

(3) Comments | Posted June 7, 2013 | 2:38 PM

When my novel Running in Bed was published last year, one commentator questioned whether the world needed another book about AIDS. Fortunately the other reviews were more enthusiastic, and a compelling new show opening today at the New-York Historical Society, titled "AIDS in New...

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Ever Believe It Was Wrong to Be Gay?

(67) Comments | Posted July 26, 2012 | 10:41 PM

"I never once, not for a second, believed that it was wrong to be gay," says Vito Russo in the HBO documentary VITO, which premiered this week. How many of us can say the same? And why not?

Today just about everyone can look at the misguided souls of...

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Pride Images Matter Most for Those Who Aren't Looking

(5) Comments | Posted June 29, 2012 | 7:34 PM

There it was, staring right out at me Monday morning when I got to my office in midtown Manhattan: Page 1 of the local section of The Wall Street Journal had a large photo from Sunday's Pride parade down Fifth Avenue. It took up a lot of real estate on...

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Gay Baby Boomers Waiting for More Apologies

(20) Comments | Posted June 1, 2012 | 10:36 AM

Dr. Robert Spitzer, according to The New York Times, considered by some to be the father of modern psychiatry, just made front page news when he apologized to the gay community, recanting a well-publicized 2003 study he had done supporting the use of reparative therapy to "cure" homosexuality....

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Does Acceptance Diminish Gay Identity?

(15) Comments | Posted May 14, 2012 | 10:21 PM

Coming out in New York at age 24 in 1977 was surely the most exhilarating moment in my life, even now looking back at that time some 35 years later. In a matter of days I had shed the uncomfortable self-loathing skin I had inhabited all through high school, college,...

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