Top media mogul and business expert, Jen Groover, has been tagged by Success Magazine as a "One-Woman Brand" and “Creativity and Innovation Guru”, a leading "Serial Entrepreneur" by Entrepreneur Magazine and has drawn comparisons to Walt Disney and Benjamin Franklin. Jen Groover's name has quickly become synonymous with innovation, entrepreneurship and evolution. She has gone from guest-hosting spots on QVC to inking deals with some of the industry’s biggest heavyweights and most recently making history with the honor of ringing the bell on the NYSE with the first group of all women to ring the bell, representing women’s leadership and economic independence.

Her success skyrocketed with the creation of the Butler Bag, the world’s first compartmentalized handbag, and hasn't stopped since. Jen spring-boarded the Butler Bag’s success into an entire lifestyle brand, which can now found at several prominent retailers such as QVC, Avon, Kmart/Sears to creating other lifestyle brands such as Leader Girlz, a brand that teaches young girls the importance of empowerment through play.

Jen is a top business and lifestyle contributor and content creator for major networks such as ABC, CBS, CNBC, NBC, Fox News, Fox Business News and The CW. Jen also contributes editorial pieces to several prominent business magazines and online resources including The Huffington Post, Entrepreneur Magazine, HealthyStyleNY, Healthy Girl, and Pathways Magazine. Her products, brand and work have been featured in hundreds of media outlets including O! The Oprah Magazine, Redbook, People, US Weekly, Success and Entrepreneur to name a few.

As an author, Groover's intimate experiences with multiple business platforms has been the inspiration for her book What If? & Why Not?, which has already provided readers with the confidence to launch the business of their dreams. What If? & Why Not? identifies the crucial tools and resources needed to start a new business as well as make additional income; information which is vital in this nation’s recent economic struggle. What most differentiates this business book from others is that Jen really reflects and builds on the psychological component of business. She creates new thought processes by challenging old mindsets and paradigms; introduces new perspectives and principles for business and lifestyle. One principle being, “Entrepreneurship is not about the business you want to start, it’s about who you want to become.” Addressing the fact that ultimately you need to establish the right mind set before you can use all of the technical tools for success. “It’s a journey of self-transformation.”


Jen is a highly sought-after speaker for events, conventions, workshops, and seminars including; WEtv, Time Warner, Walmart, Make Mine a Million/AMEX OPEN, Belcorp, E-Women Org., Ladies Who Launch, NAWBO, Walmart’s Executive Women’s Day at the LPGA, Kimberly Clark, CC Fund For Women & Girls, PA Governors Conference, Texas Governors Conference, Massachusetts Conference for Women, The Learning Annex, Media Bistro, Girls Take Charge, Network Now’s Build Your Business Conference, WRC Annual Leadership Conference, Healthy Girl Business & Wellness Conference, Barnes & Nobel, Delaware Today Magazine, Chamber of Commerces, Wilmington Women and Business, Mother Daughter Leadership Summits, and many colleges and universities including Delaware, Fordham, Rutgers, Kutztown, and Philadelphia University.

Jen’s speaking style and unique, powerful messages of empowerment and inspiration have become so highly regarded she is now bringing them to the masses with her own PBS special this fall.

Jen’s passion for inspiring others to access their greatest potential, on all levels, is the driving force behind her many successful brands. Jen’s diverse experiences and businesses span many different industries and she has no desire to slow down anytime soon. Jen continues to strive towards her ultimate goal, which is to innovate in every industry she is inspired to play in while empowering others to achieve their goals.

As a TV personality, highly-sought after speaker, author, designer, inventor and more, Jen is more than a triple threat, and undoubtedly a force to be reckoned with. Jen believes in active participation and lives by the belief that “if you are going to complain about something you better be willing to do something to inspire change.”

Show full bio

Hide full bio