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Jen Groover
Jen Groover has been tagged by SUCCESS Magazine as a “One-Woman Brand”, a “Creativity and Innovation Guru”, and a leading “Serial Entrepreneur” by Entrepreneur Magazine. Jen Groover’s name has quickly become synonymous with innovation, entrepreneurship and evolution. She has gone from guest hosting television spots, to inking deals with some of the industry’s biggest heavyweights. Jen recently made history at the New York Stock Exchange, as member of the first all-female group to ring the opening bell, representing women’s leadership and economic independence. Her influence and leadership has aligned her with amazing brands, such as USANA Health Sciences, Avon, Verizon and SkyMall, for which she acts as a spokeswoman.

Her success skyrocketed with the creation of the Butler Bag, the world’s first compartmentalized handbag, and has not stopped since. Jen spring-boarded the Butler Bag’s success into an entire lifestyle brand, found at a variety of price points and well known retailers, which led to the creation of subsequent lifestyle brands, Leader Girlz, and Empowered by Jen Groover. Leader Girlz teaches young girls the importance of empowerment through play, while the recently launched “Empowered by Jen Groover” brand, including her one hour PBS special and forthcoming book, comprises a variety of consumer products that encompass her quotes and inspire people to live life with passion and purpose. The success and momentum of Jen Groover’s empowerment movement has led to the development of Jen’s upcoming, highly integrated tech platform, “Empowered for Purpose,” which will serve as a foundation for further expansion of the “Empowered by Jen Groover” brand.

Jen is a top business and lifestyle contributor and content creator for major television networks such as ABC, CBS, CNBC, NBC, Fox News, Fox Business News and The CW. Jen also contributes editorial pieces to several prominent business magazines and online resources including The Huffington Post, Entrepreneur Magazine, Positively Positive, The Daily Love, and HealthyStyle NY. Her products, brand and work have been featured in hundreds of media outlets including O! The Oprah Magazine, Redbook, People, US Weekly, SUCCESS and Entrepreneur, to name a few.

Jen’s passion for inspiring others to realize their greatest potential on all levels is the driving force behind her many successful brands. Jen’s diverse experiences and businesses span many different industries and she has no desire to slow down anytime soon. She constantly motivates and inspires through her keynote speaking engagements for corporations, universities and organizations all over the world. Jen continues to strive toward her ultimate goal, which is to innovate in every industry she is inspired to play in, while empowering others to achieve their goals. Jen is more than a more than a multifaceted, multitalented individual – she is, undoubtedly, a force to be reckoned with. Jen believes in active participation and lives by the belief that “if you are going to complain about something you better be willing to do something to inspire change.”

For more information about Jen Groover, please visit
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Entries by Jen Groover

5 Ways to Empower Your Kids This School Year

(0) Comments | Posted November 11, 2013 | 11:26 AM


The world children grow up in today is vastly different from the one many of us remember from our own childhoods. As parents today, we want more for our children than just academic and career success, we want them to...

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7 Habits for an Empowered Life

(24) Comments | Posted July 13, 2013 | 10:44 AM

Habits are behaviors we choose both consciously and subconsciously. They define the outcome of our days. Positive, productive habits give us better outcomes than destructive habits, and the most powerful habits are those that begin with understanding and controlling your thoughts. Though the following habits are not often discussed in...

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Secret Sauce of Success

(0) Comments | Posted December 7, 2011 | 9:23 AM

Becoming an author was a dream of mine for over a decade. The interesting part of that dream was when the desire first came to me, I had no idea what the content would be, what my message would be or how I would ever get a publishing deal. This...

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Living To Your Fullest Potential

(0) Comments | Posted December 14, 2010 | 1:34 PM

Often we have goals or dreams that we let go of because we have no idea how we would obtain them or worse, we believe we do not deserve them. We discount our abilities and strengths and focus on our weaknesses (or perceived weaknesses) to talk ourselves out of taking...

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A Simple Game-Changer

(1) Comments | Posted March 23, 2010 | 12:37 PM

What if ... we focused on and appreciated "the good" in people instead of looking for and magnifying "the bad"?

I know, I know, we have all done this at one time or another but some, well, let's be honest, many, do it all the time. Unfortunately I believe, as...

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The Mindful Entrepreneur

(0) Comments | Posted March 1, 2010 | 1:26 PM

One of my mantras is "Do not judge; be inspired." Judgment is part of human nature. But instead, it makes more sense to stop and be mindful of the way something works or is built and ask, "Why is it this way? Does it have to be?" Mindfulness comes when...

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Self-Transformation Through Entrepreneurship

(2) Comments | Posted February 9, 2010 | 3:38 PM

Entrepreneurship is not about business. It is about self-transformation. It is about becoming who you have always wanted to be. It is a 180-degree shift in perspective and mind-set -- then living everyday in that mindset. You stare at yourself everyday, see your weaknesses close up, and find new ways...

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Overcoming Your Inner Obstacles and Fear of Failure

(0) Comments | Posted December 7, 2009 | 11:20 AM

Once you work at overcoming self-doubt and the fear of failure it gets easier to take action to bring your entrepreneurial dream to life which can also lead to many other personal dreams coming to life as well, because starting a business is about more than making a living. It's...

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Defining Moments

(1) Comments | Posted October 12, 2009 | 11:30 PM

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Change The Gears In Your Fears

(2) Comments | Posted July 9, 2009 | 1:10 PM

I was approached recently by a woman anxious to pursue her childhood dream of opening up her own boutique. At 48 and with her kids now out of the house, she sensed that her opportunity had finally arrived but wasn't sure where exactly to begin. She, like most who want...

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Mastermind Your Success

(0) Comments | Posted June 29, 2009 | 10:33 AM

Hey, want to know a secret? It's all about the "who." Yeah, yeah, I know. Everyone out there can't stop talking about and looking for the almighty "what" -- but I'm telling you, start with the "who" and the "what" will take care of itself; in all aspects of life.

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The Race Within

(1) Comments | Posted June 8, 2009 | 6:40 PM

There are a myriad of powerful, practical, and universal lessons to be gleaned from the science and art of racing. For me, two of these became apparent in elementary school when I was competing in the Junior Olympic's 200 Meter race. After assuming a strong lead, and despite the fact...

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