Jennifer Boulden
Jennifer Boulden
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An up-and-coming media personality and a successful entrepreneur, Jen Boulden is a true pioneer in the green business world. She co-founded Ideal Bite in 2005 to cater to the untapped “light green consumer” market, and grew the company to over half-a-million subscribers to the daily eco email before selling the venture to The Walt Disney Company in 2008. Jen has appeared on shows such as Good Morning America, The Today Show, Martha Stewart and The View, and has authored articles for publications ranging from Fast Company to Body + Soul. A graduate of William & Mary, Jen received a “green MBA” from George Washington University, where she recently was honored with the Distinguished Alumni Award. Today Jen speaks, writes, consults…and tries her darndest to live a balanced life.

Blog Entries by Jennifer Boulden

How Animated Stick Figures Can Start a Fire (Or At Least Evolve the Eco Discussions)

Posted November 12, 2009 | 06:45 PM (EST)

I attended Opportunity Green here in LA this past weekend to get a pulse on where things are now and reconnect with my darker green contemporaries after more than four years of having my head somewhat stuck in the operational sands of Ideal Bite and it’s now parent company, Disney. ...

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Catching the Unlikely Fish (and Green Insights) at the ESPYs

8 Comments | Posted July 16, 2009 | 05:21 PM (EST)

As Told by an Unlikely "Reporter," Jen Boulden, Co-Founder of Idealbite.com

Last night I attended the ESPYs -- which I recently learned is the red carpet event for Celebraletes. (That's my poor attempt at making a Brangelina-esque term to describe celebrity athletes.) Not being what one might call a...

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You Gotta Break a Few Eggs to Make an Omelet

Posted April 22, 2009 | 05:41 PM (EST)

This Tuesday I was fortunate enough to attend the Fortune Green Business Conference in Laguna Niguel, CA. Ironically, the serene ocean views made me realize there was another undercurrent -- one not as pleasant -- tugging on us all: the realization there is no perfect solution to get us out...

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