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Jennifer Brozost and Vimmi Shroff,
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Jennifer Brozost and Vimmi Shroff are co-founders of Private Education Advisory Service (

Entries by Jennifer Brozost and Vimmi Shroff,

Rejections or Wait Lists -- What to Do?

(0) Comments | Posted March 11, 2015 | 1:43 PM

After the time-consuming process of researching, visiting and interviewing at many NYC private schools, nothing is more disappointing than receiving a rejection or wait list letter. What should you do now? Well, there is good news and bad news... The bad news is that if you were rejected from a...

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Married to Your School?

(0) Comments | Posted December 2, 2014 | 2:24 PM

One of the greatest challenges facing families today regarding school choice is when they realize that their school is not the right fit for their child, especially if they have been there many years! When these families have been fortunate enough to be a part of a terrific school community...

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School Interviews -- Averting Disaster

(0) Comments | Posted September 19, 2014 | 3:27 PM

If you, as a parent, are planning to have your child go through the admissions process to gain acceptance into a gifted and talented public or ongoing private school, it is imperative that you support your child, but do not over coach him or her on how to act, what...

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Perfectly Imperfect

(0) Comments | Posted June 10, 2014 | 12:42 AM

"Don't handicap your children by making their lives easy." - Robert A. Heinlein

I sat in my fourth grader's school conference yesterday and listened to her teacher tell me about a project that she had completed with four of her classmates. He was expressing how challenging the grouping was...

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Do I Carry My Birkin?

(0) Comments | Posted April 10, 2014 | 12:50 AM

Now that the weather is finally showing signs of spring, it is time to start thinking about applying to NYC private schools. Whether your child is starting school for the first time, or applying out of his/her current school, here are some tips to make sure the process goes smoothly!...

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Let's Not Forget About Recess!

(0) Comments | Posted February 25, 2014 | 12:12 PM

Recess is just as important to a student's day as any academic subject. Two of the reasons for this are that children need to exercise and children need to learn how to "play" with their peers.

Recess is one of the few active, unstructured times in your child's academic day....

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Mom, I Hate My Teacher!

(0) Comments | Posted January 24, 2014 | 1:26 PM

Nothing can be a bigger disappointment than when your child is having a bad year at school because he/she does not click with one of his/her current teachers. At one time or another, we have all had a negative experience with a teacher, so we have an understanding of how...

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Parent-Teacher Conferences: Purely Academic?

(0) Comments | Posted December 5, 2013 | 3:46 PM

During parent teacher conferences, is it more important to discuss a child's academic development or their social/emotional well-being? This often asked question can be answered simply by stating that both are critical aspects to your child's school life.

We, as educators, admissions experts and parents strongly advise to have a...

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Homework: A Time for Independence

(2) Comments | Posted November 8, 2013 | 11:42 AM

Parents have many educational issues to deal with once their children are in a school. One of the biggest concerns and frustrations for parents and children alike is homework. Children have to get it done and parents have to manage it.

One of the best lessons we can teach our...

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What Is the Best Private School in New York City?

(1) Comments | Posted October 21, 2013 | 6:17 PM

We have been asked over and over, "Which is the best school or schools in New York City?" After 20 years collectively as educators and admissions experts, we can confidently say the best school in NYC is the one that best fits your child.

The myth of a "top-tier"...

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It's About Time...

(0) Comments | Posted October 11, 2013 | 8:39 AM

The ERB test has been around since our 20 years collectively in the admissions world! It has been a valuable tool used to help admissions directors get another glimpse of the student they are viewing for their school. Unfortunately, this test has been compromised in many ways.

Some parents...

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