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Jennifer Donahue Headshot

From the Office of the President-Elect, PEOTUS

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Not yet POTUS, still PEOTUS, Obama is showing that his Presidency will take no prisoners regarding the press. We'll see how that works out with granting access or not, which has traditionally been the carrot and the stick. So far, it looks like the White House beat could be a little underwhelming in that regard.

The control the Obama campaign and now transition have demonstrated over the media is as sophisticated and as groundbreaking as Lee Atwater's use of multi-media developments for Richard Nixon. Watch Bogeyman and you'll get the idea on Atwater-Nixon.

The pictures of Obama in front of the "from the Office of President-Elect" presidential podium. The red carpet look of the family.

The way Obama is finally able to control his schedule and get some downtime is the best example. The Hillary Clinton SoS story bought him almost a week of privacy. Now, the Treasury announcements are buying him this week, and then we're into the Thankgiving Holiday. Even Anderson Cooper is on tape that night, and he never takes a day off.

The command Obama's team has over the media trumps the Bush administration's control, which is no small accomplishment, given that the "embed" strategy for reporters kept them "in bed" with the White House at the critical juncture of invading Iraq.

The Clinton administration tried to control the press, but ultimately got the short end of the straw (see 1997, 1998, 1999; Investigative Counsel.)

To paraphrase Obama on 60 Minutes, "and that's all you're going to get from me on that."

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