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Jennifer Grayson

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Eco Etiquette: What's the Best Eco-Friendly Makeup?

Posted: 03/30/11 02:12 AM ET

Send all your eco-inquiries to Jennifer Grayson at eco.etiquette@gmail.com. Questions may be edited for length and clarity.

I've been reading your column and I love it! I've recently been trying to go green so all your tips are fabulous. I was also wondering if you knew the most eco-friendly makeup companies out there? I need some new makeup but don't want to buy it from a company that may be using harmful chemicals and such.

-Elise

Thanks, Elise! If you had marched up to a cosmetics counter even five years ago asking for green makeup, you might have been asked why you wanted to look like the Wicked Witch of the West; today, green beauty is big business, with mass retailers like Target and Walmart stocking shelves with sustainable finds.

The Wizard of Oz, incidentally, could have benefitted from a bit of eco beauty. The green visage acclaimed makeup artist Jack Dawn created for actress Margaret Hamilton was copper-based and toxic, not to mention highly flammable -- it accidentally ignited while filming, burning the actress severely. Buddy Ebsen, the original actor slated to play the Tin Man, suffered a life-threatening allergic reaction to the aluminum dust in his makeup and had to be replaced after his lungs collapsed.

Today's makeup, of course, isn't likely to cause such an immediately dramatic reaction, but the chemicals some brands contain may get you, my pretty in the long run.

There are estrogen-like parabens that can disrupt delicate hormonal systems; BHA, a preservative and probable human carcinogen; talc, closely related to the deadly asbestos; and aluminum powder (we know from poor Buddy Ebsen how that one goes).

Hard to believe, but those are just some of the ingredients in one measly drugstore-brand eyeshadow. Add base, blush, and bronzer, and all of a sudden you've got a veritable witch's brew of toxins sitting on your skin, day in and day out.

We don't know the long-term cumulative effect of many of these chemicals, since less than 20 percent of those on the market have actually been assessed for safety. We do know, however, that chemicals slathered on the skin can be absorbed into the body.

We also know that cancer rates have risen dramatically over the last several decades: Nearly 41 percent of Americans will be diagnosed with cancer in their lifetime. So if safer makeup alternatives exist, why not err on the safe side?

When I was growing up, a good friend of mine used to keep a sliced beet in the refrigerator to rub on her cheeks as an all-natural blush. You, however, do not have to resort to such rudimentary rituals (though the effect was pretty); there are now fabulous eco makeup finds everywhere you can imagine, and at every price point:

Go green online. For one-stop shopping on the web, check out eco-beauty emporium Futurenatural.com, which features organic brands that are free of petrochemicals, parabens, synthetic colors, and fragrances. Need non-toxic nail polish? Go Natural is formulated without dangerous chemicals like toluene and formaldehyde.

Boutique brands. Devoted green glamazons willing to spend a bit more might want to check out eco-cult fave Jane Iredale, which contains no talc, parabens, or controversial nanoparticles. Supermodel Josie Maran packs her eponymous makeup line with organic and age-defying argan oil.

Drugstore finds. I get my California glow with Physicians Formula Organic Wear bronzer, made with non–genetically modified cornstarch and sans synthetic preservatives and fragrances. Sold everywhere from CVS to Duane Reade, this makeup line's packaging is recyclable right down to the mascara wand.

Mass retail options. Even Walmart is jumping on the earth-friendly makeup bandwagon -- it debuted its Geogirl beauty care line in stores earlier this year. While the line is marketed toward tweens, those looking to snap up phthalate- and paraben-free makeup for under six bucks might want to overlook juvenile product names like BCNU ("be seeing you") eyeshadow.

Ready to give your makeup a complete makeover? Stick to these few final tips:

Reduce consumption by finding out which products are worth replacing via Environmental Working Group's Skin Deep cosmetic safety database.

Don't forget to read labels, since products touting themselves as "mineral" or "natural" often turn out to have questionable ingredients.

If cost is a concern, don't swap out everything all at once; first invest in items that are on your skin every day (powder), then move to special occasion splurges (date-night red lipstick).

Here's to putting your freshest earth-friendly face forward!

 

Follow Jennifer Grayson on Twitter: www.twitter.com/jennigrayson

Send all your eco-inquiries to Jennifer Grayson at eco.etiquette@gmail.com. Questions may be edited for length and clarity. I've been reading your column and I love it! I've recently been trying to g...
Send all your eco-inquiries to Jennifer Grayson at eco.etiquette@gmail.com. Questions may be edited for length and clarity. I've been reading your column and I love it! I've recently been trying to g...
 
 
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11:05 PM on 05/22/2011
I love anything that is healthy and eco friendly. Thank You for the links.
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08:21 PM on 03/31/2011
Eco Etiquette: What's the Best Eco-Friendly Makeup?

Unquestionably: none.
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HUFFPOST COMMUNITY MODERATOR
usamade
05:12 PM on 03/31/2011
Parabans are very disruptive to womens' hormones. No wonder we are estrogen dominant and there are so many diagnosed with breast cancer.

It's very difficult to find anything without it so thank you for this article.
01:20 PM on 03/31/2011
Environmental Working Group's list is pretty big. They also rank/list pesticides in foods.
Lipsticks are known to contain lead, esp a high percentage of reds.

Another "best makeup" is wearing very little to none.
11:45 AM on 03/31/2011
I wear human feces as makeup; its organic and widely available. My skin has never looked better, but people seem to avoid me.
HUFFPOST SUPER USER
Kelly Jade
10:46 AM on 03/31/2011
I don't understand the all or nothing attitutde. You can be eco friendly and wear make up? Guess by that standard you cna't be eco friendly and have a computer. Being more eco friendly with your make up is better than buying the chemicals. Make up is too ingrained in this society so a middle ground must be offered. I don't normally wear make up but all or nothing isn't going to get you anywhere with many women.
HUFFPOST SUPER USER
Kelly Jade
10:42 AM on 03/31/2011
I buy mine from small sellers on Etsy and sites like it and I haven't been dissapointed yet!
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Aquest
No one here is exactly what they appear.
09:32 AM on 03/31/2011
The best eco-friendly make-up would be just a nice smile.
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HUFFPOST SUPER USER
buddha65
The night is my companion and solitude my guide
09:30 AM on 04/01/2011
Ha! You obviously haven't seen me first thing in the morning!
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HUFFPOST SUPER USER
jubo
Celestianish
05:20 AM on 03/31/2011
There is none. Makeup is part of the hedonism anathema to ecology.
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HUFFPOST SUPER USER
MANGO K
To walk an ancient road, forever treading...
04:58 AM on 03/31/2011
This is an excellent article on toxins found in cosmetics.

U.S. researchers identified 10,500 industrial chemicals used as cosmetic ingredients, including carcinogens, pesticides, reproductive toxics, endocrine disruptors, plasticizers, degreasers and surfactants.

Also, Loopholes in Canada's Cosmetics Laws

What you need to know about toxics in your cosmetic products/The Dirty Dozen
http://www.davidsuzuki.org/issues/health/science/toxics/what-you-need-to-know-about-toxics-in-your-cosmetic-products/
ThinkCreeps
Seriously, it's time.
04:52 AM on 03/31/2011
I guess the answer would be none... or if it's sunny, a hat.
HUFFPOST SUPER USER
Amy Fleischer
01:17 AM on 03/31/2011
I would also recommend a few Korean brands, like Skin Food and TheFaceShop. Their skin care and cosmetics are phenomenal and have a reputation for being organic AND amazing.
10:18 PM on 03/30/2011
Certainly people will want to read labels, know the ingredients, and know the companies they're buying from. The terms 'natural', 'organic', and 'ecofriendly' mean less and less each day - as companies seek to redefine what these terms mean only because they know consumers are looking for it.
If you're looking to but quality non-toxic products from ethical manufacturers please check out http://organicproductsplus.com
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RemyC
Indian Point, not worth the risk!
09:37 PM on 03/30/2011
We keep a regularly updated listing of green beauty products and services suited for the professional makeup artist. Please visit our website: http://www.greenmua.com
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HUFFPOST SUPER USER
Malcolm Hensley
Last of the Reagan Republicans
08:32 PM on 03/30/2011
Hey I saw the picture giving someone the finger is not Eco Etiquette!

Well maybe ------- considering some of the post I've read recently ---------- I'll get back with you maybe it is the new Eco Etiquette!