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Jennifer Schwab
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Jennifer Schwab is an expert in sustainability education specifically best practices in water management. She is also a noted columnist on Huffington Post whose “My Inner Green” articles on all things sustainable are widely followed by influentials in the U.S., Europe and the Mideast.

She was instrumental in creating Sierra Club Green Home, the first-ever social entrepreneurship model attempted by the Sierra Club in its 121-year history. The purpose of is to enlighten the average American about sustainable practices in their home and daily lifestyle. After running for five years, Jennifer sold the site to digital marketing aggregator

While at, she developed the “GreenCheck” validation program and directory for green suppliers. She is also the founder and co-creator of Green Leader®, an internationally recognized sustainability education program for corporate managers and their staffs.

Jennifer studied environmental design and sustainability at Art Center College of Design in Pasadena. Following Art Center, she earned a Masters in Urban Planning and Sustainable Design at the University of California, Irvine. Jennifer is a LEED Accredited Practitioner and served on the Orange County USGBC Education Committee.

Ms. Schwab earned a Fulbright Scholarship in 2013-14 which she performed in Israel to teach a water management at Arava Institute in the Southern Israeli desert. Jennifer continues to serve as a consultant at Tel Aviv University for the Cohn-Minerva Project, which explores the social equity aspects of sustainability. She was awarded “Best Green Entrepreneur” by the 2013 Mumbai World CSR Congress, and was the 2012 Piece by Piece gala honoree in Los Angeles. She was an American delegate to The Economist 2013 Arctic Summit in Oslo, Norway and the 2014 “EMIC” (Ethiopia, Myanmar, Iran, Colombia) Impact Investing Conference in Switzerland.

She is a member of the Board of Advisors for Source Intelligence, a carbon footprint assessment company based in San Diego. Jennifer also serves on the Board of Advisors for New Media Expo, America’s largest social media conference and tradeshow.

Ms. Schwab is a frequent speaker at a wide variety of environmental conferences and forums. She is a widely quoted media analyst in publications including The New York Times, The Wall Street Journal, Dwell, Fortune, Forbes, CNN Money, CNBC, and Consumer Reports, among others. She has also appeared on WSJ Lunch Break, NBC-U, CBS, NYT, and Fox News. Jennifer was previously a frequent green expert guest on ABC’s Good Morning America.

Away from work, Jennifer follows art and design avidly and is also a trained Cessna 172 and Beechcraft Duchess multi-engine pilot. She serves on the Museum of Contemporary Art (MOCA) Photography acquisitions committee in Los Angeles. She is also a member of YEC (, an under 40 entrepreneurs group that consists of Founder/CEOs that have taken a company through acquisition in the last three years.

Jennifer can be reached at

Entries by Jennifer Schwab

TRIFECTA: A Carbon Tax Done Right

(0) Comments | Posted April 18, 2016 | 2:47 PM

The free world seems to agree - if a day late and many dollars short - that climate change is at least in part caused by mankind and thus it is imperative we change our ways soon, or else.  The recent Paris climate talks confirm this thesis to...

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Democracy Speaks: All Hail Trump and Sanders

(1) Comments | Posted March 9, 2016 | 12:28 PM

LOS ANGELES - At what can best be described as a one-percenter wine dinner, I was entrenched in deep conversation about the election with some close friends.  A smattering of real estate developers, financiers, entrepreneurs and Hollywood types.  The conversation inevitably turned to the presidential race and our collective fears...

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Israel Is the Unsung Hero in Water Management

(15) Comments | Posted February 12, 2016 | 12:58 PM

TEL AVIV - So I am here to study the world's leader in water conservation. Who knew that Israel legitimately has earned this distinction?

Visual provided by Fra.ctl, Andrea Rodriguez

Indeed, Israel is one of the only countries in...

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Made in... Ethiopia? Yes, Ethiopia

(83) Comments | Posted October 15, 2015 | 2:27 PM

ADDIS ABABA -- So we got used to "Made in Japan," "Made in China," "Made in Hong Kong" and most recently "Made in Vietnam."  There's going to be a new kid in town, but he's not Asian.  Prepare yourselves for "Made in Ethiopia."

Much has been written about the "BRIC"...

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Goooood Morning Mekong Deltaaaaaaa!

(1) Comments | Posted March 8, 2015 | 4:36 PM

MEKONG DELTA, VIETNAM - Please indulge me with this little bastardization of the late, great Robin Williams's signature phrase. Yes we are talking about Vietnam, which has evolved into a sexy place to go for adventure tourism. It offers abundant natural beauty, year-round mild to hot climate, and a vibrant,...

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Bella Gaia: "Ground Control to Major Tom"

(2) Comments | Posted November 10, 2014 | 2:20 PM


Go the lyrics of the David Bowie classic "Major Tom." The chorus refers to the Major's glorious view from his space capsule, as he drifts out of radio contact. In this case, the same imagery might instead call out, "Attention climate change deniers."...

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The New Norm: Hotter Than Hades

(0) Comments | Posted September 17, 2014 | 2:26 PM

The dichotomy between grass and desertification provides an insightful representation of California's record-breaking warmest January through August.

MALIBU, CA - It was way in the 90s here today...we just completed California's record-breaking warmest January through August, and September is not letting...

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Islands of Hope

(0) Comments | Posted August 14, 2014 | 5:58 PM

How Israeli-Palestinian cooperation is spreading. Graphic by Kristine Ortega.

As a non-Jewish East Indian woman, raised in an all-American Christian household, I feel compelled to counter the current feeling of hopelessness regarding Mideast peace. Even the most well-informed observers and pundits would think...

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Don't Buy This Jacket (Part 2)

(2) Comments | Posted July 24, 2014 | 2:15 PM


The garment and apparel industry accounted for almost $3 trillion of the world's economy in 2011. Photo courtesy of Eileen Fisher.

GREIFENSTEIN CASTLE, SWITZERLAND -- By now, most of us have heard about the controversial Patagonia ad entitled "Don't Buy This...

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BRIC Was It, Now EMIC Is the Thing

(0) Comments | Posted June 27, 2014 | 6:46 PM

2014-06-26-castle.jpg "Daring for Big Impact" was held at the Greifenstein Castle in Switzerland.

So you've probably heard of the BRIC countries as discussion of the economic growth potential of Brazil, Russia, India and China has been all the rage, especially during the...

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Water, Water Everywhere, Nor Any Drop to Drink....

(0) Comments | Posted June 24, 2014 | 3:22 PM

2014-06-18-BruceRolff.jpg Californians hope to avoid a desolate future with the development of desalination systems across the state. Photo by Bruce Rolff.

SANTA BARBARA, CA -- And so goes the Rhyme of the Ancient Mariner, the iconic tome by Samuel Taylor Coleridge. Of course, it...

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A New Champion at the Weather Channel Answers All You Want to Know About the Weather, But Were Afraid to Ask

(0) Comments | Posted May 29, 2014 | 11:09 AM

No, Sam Champion is not just another handsome talking head. To prove it, he has taken the bold step of leaving perhaps the number one weatherperson position in the world at ABC's Good Morning America to become Managing Editor at The Weather Channel. His new show is called AMHQ, for...

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Squeezing Water From a Rock

(0) Comments | Posted May 8, 2014 | 9:48 AM

Due to evaporation, the Dead Sea is declining at an alarming rate of one meter or more per year. Pictured here Clive Lipchin, water expert. Photo courtesy of the Arava Institute.

If orange is the new black, then water...

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Leslie Zemeckis, an Unconventional Supermom

(0) Comments | Posted March 26, 2014 | 11:40 AM


Pictured here, Leslie Zemeckis, in the pool house of her sustainable home. Photo courtesy of Leslie Zemeckis.

MONTECITO, CA -- One usually thinks of a supermom as a corporate or Wall Street hotshot by day, June Cleaver at home with the kids and...

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Genetically Misunderstood Organisms: The Debate Rages On... (Part 2)

(0) Comments | Posted December 18, 2013 | 9:13 PM

In Part 1 we investigated the concerns of individuals, world governments and global organizations around the health of genetically modified (GM) foods. That's only half the story. Today we fix our spotlight on the rest of the debate.

Out Here, They're Everywhere

According to Greg Jaffe,...

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Genetically Misunderstood Organisms: The Debate Rages On... (Part 1)

(4) Comments | Posted December 10, 2013 | 4:56 PM

Iris McCluskey gets very worked up about GMOs.

Iris is a well-known beautician in North San Diego County. Her passion for many years was baking (her Devil's food and German Chocolate mini-cupcakes are to die for) but now her main pastime is gardening. Not for ornamentation but because she...

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Developing a Lexicon for Ocean Preservation

(0) Comments | Posted September 17, 2013 | 6:03 PM

Almost a year ago to the day, I found myself diving in the Cook Islands with Conservation International's Sylvia Earle, Greg Stone and Peter Seligmann. Perhaps you recall my article "Diving with the Dream Team?" This was my first immersion, literally and figuratively, into the recently raised -- and critically...

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Tassajara: Louis Vuitton Goes to Woodstock

(0) Comments | Posted August 6, 2013 | 3:36 PM

Carmel, Calif. -- When my girlfriends and I first showed up at Tassajara, the vibe was not welcoming. In fact, the other 35 or so guests and employees looked at us, as if we were spa-goers headed for The Golden Door or Miraval who had made a wrong turn. After...

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Mother Nature: The Omnipotent

(1) Comments | Posted July 19, 2013 | 8:00 AM

Click here to read an original op-ed from the TED speaker who inspired this post and watch the TEDTalk below.

Doesn't everyone have childhood memories, most of them very personal, about raging thunderstorms, especially when they are happening at night?

Camille Seaman's breathtaking...

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Red, White, & Waterless

(2) Comments | Posted July 10, 2013 | 9:47 AM

PARK CITY, UTAH -- Over July 4th, I was hiking in the breathtaking mountains of Park City, clipping along at a steady pace at 8,000-plus feet with the Blind Melon song "No Rain" providing musical backup. I came upon a near-empty snowmaking reservoir that is usually full at this time...

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