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Jennifer Schwab

Jennifer Schwab

Posted: April 9, 2010 05:40 PM

Gotta Start Small to Go Big

What's Your Reaction:

Anybody remember President Obama's recent State of the Union speech? We were watching it at the Sierra Club Green Home offices, excited to hear about his successes on the environmental front.

President Obama is one impressive orator but according to that speech, he plans to: fix the economy; implement a new health care policy; complete the war in Afghanistan/Iran; rebuild our standing internationally; help impoverished nations; among other important problems to address - not to mention, foster the green movement and bring renewable energy to America.

Noble goals all, but at some point I began to wonder, is it realistic to accomplish even a portion of this by 2012? Perhaps but knowing how monumental these problems all are, it is unlikely that even one or two of them will be solved in three short years.

The same thought occurred to me while attending a recent green conference, which shall remain nameless. The speakers talked about making recycling mandatory throughout the country; bringing wind and solar power to all municipalities; ending coal mining and replacing it with clean renewable energy; providing adequate supplies of clean water and air to all citizens of the world; retrofitting American homes with proper insulation, energy efficient windows, low flow toilets and showers, composting, and more. We need all of these things, no doubt, but at some point, it just won't work to say we can accomplish all of them simultaneously.

Consider this a plea for community leaders, politicians, non-profit executive directors and others in position to help fix our problems and affect change in America: please, let's try to take a more realistic approach to going green. This means PRIORITIZING our goals, if not nationally then by municipality or geographical area. This way, it might be possible to get one or two or even three of the mission-critical agenda items accomplished. Yes they ALL need to be addressed, but trying to do so simultaneously will most likely result in making a little progress on all fronts but completing none. Better to select one or two major issues and work them intensely to actually succeed -- then and only then move to the next ones.

Here's an example of what I'm talking about: instead of having each major city in America try to work on a full sustainability plan, why not assign a specific area of focus, and then share the solution with other cities in the form of a best practices template? For example, Chicago would work on indoor air quality since they spend so much time indoors; Las Vegas would work on water conservation since it is in the desert; Los Angeles would work on solar power since it has a high percentage of sunny days, and so on. Then at the end of three or five years, each city would have to share their completed template with other cities nationally and even internationally. In this way, we'd have a collection of significant successes instead of all cities recording varying degrees of success in many categories.

I know this is rhetoric but I have an innate fear that thousands of well-meaning volunteers who support these leaders will end up frustrated and unfulfilled. It is up to our leaders to choose a path that can lead to success, one goal at a time.

Thanks for reading; I'd love to hear your thoughts on this....

 

Follow Jennifer Schwab on Twitter: www.twitter.com/SCGreen_Home

Anybody remember President Obama's recent State of the Union speech? We were watching it at the Sierra Club Green Home offices, excited to hear about his successes on the environmental front. Presid...
Anybody remember President Obama's recent State of the Union speech? We were watching it at the Sierra Club Green Home offices, excited to hear about his successes on the environmental front. Presid...
 
 
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06:48 PM on 04/23/2010
Honestly, I'm pretty let down about all the things which were promised to the people during Obama's campaigning. Our planet is not doing any better and Obama has made very little efforts to actually be sustainable. And now we're considering drilling for oil! WOW... may the apocalypse be kind to those that care for this beautiful planet and are fighting to save it ever day!
06:45 PM on 04/23/2010
im tired of people preaching! we need to just get up and do this! we need to take a stance and make a change and be as more simple and eco-friendly as we can be because we owe it to our planet and future generations of animals, people, and everything on this blue earth!
06:48 PM on 04/23/2010
i could't agree with you more
06:53 PM on 04/15/2010
interstesting idea
03:15 PM on 04/14/2010
It seems that Obama doesn't really even care about his environmental promises anymore. I know being President you have to address a variety of issues, but what could be more important than trying to keep our planet literally alive for future generations, societies, and species.
06:32 PM on 04/23/2010
this is very true, but as president he has many things to focsu on... but i dont know how not having a planet for the future isn't number 1
02:54 PM on 04/14/2010
don't you think we've had enough time to start small to go big? most people and our leaders don't care to meet those goals or they are simply uneducated. so ridiculous.
06:20 PM on 04/20/2010
we have to be optimistic or no one will listen
06:33 PM on 04/23/2010
but soemtimes playing nice its that fun or productive
02:50 PM on 04/14/2010
Jennifer, what are you specifically doing within your home or family to be more sustainable? I don't mean lead educational lecture or volunteer... but are you using eco-friendly cleaning products, living vegetarian, air drying clothes, biking to the grocery stores, etc? Thanks.
06:48 PM on 04/23/2010
for all that traveling... let's hope that she's doing A LOT!
02:48 PM on 04/14/2010
why would LA get public transportation as a sustainable goal?
06:22 PM on 04/20/2010
it's a very large city that has mass transportation
06:49 PM on 04/23/2010
LA has many hippies and they are very aware of their energy consumption and alternative fuel applications.
06:34 PM on 04/23/2010
never been there, i hope it's interesting.
02:43 PM on 04/14/2010
unfortuntaely, i dont believe that we can effectively meet these goals by 2012
06:49 PM on 04/23/2010
more like 2102
02:21 PM on 04/14/2010
"I know this is rhetoric but I have an innate fear that thousands of well-meaning volunteers who support these leaders will end up frustrated and unfulfilled. It is up to our leaders to choose a path that can lead to success, one goal at a time."

They have goals, just not for the environmental right now. Sigh
06:22 PM on 04/20/2010
there are many environemental actions and suggestions that the white house is going through, be patient
06:36 PM on 04/23/2010
soon they will realize that this is necessity
06:49 PM on 04/23/2010
not soon enough. we need action YESTERDAY!
01:14 PM on 04/14/2010
i know everyone says that its important to start small and do things from home and your communities, but i would have to disagree. i believe that it's because of the large organizations that people really get the word out. for example, if walmart pushes sustainability than people will learn to invest in it and embrace it, we must appeal to the masses.
02:54 PM on 04/14/2010
agreed. i would recommend whole foods also
06:24 PM on 04/20/2010
i love that store! :)
06:53 PM on 04/15/2010
i agree
06:22 PM on 04/13/2010
Definitely noble, but it's easier said than done--especially in 3 years time? I don't think so.
06:30 PM on 04/13/2010
I agree, I don't think America is mentally or financially prepared for that.
06:56 PM on 04/13/2010
Hmm, I don't think it's a mental thing-- and I definitely think America has the money--just in the wrong pockets. I honestly think it's a moral, ethical and responsibility issue that Americans unfortunately do not know how to handle.
02:50 PM on 04/14/2010
well when it hit the fan, they wont be anymore prepared to deal with environmental chaos, so they should probably just buckle down and meet some goals now!
02:45 PM on 04/14/2010
maybe 9 years
06:53 PM on 04/15/2010
more like12
04:29 PM on 04/13/2010
I wonder what her position really entails? "ennifer serves as a member of the Board of Advisors for Source 44, a carbon footprint assessment company based in San Diego; and on the Board of Advisors for BlogWorld Expo, the largest social media tradeshow in the country. "

It sounds cool but isnt all that traveling a waste of fuel? :(
01:28 PM on 04/14/2010
I think that went people of importance decide to spread the message of sustainability, there is rarely a chance to actually avoid traveling. So, honestly you shouldn't hold this against the author or anyone else because without those conferences and lectures people would remain uneducated about the importance of protecting our planet. Give a little, take a little.
02:45 PM on 04/14/2010
i think at this point it's nearly impossible to accomplish travels without being pollutig
02:51 PM on 04/14/2010
maybe she or the event bought carbon credits
06:37 PM on 04/20/2010
carbon credits are a little bogus?
03:49 PM on 04/13/2010
*Yes they ALL need to be addressed, but trying to do so simultaneously will most likely result in making a little progress on all fronts but completing none.*

The problem is that it seems like we're not addressing anything at this point, which is an outrage.
03:23 PM on 04/12/2010
THIS MAKES ME WISH EARTH DAY WAS TRULY EVERY DAY! :(
04:30 PM on 04/13/2010
For some people it really is! Check out No Impact Man
06:40 PM on 04/13/2010
Great movie. I have tried it on a small scale, but its very difficult in the suburbs
06:57 PM on 04/13/2010
http://noimpactman.typepad.com/

Love No Impact!
01:42 PM on 04/14/2010
Earth Day is not just a lame Hallmark of a holiday that people print and distribute so much more retail merchanise on, it's not even a conservation day anymore.... it's a 'buy a new BPA-free bottle and drive to watch the release of a new move about how we're killing the planet with with CO2 emissions."
03:21 PM on 04/12/2010
Companies and big OR small organization will not go GREEN unless it's a financially smart choice, and in many industries this simply isn't the option.
03:51 PM on 04/13/2010
This is very true, most folks choose to save money. In this economy business are focusing on raising sales and saving money, and many dont even have the financial opportunity to invest in being more sustainable. The change is simply to expensive right now. We have to honour even the smallest of changes towards environmental sustainability of people and companies will simply stop trying due to no recognition.
06:40 PM on 04/13/2010
True. But if you go green most likely you will have a great payback
06:52 PM on 04/20/2010
totally! unless you do it wrong