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Jennifer Tyler Lee
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A mother of two, Jennifer Tyler Lee is the creator of the award-winning healthy eating games, Crunch a Color®, and author of the upcoming book, The 52 New Foods Challenge (Penguin Random House/Avery 2014), a week-by-week playbook to get your family eating healthy, one new food at a time. Like most parents, she struggled to get her kids to eat healthy, balanced meals, so she decided to make it into a healthy eating game and she's giving back to support non-profit children's nutrition programs. Winner of the Dr. Toy and Parent Tested, Parent Approved awards, Crunch a Color® and The 52 New Foods Challenge have been featured by Jamie Oliver’s Food Revolution, Rachael Ray's Yum-O!, Laurie David’s Family Dinner, Kiwi Magazine, Dr. Greene, Yum Food & Fun For Kids, and Edible Silicon Valley, among many others, as a simple, fun and playful way to get kids to eat healthy and try new foods. Jennifer’s passion is making mealtime fun and healthy for busy families. Her simple, healthy recipes, quick tips, and new food adventures are featured at Pottery Barn Kids, Jamie Oliver’s Food Revolution, The Huffington Post, and on her weekly recipe blog at

Entries by Jennifer Tyler Lee

Summer From Scratch

(0) Comments | Posted June 2, 2014 | 3:32 PM

Imagine there was a summer camp that promised to inspire wonder in your kids, teach life skills, improve health and well-being and provide opportunities to give back to the community. All at no cost, other than an hour of your time each week. That's the kind of "camp" I'm signing...

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Why I Don't Want My Kids to Succeed

(0) Comments | Posted April 24, 2014 | 4:04 PM

"We need to redefine success beyond money and power to include well-being, wisdom, wonder and giving back." Arianna Huffington, the namesake of The Huffington Post, spoke these words at a recent stop to talk about her new book, Thrive. Her advice was meant for the dozens of professional...

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Benefits of Dark Chocolate: Health up Your Easter Baskets!

(0) Comments | Posted April 16, 2014 | 2:28 PM

The benefits of dark chocolate abound, especially when it comes to reducing added sugars in your Easter baskets!


The Easter bunny is coming and he's hopping along with baskets full of sweet treats. As a parent trying to get your whole family eating...

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Kindergartner Takes Down Trash

(0) Comments | Posted February 20, 2014 | 12:33 PM

The average person generates about 7 pounds of trash every day, according to a Columbia University study--nearly 50 pounds per person per week. That's roughly the weight of my kindergartner. Figuring out how to put a dent in that pile of trash can feel overwhelming, unless you think...

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Kale: Benefits Beyond Nutrition

(0) Comments | Posted February 13, 2014 | 8:48 AM

Kale benefits your body in many ways, but the nutritional power packed into this winter veggie isn't the only reason to love kale. It's a gateway to cooking with your kids.

Kale: Benefits Beyond Nutrition

In some circles, kale may be cliché, but for...

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Healthy Halloween: Treats, Tricks and Tips

(6) Comments | Posted October 29, 2013 | 5:23 PM

Halloween treats are big business -- $2.25 billion big. That's the amount Americans are projected to spend on Halloween candy in 2013 according to research firm IBISWorld. For mental comparison, that's almost as much as the federal government will send to fund child nutrition programs in...

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Snack Time: High Protein Snacks for Kids (and Adults)

(0) Comments | Posted October 16, 2013 | 1:09 PM

The issue of snacking can bring on the same level of debate as sleep training. Fierce critics, along with solid arguments, reside at both ends of the spectrum. Should I take the French approach and limit snacks to one a day at a closely prescribed time? Or plan for a...

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Simple Strategies to Ease Lunch Packing Pain

(3) Comments | Posted September 17, 2013 | 2:23 PM

It's a mere few weeks into the school year and I'm already dreading lunch. What's more stressful is a tossup: the caffeine-enhanced frenzy of packing lunches at the crack of dawn or the frustration of opening my daughter's lunchbox at the end of a long school day to find it...

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Healthy Eating for Kids: Farmers Markets

(0) Comments | Posted June 20, 2013 | 1:12 PM

When it comes to healthy eating for kids, farmers markets build an important connection -- beyond the food.

School's out, summer's in and the farmers market is back! A stroll through the local market is one of our favorite family outings. Each week, as part of our 52...

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Cook With Your Kids: A Coda to Michael Pollan's New Book, Cooked

(0) Comments | Posted May 1, 2013 | 4:03 PM

According to a 2010 UCLA study, the average American kid will be bombarded by almost 4,000 food commercials a year -- 95 percent of which promote unhealthy foods. Give a kid a choice between a carrot and a Cheeto and you know which will win. And no one...

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New Foods to Try for Cinco de Mayo: Recipes to Enjoy as a Family

(2) Comments | Posted April 29, 2013 | 4:48 PM

Host a New Food Fiesta this Cinco de Mayo!

Cinco de Mayo is just around the corner, so as part of our 52 New Foods adventure we're celebrating with a New Food Fiesta! With family and friends, we're coming together to cook and enjoy healthy, real foods --...

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Healthy Lunch Ideas: Load Up With Healthy Lunches From The Healthy Lunch Challenge

(5) Comments | Posted April 18, 2013 | 2:01 PM

As a busy parent, it can be hard to keep fresh, healthy meals on the table when life gets hectic. The lunch box is even more challenging! As passionate as I am about healthy eating, I still find it a struggle to create healthy lunches that my kids will actually...

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Easy as Pie: Apple Galette (52 New Foods)

(2) Comments | Posted February 21, 2013 | 1:35 PM

This easy apple pie recipe is a simple French twist on a favorite sweet treat: apple galette.

I needed an easy win. After my failed attempt last week at getting my kids to try a classic French leek soup recipe, I was looking for a confidence booster in...

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A Healthy Leek Soup Recipe Your Kids Will Love (But Not Mine)

(8) Comments | Posted February 14, 2013 | 10:57 AM

Healthy leek soup sounded like a perfectly delicious dish to try as part of our 52 New Foods adventure. Filled with simple, wholesome ingredients like fresh organic leeks, Russet potatoes and non-fat milk, I reasoned that it would be a dish that my kids would love. But they...

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Easy Asian Recipes (52 New Foods, Around the World)

(0) Comments | Posted February 4, 2013 | 12:11 PM

We're on the hunt for a playful dragon that jumps and jingles, sparkling firecrackers that splash vibrant color against the sky and tiny treasures wrapped in savory, secret packages. The clicks of Mahjong tiles tapping are heard overhead, like busy birds rustling in the trees. It's Chinese New Year and...

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The Easy Way to Healthy: One New Healthy Food Each Week

(4) Comments | Posted January 8, 2013 | 1:26 PM

52 weeks, 52 new foods. How one family achieved the most frequently broken New Year's resolution: to eat healthy.

My kids were masters of the three Ps: pasta, pizza and peas. Mealtime battles were fierce. Getting my picky eaters to try anything other than a limited number of vegetables felt...

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Thanksgiving Activities for Kids: Tree of Thanks

(0) Comments | Posted November 20, 2012 | 9:51 AM

Grow a Tree of Thanks: A simple way to share appreciations this holiday.

Each year at holiday dinners we dutifully go around the table and share what we are thankful for -- the bountiful meal, our family, our friends. But I often leave the table feeling: a) what...

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The 7-Eleven Challenge: Cooking up a Healthy Plan

(3) Comments | Posted September 17, 2012 | 10:55 AM

Send every celebrity chef in America to a local convenience store to create a healthy meal for less than five dollars. Maybe that's the recipe we need to get Americans eating healthy.

Greeting me at the door were the sodas and candy bars. Rolling, endlessly, under the bright red...

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Eat Dirt: Why the Conventional Wisdom About Food Is All Washed Up

(7) Comments | Posted July 17, 2012 | 2:44 PM

I thought I was doing the right thing for my family by feeding them "clean food" -- but it turns out that dirty food is better. Researchers have long argued that a little dirt in our diets can improve our health -- strengthening our immune system and reducing...

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