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Jeremy Harris Lipschultz
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Jeremy Harris Lipschultz, Ph.D. is Isaacson Professor in the award-winning UNO School of Communication, UNO Social Media Lab and Book Review Editor for Journalism & Mass Communication Educator. He is a Great Plains Fellow and Center for Collaboration Science Senior Fellow. Dr. Lipschultz has published a half-dozen books, including Broadcast and Internet Indecency: Defining Free Speech (2008) and Free Expression in the Age of the Internet (2000). He has been interviewed by the Los Angeles Times, the Chicago Tribune, NPR and international media. Lipschultz published Social Media Communication: Concepts, Practices, Data, Law and Ethics (2015).

Entries by Jeremy Harris Lipschultz

Social Business, Marketing and Media Perspective Needed

(0) Comments | Posted July 20, 2015 | 12:07 PM

One of the largest business challenges with social media is to cut through the noise, step back and make sense of the big data. This requires a view from above.

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Friend and lab sponsor Todd Murphy, Universal Information Services, sent a...

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Cable TV Disconnect, Smart TV and Consumer Choice

(0) Comments | Posted July 13, 2015 | 11:24 AM

Cable television systems thumbed noses at Senator John McCain's call a couple of years ago for unbundled content options, but consumers have responded to a wider marketplace of real-time choices and technologies.

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Recently, I was talking to an elderly man who...

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The Ethics of Social Media Accuracy

(0) Comments | Posted June 2, 2015 | 5:58 PM

From clickbait headlines to unfair reviews of products and services, the open nature of social media presents ethical issues. The public should expect accurate online information, yet too often news stories, PR materials and other information are inaccurate. Our media ethics bookshelves are full of important pre-Internet conclusions that continue...

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Warren Buffett Social Media Data Offer a Business Lesson

(2) Comments | Posted May 11, 2015 | 8:47 AM

It has been two years since billionaire Berkshire Hathaway CEO Warren Buffett launched his Twitter account with, "Warren is in the house." In just six total tweets and with more than one million followers, the Oracle of Omaha demonstrates the importance of personal branding and traditional media relations.

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Social Media 2.0: Improvised Marketing and PR Attention

(0) Comments | Posted April 22, 2015 | 2:29 PM

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Most business people seek order out of chaos, but several new ideas suggest that it is more important to relax and respond than to have a developed strategic plan. Instead of creating a structure that binds staff to a rigid set of rules,...

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Social Media Lessons Learned from Meerkat

(2) Comments | Posted March 18, 2015 | 12:48 AM

The "hot new" streaming video app Meerkat took the social media and digital world by storm last week. Whether or not it continues to take hold, its success offers insights on what works and why.

Meerkat is a mobile and social media app first, and this...

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Digital, Social Media Marketing and PR Instagram 'Wait and See'

(0) Comments | Posted March 5, 2015 | 11:20 AM

Digital marketing, public relations and advertising professionals are keeping an eye on Instagram growth, but many are not ready to make a play on this youth-oriented platform. However, Instagram on Wednesday announced a new scrolling multiple-photo "carousel" that allows for measurement of clickable advertising messages.

...
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Brian Williams, NBC, Social Media, PR and Branding

(0) Comments | Posted February 8, 2015 | 9:42 PM

On the first day of the Brian Williams story, the USA Today "unmitigated disaster" report was atop my Google search.

To many in the Twitter-sphere, the Williams on-air apology fell short, as it failed to explain the Iraq helicopter story exaggeration.

It must have been a long...

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Social Media and PR Event Digital Marketing Success

(2) Comments | Posted January 13, 2015 | 11:30 AM

Facebook-promoted posts helped Loessfest 2014 in Council Bluffs, Iowa beat attendance goals by driving website traffic, raising awareness and reinforcing messaging through traditional radio promotion.

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Sarah Lake, vice president of community engagement, and designer Lynn Schneider at Emspace Group used digital marketing...

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Digital Marketing Will Define Social Media in 2015

(0) Comments | Posted December 29, 2014 | 1:42 PM

Powerful forces at work within digital marketing are transforming the social media communication landscape. My recent visit to B2 Interactive offered insights into what the next 12 months will bring to media and public relations.

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B2 Interactive has honed a business...

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Ebola PR, Global News and Social Media

(0) Comments | Posted November 11, 2014 | 12:28 PM

When Ebola comes to your town, it may translate into positive or negative news and social media sentiment. We have had two patients treated and released from the University of Nebraska Medical Center (UNMC), and Omaha is learning lessons about what works.

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Social Media Research Ethics Clarity Needed

(0) Comments | Posted October 8, 2014 | 7:08 AM

Facebook now says it will apply greater internal review to research projects, but it misses the ethical point by rejecting external review. With more than one billion users worldwide, the stakes are high for social media users.

Facebook Chief Technology Officer Mike Schroepfer admits that a research project filtering posts...

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Social Media Freedom on Campus in an Age of Marketing

(0) Comments | Posted September 9, 2014 | 1:28 PM

Social media campus policies frequently turn concerns of academic administrators into free speech restrictions. Even at public universities -- from the University of Kansas (KU) to Northern Illinois University (NIU) -- such policies create boundaries and a chill on the marketplace of expression.

NIU's Office of University Marketing received cabinet...

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Marketing Personalized Mobile Radio News Within the Social Web

(2) Comments | Posted August 26, 2014 | 10:32 AM

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The Associated Press (AP) and A.H. Belo Management Services are among investors backing HearHere Radio to the tune of $1.7 million, the company behind Rivet News Radio has announced. Rivet is targeting smartphone users with "personalized" content from the AP, Chicago Public Media...

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PR 'Communications Marketing' Influences Social Media Brand Engagement

(2) Comments | Posted July 15, 2014 | 9:00 AM

Real-time media storytelling with "velocity" across a "proliferation of channels" is creating historic opportunities for the growing public relations industry to challenge the paid media turf of marketing and advertising. Richard Edelman, at Edelman PR's 2014 Academic Summit in Chicago, suggested, "PR is now poised to...

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Live Social Media TV Offers Behavioral Data

(0) Comments | Posted June 23, 2014 | 8:33 PM

ABC premiered #RisingStar Sunday night and generated more than 1 million app downloads, and there is more to this innovation than television finally moving beyond the simple hashtag for live programs.

Users connected either a Facebook or Twitter account to activate the application during the two-hour music talent...

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Business, PR, Changing Technology and Social Media Storytelling

(0) Comments | Posted June 11, 2014 | 1:50 PM

It's worth stepping back from the pace of social media chatter about technology to reflect upon the ways we respond to the impact of rapid change.

In March, I was one of more than 300 "innovators, business leaders, growth-focused policy makers and academics" at the first Forbes Reinventing...

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Real-Time Warren Buffett and Social Media Selfies

(0) Comments | Posted May 7, 2014 | 12:13 PM

Omaha billionaire Warren Buffett emphasizes that his "circle of competence" is allocation of capital, but he leaves to others most of the heavy lifting in business, such as company branding and management. There are important social media lessons to be learned from the Warren Buffett and Bill Gates "selfie" that...

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Online Communities and Social Media Literacy

(0) Comments | Posted April 15, 2014 | 11:02 AM

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Popular social networks have overwhelmed many of the early online communities, but one of the first thinkers and writers remains "hopeful." My social media students asked Howard Rheingold about the state of current online communities.

Rheingold was asked about the Well and the Whole Earth Catalog from the 1990s, and where to find the counter-cultural spirit today. "I think it goes to the heart of a critical uncertainty, a challenge for you and your generation about the future of the web," Rheingold said.

By participating and using whatever social media come along, Rheingold contends, online creation is a political and economic force beyond the large sites:

Now we've got Google and Amazon and Facebook who are really trying to make their private domains on the web. And those are useful. I use all of them, but I think it's important for people to use WordPress, use Tumblr, use Twitter... to create and connect on your own, so that we have a healthy ratio of people who are creators, as well as consumers of culture.

"I don't think it would be healthy for us as individuals, in terms of the richness of our lives, nor would it be helpful for democracy or for the cost of online services, if we give up this kind of user created web," Rheingold said.

Think about Ralph Waldo Emerson's idea of self-reliance as "an American trait for a long time," Rheingold said via Skype video from his Mill Valley garden. "Let's do it ourselves -- find the tools and teach each other and do it."

What remains uncertain, however, is whether or not ordinary people are willing to take the time and effort to go beyond traditional media consumption and embrace the effort it takes to be creative.

At the intersection of technology and learning, Rheingold has participated in online educational communities, but he notes, for example, that there also is "a lot of nasty stuff going on" in some Twitter communities. "It's a reflection of human life," he says. "There are creative people, and community-minded people, and nasty people in the real world, and Twitter enables them to connect with each other, magnify with each other."

I think that the technology has raced ahead of the literacy about how to use it. And the educational institutions have lagged behind in teaching people how to use it. So, it's really up to ...those of you who appreciate how to use Twitter and get into to it, help your friends understand how that works... how you can build personal learning networks, how you can give material out to others freely and they will reciprocate. And everything you put out will come back to you ten times.

It would be a shame, Rheingold says, if user Twitter tools, such as hashtags and re-tweets were replaced in a company effort to grow.

Social media literacy begins in the schools with clear ideas about how to use technology to achieve specific educational purposes. "The web is all about peer learning and peer discussion," Rheingold says.

He prefers the use of a forum instead a Facebook group in which the most recent posts are at the top, but Facebook groups are also useful "to have classroom discussions that carry on a culture of conversation ...after class, between classes for the students to form and maintain a community and pursue questions together."

If the goal is for young people to make good choices; Rheingold thinks this is not taught by taking away social media in the schools through online filtering.

It is not a simple issue for educators of whether or not to block a tool. Instead, online communities require structured and purposeful collaboration. Rheingold is interested in experiments that create inner and outer discussion circles on Twitter organized by an online moderator.

The early web featured interest groups. While these still exist, the larger web is dominated by more general social networking.

"I'm hoping that discourse will kind of reawaken the people's appetite for those kind of group-forming conversations in that good forums enable many people to have many conversations over a length of time," Rheingold said.

Those conversations may lead to relationships and caring communities that jump from online to face-to-face interaction. "Every conversational group does not need to become that kind of tight-knit community where people care about each other, but I think it's important that that continue to exist," Rheingold added, such as with cancer patient online communities.

"Facebook has kind of degraded that art of forum conversation because Facebook conversation groups don't really index the conversation threads well," he said.

Social media can be positive or negative, and Rheingold urges students to focus on context, whether it be interpersonal or political. "We're really at a time when people are trying to figure out how to make these tools work to their benefit; the answer to that question, I think, has not really come out yet."

Younger people will establish emerging social media norms. Let's hope these develop through informed discussion and development of social media...

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Social Media and the First Amendment

(0) Comments | Posted March 17, 2014 | 7:19 PM

Fifty years after the U.S. Supreme Court defined broad constitutional free speech rights, we exercise freedom every day by using social networks. Nevertheless, this use of liberty also remains at issue in schools, the workplace and beyond.

University of Oregon Jonathan Marshall First Amendment Professor Kyu Ho Youm,...

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