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Jeremy Harris Lipschultz
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Jeremy Harris Lipschultz, Ph.D. is Isaacson Professor in the award-winning UNO School of Communication, UNO Social Media Lab and Book Review Editor for Journalism & Mass Communication Educator. He is a Great Plains Fellow and Center for Collaboration Science Senior Fellow. Dr. Lipschultz has published a half-dozen books, including Broadcast and Internet Indecency: Defining Free Speech (2008) and Free Expression in the Age of the Internet (2000). He has been interviewed by the Los Angeles Times, the Chicago Tribune, NPR and international media. Lipschultz published Social Media Communication: Concepts, Practices, Data, Law and Ethics (2015).

Entries by Jeremy Harris Lipschultz

Learning Business Focus From Warren Buffett

(0) Comments | Posted October 20, 2015 | 2:00 PM

The most important lessons are not always learned inside the walls of our nation's top business schools. I've been closely observing and listening to Warren Buffett meet with students here in Omaha for a decade, and he has never swayed from the belief that simplicity wins over complexity.

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Marketing and PR Must Not Control Social Media Free Expression

(0) Comments | Posted September 23, 2015 | 5:59 PM

It is tempting to use public relations, marketing and ethics to limit free speech. In business, the goals are to serve customers and maximize profits for investors, and free expression may be seen as an obstacle.

The growth of social marketing and PR on U.S. university campuses faced with more...

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Small Business and Non-profit Social Media Marketing Strategy

(1) Comments | Posted August 26, 2015 | 1:34 PM


Small organizations often have a large problem. Social media have become more important for branding, awareness, engagement and business goals, but one community manager can only do so much.

In my most recent post, we talked about the importance of strategy...

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PR Must Critically Think About Social Marketing Data

(0) Comments | Posted August 19, 2015 | 9:21 AM

Public relations educators meeting in San Francisco this month were reminded that students and professionals work in fragmented media spaces that require new skills and abilities.


Analysts use critical thinking skills, ask questions and use their curiosity, Logan Cullen of Edelman...

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Social Business, Marketing and Media Perspective Needed

(0) Comments | Posted July 20, 2015 | 1:07 PM

One of the largest business challenges with social media is to cut through the noise, step back and make sense of the big data. This requires a view from above.


Friend and lab sponsor Todd Murphy, Universal Information Services, sent a...

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Cable TV Disconnect, Smart TV and Consumer Choice

(0) Comments | Posted July 13, 2015 | 12:24 PM

Cable television systems thumbed noses at Senator John McCain's call a couple of years ago for unbundled content options, but consumers have responded to a wider marketplace of real-time choices and technologies.


Recently, I was talking to an elderly man who...

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The Ethics of Social Media Accuracy

(0) Comments | Posted June 2, 2015 | 6:58 PM

From clickbait headlines to unfair reviews of products and services, the open nature of social media presents ethical issues. The public should expect accurate online information, yet too often news stories, PR materials and other information are inaccurate. Our media ethics bookshelves are full of important pre-Internet conclusions that continue...

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Warren Buffett Social Media Data Offer a Business Lesson

(2) Comments | Posted May 11, 2015 | 9:47 AM

It has been two years since billionaire Berkshire Hathaway CEO Warren Buffett launched his Twitter account with, "Warren is in the house." In just six total tweets and with more than one million followers, the Oracle of Omaha demonstrates the importance of personal branding and traditional media relations.

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Social Media 2.0: Improvised Marketing and PR Attention

(0) Comments | Posted April 22, 2015 | 3:29 PM


Most business people seek order out of chaos, but several new ideas suggest that it is more important to relax and respond than to have a developed strategic plan. Instead of creating a structure that binds staff to a rigid set of rules,...

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Social Media Lessons Learned from Meerkat

(2) Comments | Posted March 18, 2015 | 1:48 AM

The "hot new" streaming video app Meerkat took the social media and digital world by storm last week. Whether or not it continues to take hold, its success offers insights on what works and why.

Meerkat is a mobile and social media app first, and this...

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Digital, Social Media Marketing and PR Instagram 'Wait and See'

(0) Comments | Posted March 5, 2015 | 12:20 PM

Digital marketing, public relations and advertising professionals are keeping an eye on Instagram growth, but many are not ready to make a play on this youth-oriented platform. However, Instagram on Wednesday announced a new scrolling multiple-photo "carousel" that allows for measurement of clickable advertising messages.

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Brian Williams, NBC, Social Media, PR and Branding

(0) Comments | Posted February 8, 2015 | 10:42 PM

On the first day of the Brian Williams story, the USA Today "unmitigated disaster" report was atop my Google search.

To many in the Twitter-sphere, the Williams on-air apology fell short, as it failed to explain the Iraq helicopter story exaggeration.

It must have been a long...

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Social Media and PR Event Digital Marketing Success

(2) Comments | Posted January 13, 2015 | 12:30 PM

Facebook-promoted posts helped Loessfest 2014 in Council Bluffs, Iowa beat attendance goals by driving website traffic, raising awareness and reinforcing messaging through traditional radio promotion.


Sarah Lake, vice president of community engagement, and designer Lynn Schneider at Emspace Group used digital marketing...

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Digital Marketing Will Define Social Media in 2015

(0) Comments | Posted December 29, 2014 | 2:42 PM

Powerful forces at work within digital marketing are transforming the social media communication landscape. My recent visit to B2 Interactive offered insights into what the next 12 months will bring to media and public relations.


B2 Interactive has honed a business...

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Ebola PR, Global News and Social Media

(0) Comments | Posted November 11, 2014 | 1:28 PM

When Ebola comes to your town, it may translate into positive or negative news and social media sentiment. We have had two patients treated and released from the University of Nebraska Medical Center (UNMC), and Omaha is learning lessons about what works.


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Social Media Research Ethics Clarity Needed

(0) Comments | Posted October 8, 2014 | 8:08 AM

Facebook now says it will apply greater internal review to research projects, but it misses the ethical point by rejecting external review. With more than one billion users worldwide, the stakes are high for social media users.

Facebook Chief Technology Officer Mike Schroepfer admits that a research project filtering posts...

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Social Media Freedom on Campus in an Age of Marketing

(0) Comments | Posted September 9, 2014 | 2:28 PM

Social media campus policies frequently turn concerns of academic administrators into free speech restrictions. Even at public universities -- from the University of Kansas (KU) to Northern Illinois University (NIU) -- such policies create boundaries and a chill on the marketplace of expression.

NIU's Office of University Marketing received cabinet...

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Marketing Personalized Mobile Radio News Within the Social Web

(2) Comments | Posted August 26, 2014 | 11:32 AM


The Associated Press (AP) and A.H. Belo Management Services are among investors backing HearHere Radio to the tune of $1.7 million, the company behind Rivet News Radio has announced. Rivet is targeting smartphone users with "personalized" content from the AP, Chicago Public Media...

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PR 'Communications Marketing' Influences Social Media Brand Engagement

(2) Comments | Posted July 15, 2014 | 10:00 AM

Real-time media storytelling with "velocity" across a "proliferation of channels" is creating historic opportunities for the growing public relations industry to challenge the paid media turf of marketing and advertising. Richard Edelman, at Edelman PR's 2014 Academic Summit in Chicago, suggested, "PR is now poised to...

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Live Social Media TV Offers Behavioral Data

(0) Comments | Posted June 23, 2014 | 9:33 PM

ABC premiered #RisingStar Sunday night and generated more than 1 million app downloads, and there is more to this innovation than television finally moving beyond the simple hashtag for live programs.

Users connected either a Facebook or Twitter account to activate the application during the two-hour music talent...

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