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The Third Industrial Revolution: How the Internet, Green Electricity, and 3-D Printing Are Ushering in a Sustainable Era of Distributed Capitalism

Posted: 03/28/2012 5:26 pm

The great economic revolutions in history occur when new communication technologies converge with new energy systems. New energy revolutions make possible more expansive and integrated trade. Accompanying communication revolutions manage the new complex commercial activities made possible by the new energy flows.

Today, Internet technology and renewable energies are beginning to merge to create a new infrastructure for a Third Industrial Revolution (TIR) that will change the way power is distributed in the 21st century. In the coming era, hundreds of millions of people will produce their own renewable energy in their homes, offices, and factories and share green electricity with each other in an "Energy Internet" just like we now generate and share information online. The creation of a renewable energy regime, loaded by buildings, partially stored in the form of hydrogen, distributed via a green electricity Internet, and connected to plug-in, zero-emission transport, opens the door to a Third Industrial Revolution.

While the TIR economy allows millions of people to produce their own virtual information and energy, a new digital manufacturing revolution now opens up the possibility of following suit in the production of durable goods. In the new era, everyone can potentially be their own manufacturer as well as their own internet site and power company. The process is called 3-D printing; and although it sounds like science fiction, it is already coming online, and promises to change the entire way we think of industrial production.

Think about pushing the print button on your computer and sending a digital file to an inkjet printer, except, with 3-D printing, the machine runs off a three-dimensional product. Using computer aided design, software directs the 3-D printer to build successive layers of the product using powder, molten plastic, or metals to create the material scaffolding. The 3-D printer can produce multiple copies just like a photocopy machine. All sorts of goods, from jewelry to mobile phones, auto and aircraft parts, medical implants, and batteries are being "printed out" in what is being termed "additive manufacturing," distinguishing it from the "subtractive manufacturing," which involves cutting down and pairing off materials and then attaching them together.

3-D entrepreneurs are particularly bullish about additive manufacturing, because the process requires as little as 10 percent of the raw material expended in traditional manufacturing and uses less energy than conventional factory production, thus greatly reducing the cost.

In the same way that the Internet radically reduced entry costs in generating and disseminating information, giving rise to new businesses like Google and Facebook, additive manufacturing has the potential to greatly reduce the cost of producing hard goods, making entry costs sufficiently lower to encourage hundreds of thousands of mini manufacturers -- small and medium size enterprises (SMEs) -- to challenge and potentially outcompete the giant manufacturing companies that were at the center of the First and Second Industrial Revolution economies.

Already, a spate of new start-up companies are entering the 3-D printing market with names like Within Technologies, Digital Forming, Shape Ways, Rapid Quality Manufacturing, Stratasys, Bespoke Innovations, 3D Systems, MakerBot Industries, Freedom of Creation, LGM, and Contour Crafting and are determined to reinvent the very idea of manufacturing in the Third Industrial era.

The energy saved at every step of the digital manufacturing process, from reduction in materials used, to less energy expended in making the product, if applied across the global economy, adds up to a qualitative increase in energy efficiency beyond anything imaginable in the First and Second Industrial Revolutions. When the energy used to power the production process is renewable and also generated on site, the full impact of a lateral Third Industrial Revolution becomes strikingly apparent. Since approximately 84 percent of the productivity gains in the manufacturing and service industries are attributable to increases in thermodynamic efficiencies -- only 14 percent of productivity gains are the result of capital invested per worker -- we begin to grasp the significance of the enormous surge in productivity that will accompany the Third Industrial Revolution and what it will mean for society.

The democratization of manufacturing is being accompanied by the tumbling costs of marketing. The internet has transformed marketing from a significant expense to a negligible cost, allowing startups and small and medium size enterprises to market their goods and services on internet sites, like Etsy, that stretch over virtual space, enabling them to compete and even out compete many of the giant business enterprises of the 21st Century.

As the new 3-D technology becomes more widespread, on site, just in time customized manufacturing of products will also reduce logistics costs with the possibility of huge energy savings. The cost of transporting products will plummet in the coming decades because an increasing array of goods will be produced locally in thousands of micro-manufacturing plants and transported regionally by trucks powered by green electricity and hydrogen generated on site.

The lateral scaling of the Third Industrial Revolution allows small and medium size enterprises to flourish. Still, global companies will not disappear. Rather, they will increasingly metamorphose from primary producers and distributers to aggregators. In the new economic era, their role will be to coordinate and manage the multiple networks that move commerce and trade across the value chain.

The rapid decline in transaction costs brought on by The Third Industrial Revolution are leading to the democratization of information, energy, manufacturing, marketing, and logistics, and the ushering in of a new era of distributed capitalism that is likely to change the very way we think of commercial life in the 21st Century.

For a more detailed look at how 3D printing in the Third Industrial Revolution era is going to transform the global economy you can link to my cover story in the current issue of The World Financial Review here.

Jeremy Rifkin is the author of The New York Times best selling book, The Third Industrial Revolution, How Lateral Power is Transforming Energy, the Economy, and the World. Mr. Rifkin is an adviser to the European Union and to heads of state around the world. He is a senior lecturer at the Wharton School's Executive Education Program at the University of Pennsylvania and the president of the Foundation on Economic Trends in Washington, D.C.

 
 
 
 
 
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06:30 PM on 05/01/2012
Jeremy Rifkin is brilliant .. " Cosmopolitanism is a delicate balancing act that constantly juggles the empathic and commercial sensibilities. To be cosmopolitan is to be open to " the other " and to be comfortable amid diverse cultures. A cosmopolitan generally is a person highly differentiated and individualized, of multiple identities and affiliations, and honed to a sophisticated sense of selfhood as a result of intense exposure to and empathic connection with diverse others." The Empathic Civilization
Powerful, our existence in meaning and purpose is in relation to another :) Equality!
10:21 PM on 04/01/2012
The dream is that one day machines will create everything we need and we will be free to not work. 3-d printing is a step in that direction.

They say you can build houses the same way with concrete. Spray them in place floor by floor "printing" the building to be latter filled with wiring and so forth in spaces created by the printer as is follows the blue prints.

I wonder how bad things would get with billions of people who did not have to go to work and dedicate themselves to something.........
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tazscanner
06:49 PM on 04/01/2012
Distributed capitalism? Now there's an Oxymoron. Might as well be honest about it and just say Socialistic capitalism.
02:32 PM on 04/01/2012
I'm invested in shares of Stratasys, 3D Systems and Organovo. This technology has been around for some years, but its use was limited to big manufacturers, designers, NASA, etc. Now that this technology is becoming known outside big manufacturing and pricing continues to drop for these 3D printing machines, this technology will become a game changer. For the doubters out there, there is a small business in San Francisco that manufacturers prosthetic legs using this technology. There is a home builder that manufacturers building materials using a trailer sized 3D machine. Jay Leno has one of these devices in his garage to make parts for his automobiles. Organovo uses 3D bioprinting for creating human tissue on demand for research and surgical applications. The applications are endless.
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markgendala
A = Bx
12:45 PM on 04/01/2012
Third Industrial Revolution? What a great way to celebrate the First of April...
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LinkSync
www.treehousepublishing.us CHOICE
12:13 PM on 04/01/2012
The "father" of these concepts is Neil Gershenfeld of M.I.T., his books are worth a read even if they are easy and a bit dumbed down.
FAB and the other book When Things Start to Think contributed to this new vision of manufacturing.

Productivity gains alone pose a conundrum to our social matrix that already is rearing its ugly head when combined with a consumer driven economy.
Fewer workers are needed each year.
This might seem a silly or a worthwhile concern but it is very real.

As automation and computer tech reach into every work, even art now, we can see several things looming in our near future.

One is going to be what to do when 80% of our populations have no job.

Understand that any resource, when limited, becomes a choke hold or leverage point abused by the "owners" of that resource.
A job will become and already is such to some degree.

The second of these concerns is energy.
All energy use ends up as heat loss; as we continue to use it and even expand it does that in itself hold any "costs"?
Already we are seeing evidence that “fracking” causes earthquakes, does oil production?
Un-intended consequences remain largely unknowable in the long term.

A third concern is that producing goods still requires using materials for those that are "real".
Do we carve up and re-carve up the earth forever?

Population is a central problem still. We should sterilize all conservatives.
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eljefefx
05:50 PM on 04/01/2012
You were doing so well until your very last sentence. Remember, it takes all kinds of people.
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elgeezr
08:46 PM on 04/01/2012
Your a busy, busy guy!
This user has chosen to opt out of the Badges program
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hornedcog
Tax Tea Now!
11:54 AM on 04/01/2012
I can imagine some very cool garden art coming from such a device.
oilfield
large employer per obamacare
09:38 AM on 04/01/2012
3d printing has a long way to go to catch up with made in china.....unless you only need 10 pcs.....
02:06 AM on 04/01/2012
Green Electricity is by definition unsustainable. When the wind isn't blowing and the sun's not shining, a lot of it just doesn't work. There is not even any universal definition as to what "green electricity" is.
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Darius Molark
de gustibus non est disputandum
06:26 AM on 04/01/2012
People seem to forget about geothermal energy. There are kinds: from the sun, that's renewable, and from the earth's inner core, heat not by definition renewable, but the decade of radiation elements will last until the earth's end. The EPA rates geothermal as the most efficient source.
oilfield
large employer per obamacare
09:39 AM on 04/01/2012
it is amazing that more folks dont do geothermal....an old well has 200 deg plus temperatures and some of the deep well stuff gets to 400 plus degrees.
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Darius Molark
de gustibus non est disputandum
11:02 AM on 04/01/2012
"There are two kinds" and "decay" instead of "decade" !!!
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Darius Molark
de gustibus non est disputandum
06:39 AM on 04/01/2012
Geothermal energy is sustainable. It's rate by the EPA as the most efficient. There are two kinds. High density from the core of the earth - the heat produced from the radiation of core elements, and that hitting the surface from the sun. The former is nonrenewable in the sense it will be there as long as the earth sustains.
12:52 AM on 04/02/2012
So geothermal energy is "green"? Nice to know.

"Worldwide, about 10,715 megawatts (MW) of geothermal power is online in 24 countries."http://en.wikipedia.org/wiki/Geothermal_energy

"n 2008, total worldwide energy consumption was 474 exajoules (474×1018 J=132,000 TWh)"http://en.wikipedia.org/wiki/World_energy_consumption

What do you plan to do to produce the other 99.999% of the power consumed on this planet?
01:53 AM on 04/01/2012
There is nothing sustainable about "green energy". There is not even a universal definition as to what "green energy" means.
professor
Correkt the Spelling and Pick on the Moniker
12:45 AM on 04/01/2012
Yeah. And try to figure out how to work your 3D printer with the instructions they make you access online (not even an instruction booklet provided anymore). Get ready to spend half your life staring at the computer trying to get something that looks like something anybody might recognize. Every new software I try is just incomprehensible unless I am willing to put months and months of workhours into mastering it. Blegh.
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elgeezr
08:49 PM on 04/01/2012
I've seen many films on line & a few on T.V. showing these machines in action. Surely you must be accessing the wrong sources. Don't give up. Keep trying.
professor
Correkt the Spelling and Pick on the Moniker
12:41 AM on 04/01/2012
Somebody's always boosting something and they tell me someone who will believe them is born every minute.

I cannot tell you how many panaceae I've heard boosted in my long benighted life.

Good luck. Hope this one works out for ya.
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4PeasInMyPod
Aspie, Mom, Liberal
10:11 AM on 04/01/2012
Sorry to see that it seems you have given up.
08:44 PM on 03/31/2012
Speaking about energy, there is a way to bring down gasoline price to below $3.00 a gallon in a short time , using strategy that is going to produce results. It will take a large number of followers to bring the price down without reducing the consumption. I need you to suggest a platform with a large following so I can disclose my plan and have the price of gasoline going down.
10:48 PM on 03/29/2012
I like the concept but I wonder how can any of this become green, to make any product you must use a resource water, energy , oil and so on. The last twenty years have become a drain on the modern household because of modern electronics which use electric power and deplete our resources will these products do the same? I just read an article that electric cars produce 0 emissions but they still need to be made and the process is just as bad as regular gas fueled vehicles because of the heavy metals used, manufacturing is the problem and generating electricity.
oil patch
if you voted obama, you are to blame
12:12 PM on 03/30/2012
he reminds me of the south park episode where people are so smug they sniff their farts and love it
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Hikerguy22
This is your carbon footprint
07:07 PM on 03/29/2012
I read his book "The End Of Work" back in 2004 with some doubts. He promotes working for non-profits as people become unemployed. Most of what was said has not come to pass... yet. He stays up to ten years ahead of what could be on the way for mankind. Interesting reading.