I have news for the 79 million baby boomers in America -- you're getting older, and you are no longer the "sex, drugs and rock and roll generation." You are the Viagra and "golden oldies" generation, and there are significant implications to this transformation.
Yours is the first generation that will live well into their 80's and beyond, and given your "free-love" heritage, sex will continue to be important well into your golden years.
My surveys of boomers reveal that 8 out of 10 men and 7 out of 10 women consider sex an important part of their lives. One woman, age 62, told me she found it inconceivable that having lived through the Woodstock years, she would give up her sexual freedom as her mom and grandmom did when approaching menopause.
Many boomers are divorced or otherwise single, and many of this group are "on the prowl." My research and that of AARP and others show single boomers want regular sexual activity.
But dating is problematic for those boomers who have been in long-term relationships. First, you often have a vision of the perfect partner, and at your age, that vision, frequently transformed by decades-out-dated fantasies and bi-focals, can lead to disappointment, and require a substantial adjustment in your expectations. More importantly, the rate of STDs among boomers has skyrocketed, as you were not programmed to be as careful as your kids.
Whether still married or single, boomers may say they still want to have sex, but they also admit that it's often disappearing or missing in their relationships. This is due to several factors. Some are less sexually capable, which can strain a marriage and be an embarrassment if dating. Others feel their partner's aging has, frankly, made them less appealing. And still others, especially women, claim they never liked sex, but rather thought of it as a means of procreation.
Fear not, fellow boomers. Regardless of your situation, if you were born lucky enough to be a boomer, I have some "Dr. Ruth-esque" advice that could not only power-boost your sex life, but life in general, well into the future:
The good news about my boomer research is that I found that you feel really good about your lives. You like looking back at what you've achieved, and you are looking forward to accomplishing more.
Now it's time for boomers to look inward and delve into under-explored parts of your lives. This means being open to new ways of looking at your sex lives too. And very importantly -- this is especially for the guys -- let's include close, intimate friendships. Intimate sharing with friends and lovers in one's later years often is even more important than it was when you were teenagers.
Boomers, in the end, are just like all of us. You don't only need sexual intimacy, you also need good friends with whom you can share your fears and hopes. It may be the only antidote to mortality.
Jerrold Shapiro, just a few years beyond boomerdom, is professor of counseling psychology at Santa Clara University and author of the new book, "Finding Meaning, Facing Fears, In the Autumn of Your Years (45-65)."