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Amazon May Sell 5 Million Kindle Fires in the Next 2 Months. Should You Buy One? If Not, Then What?

Posted: 11/17/11 11:26 AM ET

I got a Kindle for Father's Day.

"From everything I've read, the Nook is a better e-reader," I told my wife and daughter. "And from everything I've read, it's probably best to wait a few more months for the Kindle Fire."

So I sent the Kindle back to Amazon.

Now I have a Kindle Fire. It cost $199, and you get quite a lot for that. What you don't get: printed instructions or an online tutorial. This lack of directions would be okay if the Kindle Fire were an iPad --- that device can read your mind. But it's not a $499 to $889 iPad. Not close. And so I spent a few hours with a tech-savvy friend trying to figure out how to use it.

Maybe the Kindle File will reveal its secrets and I will come to see it really was intuitive after all and I will love it. Right now, on day two, I'm puzzled and unhappy. Are you really supposed to know that the way you leave an e-book and go to the Web is by tapping the screen near the bottom center? And what if you did? We tried that several times, to no avail -- our workaround was to turn the device off and start again.

So the question is: Should you buy a Kindle Fire? Or should you buy one of the cheaper Kindles that offers fewer features but delivers ones you're most likely to use? Should you ask Santa for an iPad so you don't have to feel like some second class citizen? Or should you wait a few months for the $225-to-$250 stripped-down version of the iPad that Apple is sure to launch?

Questions, questions. Let's look for some answers. (Interim answers, at best, because we have clearly entered the age of the Tablet Wars -- a very good thing, because it means we will get more and more value for less and less money.)

Here are the pluses of the Kindle Fire:

  • 7" screen (bigger than a smart phone)

  • It stores and streams TV shows, movies, music.

  • It has around 8,500 apps (including Angry Birds and Netflix).

  • You can send e-mail.

What the Kindle Fire doesn't do:

  • No camera.

  • Wi-Fi only --- you can't link it to a cell phone provider.

  • No GPS.

  • No ear phones.

  • No microphone, no voice recognition.

  • Relatively weak battery time (8 hours of reading time vs. almost 30 hours for the Kindle Touch, which is a basic e-reader)

  • No outlet that would let you plug it into your TV so you don't have to watch movies or TV on a 7" screen.

My verdict #1:
If you are willing to watch visual media on a cell phone, a 7" screen should feel like a major improvement --- but if you've ever watched a movie, TV show or YouTube video on an iPad, watching this stuff on the Kindle Fire will remind you that you're in the 99%. If you need a battery that keeps on chugging, this isn't for you. If you spend your days in a non-Wi-Fi environment, turn back.

My verdict #2:
If you are a big time Amazon customer, this is a very sharp device. Because that's what, at bottom, the Amazon Kindle is: an Amazon consumption enabler. I've read that, in two months, Amazon believes it will sell 5 million Kindle Fires. And it probably will, because many of us are hooked on Amazon. (I'm so hooked I'm not even reviewing the new Nook from Barnes & Noble.) This is why Amazon delivers so much for $199 -- a price that reportedly means it loses money on each sale. Of course, Amazon isn't losing a penny, any more than Hewlett Packard loses money when it sells you a printer for $60; ahead are all those overpriced $20 ink cartridges. Amazon is building brand loyalty here. How loyal are you? [To buy the Kindle Fire, click here. You'll want a $44.99 2-year service warranty.]

What choices do you have?

The $79 Kindle
The screen is 6" and there is no color. But it's perfectly adequate if your reason for having a device is to download books.

The $99 Kindle Touch
same as above, but with a touch screen

The $139 Kindle Keyboard
same as above, but with a perfectly adequate keyboard


The $149 Kindle Touch with 3G

removes the tether of Wi-Fi

The $499-plus Apple iPad 2 Tablet

As the old Rolls-Royce ads used to say, At 60 miles an hour, the loudest sound you hear is the ticking of the clock.

Decisions, decisions. Always a bitch. But what a wonderful world that has such devices in it.

[Cross-posted from HeadButler.com]

 
I got a Kindle for Father's Day. "From everything I've read, the Nook is a better e-reader," I told my wife and daughter. "And from everything I've read, it's probably best to wait a few more months ...
I got a Kindle for Father's Day. "From everything I've read, the Nook is a better e-reader," I told my wife and daughter. "And from everything I've read, it's probably best to wait a few more months ...
 
 
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09:16 PM on 11/18/2011
You heard the Nook was a better ereader than the Kindle?

Wow, you heard wrong, sir.
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disporting
Weapons not food, not homes, not shoes
04:05 PM on 11/18/2011
The best book reader is a fancy book. They're cheap.
12:51 PM on 11/18/2011
The Kobo is a great e-book reader; easy on the eyes and a battery life that is measured in months; great while travelling in remote places.
10:41 AM on 11/18/2011
Every review I've read has commented on how simple and easy to use the interface is. Plus the Amazon website has a complete set of tutorials on the FIre.

What are you, the Andy Rooney take on Tech Gadgets?
12:40 PM on 11/18/2011
Why is it that techies delight in beating people over the head with their geekdom ! This is the exact tone taken by the geeks you find sites offering some solution to computer problem you find yourself in that should not have arisen but for the failure of the same geek class to think through the problem in the first place. Besides that a lot of user manuals are written by Chinese , English language students these days.
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HUFFPOST BLOGGER
Jesse Kornbluth
12:46 PM on 11/18/2011
Hardly Andy Rooney.
Simple question: Why should the burden of finding the tutorial be on the BUYER?
HUFFPOST SUPER USER
Dallas Dunlap
08:27 AM on 11/18/2011
For the ebook market to reach its full potential, ereaders have to be ubiquitous. The advantage of the Kindle Fire is that it is a low price tablet that brings all the advantages mentioned by Jewish Physician, and the Amazon brand automatically emphasizes the ereader function.

If Amazon really can sell 5 million of the Kindle Fires, that should be really good news for indie authors like myself. It will mean millions more potential readers.

A link to my Kindle ebook:
http://www.amazon.com/Cabin-time-travel-adventure-ebook/dp/B0046LVAV2/ref=sr_1_1?s=digital-text&ie=UTF8&qid=1321622156&sr=1-1
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HUFFPOST SUPER USER
JewishPhysician
fraternity, trust, discourse
07:39 AM on 11/18/2011
You know, I really think that I might consider getting one of these Kindle Fires. I have a Kindle ereader and an Ipad. But I do not have an Iphone and that would be a nice addition. The problem is that I do not feel I wish to spend the 15 or more each month for a data plan and the Kindle Fire would add internet in another room of my house by the wifi as well, I could take it to my favorite places around town where I can use wifi. This might be a very good thing and for $199, this would be a smart move. More internet. No fees like an iphone. I am practically sold.
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12:30 AM on 11/18/2011
You sent back your FATHER'S DAY GIFT!??

You couldn't just suck it up and COPE with that Kindle?? Sheesh....
This user has chosen to opt out of the Badges program
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05:25 PM on 11/18/2011
You wouldn't want your father to be happy with his gift?
You would prefer the frozen smile and "Isn''t that nice."
10:45 PM on 11/17/2011
The kindle fire is overpriced with respect to its capabilities. Additionally, the new Nook color is a more powerful and user friendly device. The Fire is designed to force consumers to buy content from Amazon. I' d prefer to buy from my vendor of choice and not be locked into a dictatorship like Amazon.
Why not check out the ViewSonic 7e at buy.com for $169. It has a camera,hdmi,flash and it let's me buy from whatever vendor I choose and not be locked into Amazon.
The author says he is hooked on Amazon. Why?..? The Internet is supposed to allow the consumer to find the best deal. Amazon is rarely the least expensive site. Smart consumers search. Thefind.com to find the least expensives prices. Amazon offers subpar products and they do not offer the best prices. In fact, they monitor activity for the items they sell and adjust the prices hourly based upon the demand.
I prefer to have freedom of choice and not be ruled by an overpricred vendor such as Amazon
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HUFFPOST COMMUNITY MODERATOR
mairs
11:16 PM on 11/17/2011
What sort of items are you talking about? Anything? The Fire has a regular web browser so if you're talking about buying things from other sources using this tablet, you can. You can also load a variety of content from other sources onto the tablet, and upload data from sources other than Amazon to cloud storage.
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mainstreetAmerica
May the Fetus you save be Gay.
07:37 PM on 11/17/2011
I used to by from Amazon until Amazon moved into Tennessee. I will no longer buy from Amazon.
12:44 PM on 11/18/2011
Because they have capital punishment there?
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HUFFPOST SUPER USER
PizzaGuy1
Konnichiwa. Hajimemashite. Karasu desu.
03:31 PM on 11/18/2011
Geez, I didn't know amazon had capital punishment......
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John Crane
07:20 PM on 11/17/2011
I'm a buy Amazon Customer. We have at least two shipments to our home a week, but they are real books -- rare finds, out of print editions. I have no use for a Kindle, a Nook, or an iPad. I downloaded a free Kindle app for my XOOM. Used it for 5 minutes and never looked at it again. It's useless.
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HUFFPOST SUPER USER
johnb123
All I ask..just be reasonable....do things my way
07:05 PM on 11/17/2011
I've though about it, but I don't like having a company in complete control of my books. With the Kindle and other devices, you really don't own the books, they can be deleted by the company at anytime. If copy rights change, there go your books. This has happen in the past.
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HUFFPOST SUPER USER
Mindy Czech
Cindy's wife for life.
05:27 PM on 11/17/2011
If you have an ipad, you can get kindle on it. Thus, no need for a Fire. I adore my ipad.
04:38 PM on 11/17/2011
You got a Kindle for Father's Day and told your family it wasn't good enough? Wow. I'm sure they'll love filling your stocking with coal this holiday season!
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John Crane
07:21 PM on 11/17/2011
Yeah, who do you think you are? Steve Jobs?
04:02 PM on 11/17/2011
How can you even compare the Fire to the iPad? It isn't the same thing. Fire is primarily for reading books with the added bonus that now you can watch videos. And like someone else said just like with Kindle the instructions are pre loaded onto the device and not all that difficult to access.....
02:26 PM on 11/17/2011
Sounds like you should have been more grateful for your Father's Day present rather than insulting your wife and daughter's gift choice.
10:46 AM on 11/18/2011
Assuming the wife and daughter weren't fully on board with an Amazon Fire color tablet media streamer becoming available for THEIR use also.