SunChips Bags Are Too Noisy: Yet Another Reason We Suck

We live in a world filled with unwanted noise. But apparently the people at SunChips have taken the sound of snacking to an unacceptable decibel level with their 100 percent biodegradable bags. Customer complaints have halted the production of the eco-friendly packaging.

The package is too loud and crinkly, people say. More so than the original non-biodegradable bag apparently.

Where are we eating these things? Church? The library? Forget the bag. Eating chips is an inherently noisy act. I have to turn the volume up on the TV just from chewing on a SunChip.

I'd like to have a word with the people who noticed the extra noise emitted from their unwieldy hands reaching into a potato chip bag.

I can picture it:

A man reclining on his La-Z-Boy calls out to his wife, "Honey, could you come in here for a moment?"

"Yes dear?"

"Darling, does this bag seem a little bit louder than before?"

"Hmm, let me see," she reaches into the bag for a chip. "Oh dear God Harold!" She stumbles backward, clutching her ears. "You must do something about that savage noise!"

"I think I just will. Bring me a phone book and my saxophone."

With all of the country's problems, not to mention the world's legitimate packaging problems -- my grandma can't even open a bottle of juice without a power tool attachment for chrissake -- this is the one issue that consumers decide take into their own hands? Really people? I have an idea. Put them in a bowl if the bag is bothering you.

How can we possibly reduce our dependence on oil when we can't even get used to a little extra crinkle with our effing SunChips?

 

Comments

[ckmotorka]

07:11 AM on 10/10/2010

Here is my two cents on this topic (too long for this post; it's a blog entry):

http://thebikebox.blogspot.com/2010/10/frito-lay-and-sunchips-back-away-from.html

[Reuben Altman]

02:10 PM on 10/08/2010

I've never purchased Sunchips before. The only reason I did was because of the biodegradable bag.

[Bill Stolte]

11:08 AM on 10/08/2010

Try spreading the word on this to get them to revert back. If they claim it was from people complaining, how about we complain about them switching back and see if they budge! A new Facebook page has been created and you can find it below, just copy and paste it if need be.

http://www.facebook.com/pages/Bring-the-Noise-Keep-the-Sun-Chips-Compostable-Bags/119008524823266

Click LIKE and then on the bottom left, click SHARE and spread the word.

[toomeydan]

09:26 AM on 10/08/2010

C'mon. This PR story is a scam. They weren't responding to pressure from conusmers. My guess is that the cost was an issue or some other embarassing issue rose that they wished to hide from us. This spin is just a convenient cover. I don't know a soul that would ever voice a complaint in that vein. It doesn't pass the smell test.

[dbk31415]

05:58 PM on 10/11/2010

Actually their sales dropped 12% in one year. That constitutes "pressure from consumers" in a big loud voice.

[Danielle Taylor]

02:36 PM on 11/23/2010

11%, and this was reported from a private company, not Pepsi Co, a little fishy don't you think?

[heikemarie]

09:12 AM on 10/08/2010

I'm certain this had more with their horrible advertising campaign in which they lauded the fact that their new bags are unnecessarily noisy. It's more their fault than these shallow, stupid consumers you seem to picture.