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Brayola: The OkCupid Of Bra Shopping

02/29/2012 10:58 am ET | Updated Apr 29, 2012

A new bra shopping site, Brayola, launched yesterday, and the press release bills the online outfit as "the Zappos for bras." After giving it a whirl -- filling out a profile that asked for my cup size, the bras I've bought in the past, what I'm looking for in a bra and receiving recommendations based on my replies -- I was reminded me of another website offering to pair me with my perfect match: OKCupid.

Here's why shopping for love and bras online are eerily similar experiences:

SLIDESHOW: Why Brayola Is The "OkCupid" Of Bra Shopping

Why Brayola Is ‘OkCupid’ Of Bra Shopping

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