Al Gore's film, An Inconvenient Truth will be released today on DVD. Due in large part to the dialogue around the film, global warming is now part of the public discourse. From Us Magazine to "The Colbert Report," everyone knows something about global warming. Great. But what are you actually doing about it?
TreeHugger.com, the largest pure environmental site on the web, and Seventh Generation, Inc., the leading natural home products company, want you to put your money--or at least your time and a video camera--where your mouth is, by inspiring and inciting your peers to take action against global warming.
We call the contest "Convenient Truths" ($25,000 value in prizes!) as an ode to Al and a way of encouraging next steps: we're clear on what the problem is, now it's time for the solutions. Tell the world about the steps you and your peers are taking to stop global warming.
Mr. Gore has called the contest "a great way to spread the word and bring the issue into our daily lives." Convenient Truths, launches today (11/21) and is intended to create an open forum for Americans to motivate others to take action and address this hot (pun intended) topic.
If any additional motivation is needed, TreeHugger.com and Seventh Generation will be dangling sustainable prizes valued at $25,000 in front of your nose like an organic, locally grown carrot. They include: an all-expense paid trip for two to the Alaskan wilderness from Alaska Wildland Adventures, travel gear from Patagonia, a green home makeover from EcoHome Improvement, Seventh Generation home products, E-V Sunny Bicycles from Thera-P-Cushion, Voltaic solar backpacks, a Zipcar membership, and carbon offsets.
Winning entries will be determined by both web viewers and expert judges, including the inimitable Arianna Huffington (see the contest site for details). Winning videos will also broadcast on various outlets, including weather.com's climate change site One Degree, and possibly here! The Top 10 videos will be packaged on a DVD and distributed by Ironweed Films.
The contest sponsors are also offsetting the carbon expended to make all this possible, ensuring that the whole endeavor will be responsibly carbon-neutral.
For more information, visit www.truths.treehugger.com and watch the inaugural video at www.inspiredprotagonist.com/.
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