Don't know the difference between Nashville and Farmville? Think Spore is something you find on the old sponges laying on your sink? Then you may be stumped by what to get the gamers on your list this holiday season. From your kids, to your grandparents to your co-workers and friends,...

I spent a good part of my day Saturday behind a velvet rope, freezing and waiting patiently for the big event. No, I wasn't outside some exclusive New York City club hoping to get in. My big event involved getting my hands on a Grande Nonfat Caramel Macchiato and a...

A few weeks back Walmart quietly added a new product to their website - caskets. That's right, I said caskets -- as in where dead people sleep. I know that all things vampire are the hottest thing these days (Twilight, True Blood) but with Walmart now involved I...

Wall Street ethics are alive and well on Facebook. In early October I wrote a post on social games and examined the hype vs the reality. One of the realities I mentioned was that roughly 1/3 of these companies revenues come from offers, many of which...

This Tuesday banner ads turned 15 and Advertising Age did a nice write-up of the first campaigns. Birthdays are always a good time to reflect on what's changed and there's no doubt that banners have changed a lot in their 15 years. The majority of...

About a month ago Pepsi launched a free iPhone app for their Amp energy drink that's getting Red Bull-sized buzz for all the wrong reasons. "Amp Up Before You Score" arms its users with helpful tips (pickup lines and motel locations) to score with (or get slapped by) 24 different...

Last week I wrote about Google's new Sidewiki and the threat it poses to digital marketers everywhere. After lots of lively discussion about the Sidewiki's merits, misconceptions and might, I thought I'd follow up with some tricks for management. Yes, you can tame your Sidewiki. And while you may never...

Google made an update to their beloved Toolbar two weeks ago that should scare the bejeesus out of digital marketers everywhere -- the Sidewiki. In short, the Sidewiki allows opted-in Google Toolbar users to comment on and read other's comments on any website that they visit. That's right, anyone can...

I attended the NY Games Conference on Wednesday and like all conferences I've attended of late there was one thing on everyone's minds and lips - the phenomenon of social games. By the way, the term "social games" is the politically correct way of defining this so we don't have...

Getting around New York this week is about as easy as winning the Powerball. Outside of the usual tourist mayhem we have the United Nations General Assembly in session, the Clinton Global Initiative in town and Advertising Week. Together they make a perfect storm of traffic hell and the reason...

Yes, I'm one of the millions of eager suckers dying to make Dan Brown even more of a millionaire. I can't wait to get my hands on his latest book, "The Lost Symbol," released yesterday. As an amateur art historian, conspiracy theorist and wanna-be-treasure-hunter I loved sinking my teeth into...

Take Two Interactive, publisher of the hugely popular (and controversial) Grand Theft Auto Series, finally settled their "Hot coffee" dispute with shareholders this week to the tune of $20 million. The controversy started when a hacker released a mod forGTA: San Andreas in 2005 allowing players to have simulated (and...

In 2009 "Follow me on Twitter" has become as ubiquitous as "AOL Keyword..." was in 1999. And while tweeting may work for Ashton Kutcher, I'm still not convinced that all Fortune 500 Companies absolutely need a full blown Twitter strategy. I mean, does any consumer really care what their life...

On September 9, The Beatles: Rock Band will be released, likely followed soon after by a resurgence of mood rings, terrible haircuts and children running in horror as they watch their parents and grandparents commandeer their game consoles.

So why on earth would...

I lose two of the main men in my life to football this week. No the season hasn't started early this year. I'm talking about the two biggest things to happen to football, since, well, football - fantasy and Madden 2010 -- and my husband and brother respectively. With virtual...

As the president of a casual games company I get asked approximately 5,683 times a day why my company isn't developing iPhone games yet. And while we are in fact plugging away on an iPhone version of our popular title Spliterature, I thought I'd open up about why iPhone...

This week marks the 10-year anniversary of the release of the Blair Witch Project, the ground-breaking, nausea-inducing, most successful indie film of all time. Blair is widely considered the first film to use the Internet to drive its marketing campaign -- something I'm lucky to have firsthand knowledge of. In...

Before I get going with my first blog I'd like to thank the team at Huffington Post for inviting me to be a regular blogger on HuffingtonPost.com, and you for taking the time to read my thoughts on casual games, advergames and digital marketing.

A few days ago, ComScore announced...