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Jessica Sprinkel
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Jessica Sprinkel is the Director of Marketing Programs at Logi Analytics, an analytics software startup outside Washington, DC. Jessica has an MBA from the University of Chicago Booth School of Business and a BA in Economics from Wake Forest University. She lives in Old Town Alexandria with her husband and writes a lot about marketing on her blog, Marketing Sponge.

Entries by Jessica Sprinkel

How to Foster a Data-driven Corporate Culture

(0) Comments | Posted September 16, 2013 | 5:57 PM

Recently, The Washington Post published an article about how Google's HR team uses data to optimize their selection of office snacks. And yesterday I found an article about the personas that matter most to business analytics. Not surprisingly, it's not IT, or even the power analyst....

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