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Jill Robinson
Born in the UK, Animals Asia founder and CEO Jill Robinson arrived in Hong Kong in 1985 and spent 12 years working in Asia as a consultant for the International Fund for Animal Welfare.

Repeatedly faced with scenes of widespread animal cruelty, Jill founded “Dr Dog” in Hong Kong in 1991 – the first animal-therapy program in Asia.

In 1993, a visit to a bear farm in southern China changed Jill’s life. Exposing the plight of endangered Asiatic black bears (also known as moon bears) cruelly farmed and milked for their bile, and learned how easily herbs and synthetics could replace bear bile, Jill embarked on a journey to end the practice of bear farming once and for all.

In 1998, she founded Animals Asia, an organization that is devoted to ending the barbaric practice of bear bile farming and improving the welfare of animals in China and Vietnam by promoting compassion and respect for all animals, and working to bring about long-term change.

Animals Asia began as a small group working out of Jill’s front room. She has built the organization into a respected international NGO with over 300 staff, an annual turnover of more than $9 million, award-winning bear sanctuaries in China and Vietnam, headquarters in Hong Kong, and offices in Australia, China, Germany, Italy, the UK, US and Vietnam.

Entries by Jill Robinson

Animal Welfare Debate Is Alive and Well in Vietnam

(9) Comments | Posted May 4, 2015 | 6:13 PM

Coverage in the Vietnamese media makes one thing abundantly clear -- the general public in Vietnam is more engaged in animal welfare than ever before.

Many years ago when Animals Asia first began working here, there were few people willing to champion animal rights. Now it's difficult for...

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Let Us Take These Unwanted, Unfed, and Unloved Bears and Give Them a Beautiful Life

(2) Comments | Posted February 19, 2015 | 2:22 PM

Since 1993, the images of suffering brown eyes have haunted those of us in Animals Asia who have made investigations of over one hundred bear bile farms across Asia. Despite ongoing reassurances from farmers that methods of bile extraction are "humane" we have seen not one bear to...

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Bears Rescued From Bile Farms: Why Not Just Release Them?

(3) Comments | Posted October 1, 2014 | 12:26 PM

Animals Asia has rescued 535 bears from farms in China and Vietnam, where their bile is painfully extracted as a prized ingredient in traditional medicine.

When people visit or hear about these rescued bears living at our sanctuaries they sometimes ask - "why not release them?"

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Dogs in Asia: Doctors Not Dinner

(0) Comments | Posted September 15, 2014 | 4:44 PM

In a continent where dogs are often regarded as food, a change in attitude is palpable as the science behind the healing powers of canine therapy is being embraced by animal lovers and doctors alike.

"Friends or food..." has long been a slogan of those campaigning against eating dog. It...

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Nanning Diary: Turning a Bear Bile Farm Into a Sanctuary, Peace by Piece

(3) Comments | Posted June 12, 2014 | 12:03 PM

Arriving in Nanning, China to begin three days of emergency health checks on bears living on a former bear bile farm, we looked up at the sky, greeted by a beautiful crescent moon. A good sign considering we were on our way to help endangered moon bears, so...

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Vietnamese Bear Bile Farmer Joins Growing Movement as He Turns His Back on Cruel Trade

(1) Comments | Posted April 3, 2014 | 4:09 PM

Just recently we celebrated the rescue of another "bile farmed" bear who had spent 14 years of his life caged and extracted of his bile. Ti Map, (or Chubby Mouse), was the last farmed bear in the province of Binh Thuan in southern Vietnam and was rather remarkably...

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China's Rapidly Growing Animal Welfare Movement

(2) Comments | Posted February 5, 2014 | 1:25 PM

China has been in the news relentlessly this past year in relation to the mass slaughter of elephants and rhinos in Africa and Asia for the country's inexhaustible demand of their tusks and horns. Comments to such stories often expose sweeping statements from people across the globe that all Chinese...

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Not Born to Perform

(2) Comments | Posted November 8, 2013 | 10:05 AM

One of the most tragic scenes imaginable is that of majestic wild animals being abused; terrible scenes of de-toothed and de-clawed tigers and lions being hurt and forced to perform degrading tricks for the so-called entertainment of the public. These big cats are whipped and goaded to pose, opening toothless...

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150 Pharmacies in China Say No to Bear Bile

(2) Comments | Posted August 29, 2013 | 1:19 PM

In August Animals Asia celebrated 15 years of working to end cruelty toward animals in Asia. On the very day of the anniversary, at a ceremony in Chengdu, China, 150 Chinese drugstores announced that they would no longer sell bear bile products. The event was organized by Animals...

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How One Moment With a Bear Inspired My Work to End Bear Bile Farming

(5) Comments | Posted July 3, 2013 | 10:39 AM

It was a beautiful spring day, 20 years ago, when I walked out of the sunshine and into the basement of a bear bile farm in southern China, where 32 moon bears were suffering a living hell.

It was a dark, dirty room, stinking of feces and infection, and...

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Jasper's Story: One Moon Bear's Role as Ambassador for Those Cruelly Farmed for Their Bile

(3) Comments | Posted April 25, 2013 | 3:25 PM

Every bear, whether they live incarcerated on a bile farm or have found freedom at one of Animals Asia's sanctuaries, is special in his or her own way. Bears who are victims of the bile industry may spend their entire lives in tiny cages being painfully farmed for their bile....

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Beginning a New Life: Six Endangered Bears Rescued From Illegal Chinese Farm

(4) Comments | Posted February 21, 2013 | 2:22 PM

In January six endangered moon bears arrived at Animals Asia's peaceful China sanctuary, finally finding freedom after years spent trapped in tiny cages and painfully farmed for their bile on an illegal bear bile farm in Sichuan province. The rescue was a joint effort between Animals Asia and our government...

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