More than a life coach, Jim Fannin is a “change your life” coach. His thought management system EMPOWERS people to SWIFTLY be the best they can be without inconvenience. Period!

Jim Fannin was born poor in the foothills of Appalachia on November 4, 1949 in Ashland, Kentucky. Jim graduated from Paul G. Blazer High School in 1967; received a full tennis scholarship from East Tennessee State University and earned a bachelor degree in marketing and psychology in 1971. He created and personally funded a private research project in 1974 with three PhDs from Ohio State University on maximizing learning in children. This 18-month research project spawned his unique S.C.O.R.E.â Performance System that became the backbone of his personal coaching career.

Jim is an author, accomplished tennis player, raconteur, life strategist and sports and business consultant.
Jim has 35+ years of professional coaching, consulting and public speaking experience. He has coached over 150 professional athletes from eight sports including members of the PGA and LPGA tours, NBA, NFL, NHL, MLS, MLB, US Equestrian Association, World Series of Poker and the Olympics. He has trained tens of thousands of individuals and hundreds of companies from 36 industries in peak performance. He has performed the following:

-400+ parent seminars on “Coaching Your Kids to Greatness”
-250+ student seminars on “Thinking Like a Champion”
-1000+ seminars on “Life in the Zone,” “Business in the Zone,” “Golf in the Zone,” “Baseball in the Zone” and “Sales in the Zone”
-1000+ keynote addresses; performed before audiences of 7000+ on the same program with notable speakers including Tony Robbins, Dr. Phil, Vicente Fox (former President of Mexico), Kenneth Cole, Mark Burnett, Les Brown, Cherie Booth Blair (1st Lady of Great Britain) and Suzanne Somers
-International seminars for Worldview International Foundation on empowering the underprivileged (Sri Lanka, Thailand, Nepal, Ukraine, Japan, Korea, Australia, India)

Jim has addressed major corporations such as Merrill Lynch, General Electric, DonTech, IBM, Apple Computer, Transamerica, Allstate Insurance, New York Life, Harris Bank Group, Northern Trust Bank, Domino’s Pizza, Carnation, Starwood Hotels, Silhouette Optical, Bertram Yacht, Miles Labs, Mercedes, Dominick’s Finer Foods, Toyota, Honda and Chrysler; and non-profits UAW Ford, YEO, YPO, YMCA, Children’s Memorial Hospital, Hugh O’Brien Foundation, Cancer Wellness Centers & Boy’s Clubs of America.

As an accomplished author Jim has penned three books entitled Tennis & Kids: The Family Connection (Doubleday ’79), S.C.O.R.E. for Life: The Secret Formula for Thinking Like A Champion (Harper Collins ’06), The Zoniac Kids: Mr. Z’s Secret Formula (to be published) and Power of the Platform (Two Birds Publishing, Inc ’08). In addition he has produced six audio CDs that include: Life in the Zone , Business in the Zone , Tennis in the Zone , Sports in the Zone, Golf in the Zone & Baseball in the Zone .

Jim has been featured in national magazines such as Men’s Health, Esquire, Celebrated Living-American Airlines, Sports Illustrated, Fortune Small Business; interviewed on ESPN, Fox Sports, PBS, Sirius and CBS radio; featured in the New York Times, Chicago Tribune & Sun-Times, New York Post, Atlanta Journal, Miami Herald, Los Angeles Times, Cleveland Plain Dealer, Washington Post, Dallas Star, New York Daily Herald; and appeared on television shows on NBC, CBS, Fox, ESPN, ABC and PBS. Jim was the only expert featured in MLB “Clutch Performers” on ESPN (10/31/06)

Jim has personally coached:

-Five Major League Baseball MVPs and two MLB batting champions
-24 MLB All-Stars and two MLB home run champions
-Four MLB Cy Young Award winners
-Nine players on the World Series runner-up Cleveland Indians (1997)
-LPGA Major Champion
-1979 World Davis Cup Finalist (Italy)
-French Open Champion & Finalist
-NBA rebound champion (Loy Vaught) and NBA All-Star (Grant Hill)
-Olympic decathlon gold medalist (Dan O’Brien, 1996)
-MLS Cup Champion (DC United 2004) and MLS MVP (Peter Nowak)
-NFL All-Pro (Scott Mitchell)
-#1 professional tennis player from 15 different countries
-Seven world’s top 10 professional tennis players

In addition Jim has coached:

-Doc Rivers (head coach of the NBA World Champion Boston Celtics)
-Peter Fleming to four Wimbledon doubles titles and a top 10 ATP singles ranking
-Ty Tryon (age 16) as the youngest player to qualify for the PGA Tour
-Six professional golfers to their first victory
-Gary Hallberg to PGA Tour Rookie of the Year (1980)
-PGA golfer Luke Donald from world ranking of #183 to a world top 10 ranking in three years
-David Leadbetter (recognized as world’s #1 golf instructor)
-Bridgeview Bank Group from $150M assets to $1.5B assets in five years with record earnings
-Waddell & Reed office (Countryside, IL) to #1 national ranking
-NY Times Best Selling author Tom Greanias
-Miss Fitness USA (Minna Lessig-1997
-Romero Britto (South Beach artist who designed Super -Bowl 2007 half-time show)
-Village of Bridgeview, Illinois
-Norwegian and Irish Tennis Federations
-Actors, authors, screen writers, musicians, opera singers, country singers, artists and politicians.
-Managers and coaches from MLB, NBA, MLS and NFL

Today, Jim divides his time between public speaking, personal coaching (6000 coaching minutes per month via cell phone), corporate consulting (GE, Transamerica), physical fitness and travel. Jim and his wife CeCe reside in Burr Ridge, IL.

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