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Jim Joseph
Marketing is a spectator sport and Jim Joseph is one of the industry’s most engaging, enthralling, and entertaining commentators.

Entrepreneur of the Year, Agency of the Year, Consumer Launch Campaign of the Year, Most Creative Agency, Best Place to Work, Social Media Icon, Hall of Fame – these are the accolades that Jim Joseph has amassed through his long career in marketing. But none are more important than the daily badge he wears with the most pride – Dad.

As the Chief Integrated Marketing Officer and President of the Americas for Cohn & Wolfe, Jim brings over twenty-five years of consumer marketing leadership, bold management prowess, and a fine head of hair to the agency. Jim’s an award-winning author of The Experience Effect series; an adjunct instructor at New York University; and a member of the Board of Directors for the number one branding school in the country, The Brandcenter at VCU.

Following Jim is like following the best that the industry has to offer, because that's what he reports on every day in his blog.

Out and About Dad is Jim’s latest and most personal adventure to date...a new award-winning book that chronicles his unique journey as a father during a very unique time in our cultural evolution.

Talk about a balancing act!

Entries by Jim Joseph

Brands Celebrate All Kinds of Dads

(0) Comments | Posted October 7, 2015 | 3:59 PM

I base much of my graduate class in Integrated Marketing at NYU on a simple but what I think is inspiring mantra ... marketing is a spectator sport. Now of course we are all marketers so of course we would buy into that premise.

But we really can learn a...

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I Feel Guilty

(0) Comments | Posted September 23, 2015 | 12:15 PM

For the past four weeks, I have had this never-ending pit in my stomach that I can't seem to describe. At first I attributed it to the end-of-summer blues, but that should have gone away long ago. And it still feels like...
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Are Those Your Kids?

(0) Comments | Posted September 8, 2015 | 3:14 PM

I'm not the least bit ashamed to admit that I watch The Real Housewives on Bravo TV. All of them. It's one of my few guilty pleasures -- very guilty and somewhat pleasurable. Truth be told, it's just total escape television for me.

To be completely fair, I must also...

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The Most Wonderful Time of the Year

(0) Comments | Posted September 1, 2015 | 5:03 PM

Back-to-School: it's the most wonderful time of the year.

My kids are much older now, but I can vividly remember all the prep work to get ready for a new school year like it was just yesterday. It feels like it was just yesterday.

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Why Is It Still So Hard?

(0) Comments | Posted August 21, 2015 | 9:01 AM

You would think by now I'd be used to it. You'd think it would be no big deal by now. I've been doing the "going to college" thing now for five years straight. Four years with my daughter overlapped by three years with my son.

After years of "back to...

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A Picture Is Worth a Thousand Words

(3) Comments | Posted August 13, 2015 | 11:12 AM

I remember the day I moved into my new office as the new President of an advertising agency in Manhattan. It was without a doubt the most beautiful office I had ever had, and probably will ever have. The views of Manhattan spanned from the Chrysler Building to the Statue...

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Yes, I Love Airline Food

(0) Comments | Posted August 6, 2015 | 12:10 PM


I have done more traveling in the last two weeks than at any other point in my career. New York to Rome to London to Rome to Milan to Madrid to London to New York and then New York to Mexico City to...

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I Am Amazed

(0) Comments | Posted July 29, 2015 | 5:56 PM


The other night I watched a marathon session on Bravo TV featuring Caitlyn Jenner, starting with About Bruce and then flowing right into the premier episode of I Am Cait.

She is Cait, but I am amazed.

Granted, I first had to get...

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Never Turn These Things Down When Traveling

(0) Comments | Posted July 28, 2015 | 5:02 PM

I've been doing a lot of traveling lately, more than I've ever done in my life. I have a new global role at my agency and it keeps me moving from city to city. I love it.

But I don't always love the wear and tear on the body. It's...

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Lift Off -- Whoa!

(0) Comments | Posted July 18, 2015 | 6:41 AM


I've been in Europe for two weeks on business, at the height of tourism in Rome, Milan, Madrid, and London. To say it's been crowded would be the understatement of the season. Along with the heatwave, it's been a challenge.


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Perfect Timing for Unity

(0) Comments | Posted July 13, 2015 | 4:21 AM


I had my own personal perfect storm this past June...something that I can safely say will never be repeated again. But it was literally years in the making, on many levels, and I couldn't have planned it better had I tried.

As most...

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A Paradigm Shift

(0) Comments | Posted July 6, 2015 | 5:50 AM


In reflecting on the events of the past few weeks, I looked up three phases on the internet:

Watershed moment: "a point in time that marks an important, often historical change."

Sea change: "any major transformation or alteration."

Quantum jump: "a huge, often...

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Pride = Equality... Again, Finally

(0) Comments | Posted June 28, 2015 | 10:15 PM


The headline on The New York Times read, "Equal Dignity." The White House was lit up in rainbow colors. My Facebook feed became a massive celebration of love, friendship, and sheer joy as people of all flavors added rainbow flags to their profile...

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Every Person and Every Brand Can Change the World

(0) Comments | Posted June 24, 2015 | 7:59 AM

In his interview with Diane Sawyer, Bruce Jenner confidently said, "We are going to change the world." Caitlyn Jenner is trying to do just that...not only with lipstick and a splashy photo shoot but by talking to people who are going through what she went through. I understand...

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The Ages and Stages of Fatherhood

(0) Comments | Posted June 22, 2015 | 5:13 AM


This past weekend I went to a Father's Day Brunch in New York City, hosted by The Handsome Father to celebrate Father's Day weekend.

If you are not familiar with The Handsome Father, it's an amazing non-profit organization committed to supporting,...

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Feeling Pride, Times Two

(3) Comments | Posted June 14, 2015 | 11:41 PM


June is Pride Month and I have to say that I'm feeling a lot of pride myself this year. Seeing all the Pride flags up and down the streets of NY and LA (and other cities) just fill me with happiness.

Not just...

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College Reunion -- Going Home

(0) Comments | Posted June 12, 2015 | 3:02 PM


The sign over the entrance of the dorm said "Welcome Home." As I glanced up at the window that used to be my dorm room, I couldn't help but think, "Welcome home indeed." I was on campus at Cornell University for my 30th...

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Modern Parenting Styles

(0) Comments | Posted June 2, 2015 | 4:31 PM

Everyone talks about the rise of the modern family... the diverse mix of shapes, sizes, and flavors that make up our family from single to mixed-race to same-sex and everything in between.

We've got that topic covered, thankfully, and it's inspiring to see how we are evolving as a culture....

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18th Place

(0) Comments | Posted May 27, 2015 | 4:18 PM

We've just recently moved into a new home, which means lots of sorting, deleting, packing, and then unpacking of our years of accumulations.

Now that we are in an empty nest, we've downsized our home and changed geographies to meet our new lifestyle. It's a lot of work and very...

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The Image Generation Graduates

(0) Comments | Posted May 13, 2015 | 10:19 AM

As we turned the corner onto Route 80 East, a symbolic right turn out of Happy Valley, Pennsylvania towards New York City, I became overwhelmed with images from my daughter's graduation weekend from Penn State.

"Well, we'll never be back here," I said to my partner of 16 years.


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