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Jim Kukral

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Explainer Videos Are the New Infographics

Posted: 09/19/2012 3:47 pm

In the fast-paced world we live in nowadays, it's harder than ever to keep a person's attention. As content creators (authors, bloggers, podcasters, small business owners, etc...) we are in a constant battle to try and create new and fresh content that grabs our customer's attention and also makes them seek it out, then share it.

But that's really hard to do, even for the most seasoned content marketer. In recent years, we've seen an explosion of the infographic. An infographic is a web-based factoid image that contains stats and figures and charts and graphs pertaining to any particular topic.

There are infographics on social media. And infographics on crime. And even super-sexy infographics about sex. And thousands more all over the internet.

And they work too. Infographics are usually very interesting, which makes them shareable, which is the holy grail of every content marketer's dreams. Smart marketers and content creators make branded infographics that contain links or calls to actions back to their websites. As those infographics get shared naturally, so does their brand message and the opportunity for viral growth.

But what infographics can't do is entertain, or explain in a way that a video does. Videos have the unique ability to not only visualize a message, but also add entertaining motion effects and sound; creating a much more powerful effect on the message delivered.

The time has come to take the world of infographics to the next level: video. Or as some are calling them, explainer videos. Explainer videos are short, actionable and instructive videos that businesses use to quickly explain what it is they do, and how they can solve their customer's biggest problems.

Here's a sample explainer video of the "10 New 2012 Social Media Stats That Will Make You Say Wow!".

This explainer video, made by FunnerVids.com, is an example of how any business or brand can take their important message and transform it into a video message that is much more engaging and effective, and of course, shareable.

Have you ever had an infographic made for your business? What about a Web video? It's time to stop thinking in one-dimensional text and images and instead start thinking about the power of video put in front of your best potential customers who are waiting for your content.

 
 
 

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