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Jim Monroe
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Jim Monroe, is a veteran TV executive and co-founder and senior vice president of programming at Net2TV, a connected-TV media. For more on Net2TV and its Portico TV service, visit www.net2tv.com.

Entries by Jim Monroe

Clearing the Aereo

(5) Comments | Posted April 23, 2014 | 11:46 AM

There's a reason the entire television industry is watching the Aereo Supreme Court case so closely, and it all comes down to lazy viewers like me.

Hang in there -- I'm going somewhere with this.

The Aereo case opened Tuesday, but my story starts months ago when I last ordered...

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A Cord-Cutter's Lament

(0) Comments | Posted February 25, 2014 | 3:41 PM

As a confirmed cord-cutter, I have four Rokus and subscriptions to Netflix, Hulu Plus and Amazon Prime. I also have an antenna on my roof that does a pretty good job with local channels, but the vast majority of my viewing--probably more than 99%--is on Netflix, Hulu and Amazon.

It's...

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Content Is Bad for Business

(1) Comments | Posted January 3, 2014 | 8:51 PM

At this very second, you're reading content.

Is your TV on? If so, there's content on it. Music in the background? More content. Is it NPR or Pandora? Miley Cyrus or Ludwig van Beethoven? Doesn't matter, it's all content.

The word "content," applied to great creative work, just feels wrong....

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Burgundy, Blockbuster and Broadcast News

(6) Comments | Posted November 25, 2013 | 11:30 AM

Will Ferrell's Ron Burgundy is a perfect, if exaggerated, icon for the early days of local television. The local news formula that exists today was invented by Burgundy's real-life counterparts, and they were larger than life. Network shows pulled gigantic prime time audiences into TV stations. Local newscasts rode those...

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Second Thoughts on Second Screens

(4) Comments | Posted November 4, 2013 | 3:14 PM

There's something about technology and innovation that makes people a little nutty.

Show them a fancy gadget or tease them with what might be the next great social-media app and suddenly intelligent, thoughtful people are willing to believe crazy things. It's like the laws of economics have somehow been suspended....

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What Channel Is ABC?

(0) Comments | Posted September 24, 2013 | 1:33 PM

This is a true story.

In early 2012, my 21-year-old and I decided to watch a show together on ABC. She headed for the living room to turn on the TV, then paused and asked, "What channel is ABC?"

I was stunned.

I've worked in television most of her life....

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