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Jim Yu
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Jim is the founder and CEO of BrightEdge, the leading global enterprise Search, Site and Social Platform. He combines in-depth expertise in developing and marketing large on-demand Big Data software platforms with hands-on experience in advanced SEO and Social Media practices. Prior to founding BrightEdge, Jim was at Salesforce.com where he led a core part of the platform products team that delivered the industry's first cloud computing platform. His experience includes working with many of the world’s leading global brands such as Salesforce, Macy's, Marriott, Microsoft, and VMware and on BrightEdge partnerships with Adobe, Facebook and Twitter. Jim holds an MBA from Stanford and a Master's of Engineering from the University of Virginia.

Entries by Jim Yu

Calling All Travel Companies: Don't Let Consumers Get Away This Holiday Season

(0) Comments | Posted December 15, 2014 | 5:02 PM

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The holiday season is upon us, and with it comes big implications for marketers in the business of travel. According to AAA, last year 94.5 million Americans traveled 50+ miles from home during the year-end holiday season -- and this year...

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The Holidays Are Here: Get Fourth Quarter Content Ready

(0) Comments | Posted October 28, 2014 | 12:31 PM

By now -- thanks to Starbucks' widely favorited Pumpkin Spice Lattes and Christmas decorations already on sale -- the holidays are clearly upon us. As families buy gifts, finalize travel arrangements and plan festivities, one thing is for sure: there's never a better time than the holidays to be a...

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The Power of Conferences: Why Knowledge Sharing at Industry Events is So Crucial

(2) Comments | Posted September 25, 2014 | 5:26 PM

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Here in Silicon Valley, the conference circuit is in full swing. VMworld brought tens of thousands to San Francisco last month and Dreamforce is gearing up for its 12th year in a few short weeks. No matter what industry you work...

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Content Performance Marketing: The Power of Measurement & Optimization

(0) Comments | Posted August 7, 2014 | 2:13 PM

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Photo Credit: flickr.com/photos/cadencrawford

Marketing is undergoing a massive transformation that has been fueled by content, social and mobile technologies. A little less than a year ago, I wrote about the "three pillars" for modern marketing to help marketers navigate these industry...

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Why 'Thinking Like a Freak' Is the Best Way to Change Up Your Marketing Program

(1) Comments | Posted July 17, 2014 | 5:58 PM

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If you haven't heard of Stephen Dubner and Steven Levitt, you might need to spend some time rethinking your... well, thinking. As the co-author of Freakonomics: A Rogue Economist Explores the Hidden Side of Everything and its sequel SuperFreakonomics, co-authors Dubner and Levitt...

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The Mobile Boom Is Here: Deliver the Best Experience, No Matter the Device

(0) Comments | Posted July 2, 2014 | 7:40 PM

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Mobile is commanding more of the organic search market today than ever before. Smartphones account for 23 percent, and combined with tablets' 12 percent share, mobile now equates to fully a third of today's organic search traffic. And in the coming...

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Attention, Sports Fans! The Biggest World Cup Battle Is Facebook vs. Twitter

(0) Comments | Posted June 18, 2014 | 1:56 AM

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In 2010, plugged-in soccer fans flocked to Twitter for real-time coverage and curated marketing around the World Cup in South Africa. Between live-action tweeting, soccer-oriented advertisements and celebrity involvement, Twitter was undoubtedly the go-to platform for all things World Cup. It paid off:...

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What Content Marketers Can Learn From TV

(0) Comments | Posted June 5, 2014 | 9:26 AM

From the '40s to the early '60s, television had what some call a "Golden Age." Audiences across the United States anticipated hour-long drama series from week to week, discussing characters and their dilemmas at the dinner table, in break rooms and anywhere else that people assembled (not to mention all...

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Think Like a Publisher, Act Like a Business

(0) Comments | Posted May 22, 2014 | 11:34 AM

If you were told five years ago that your company needed to get serious about publishing, you probably wouldn't have taken that advice to heart. Today it is the complete opposite. If a strong publishing strategy isn't part of your marketing repertoire then you are missing out on fruitful opportunities...

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Three Essential Questions You Should Be Asking Your CMO

(0) Comments | Posted May 7, 2014 | 4:14 PM

The marketing landscape has changed drastically over the years, and it's only fitting that the role of the CMO at any company has followed suit. CMOs are now pulled in dozens of different directions, between social, content, mobile and digital marketing movements. Additionally, as marketing automation software is becoming more...

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Marketing to the Omni-channel Consumer

(1) Comments | Posted April 24, 2014 | 1:24 PM

Customer expectations have skyrocketed when it comes to the digital experience. Today we live in a multiple-screen world with 90 percent of consumers using more than one device before completing any tasks. Not only are consumers constantly engaging on devices, but they are hopping from mobile to tablet...

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Why Analytics Should Drive Your Content Creation Cycle

(0) Comments | Posted April 10, 2014 | 2:46 PM

The explosion of data over the past two years has shifted the marketing landscape on a seismic level. Marketers now have access to an incredible breadth and depth of data, and these insights have the potential to create transformative business results. However, IBM found that 7...

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Big Data vs. Relevant Data: Intelligence That Matters

(0) Comments | Posted March 26, 2014 | 5:26 PM

Big Data is everywhere. We've seen its value -- quite literally -- in recent acquisitions, such as Oracle buying cloud-based big data platform, BlueKai, and Apple buying social media analytics company, Topsy. IDC estimates that a staggering eight zettabytes of data will exist by 2015 (for context, 1...

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Visual vs. Textual Marketing -- Choosing the Right Social Media Platform for Your Business

(0) Comments | Posted March 13, 2014 | 1:30 PM

Social Platform Fragmentation

As the social ecosystem continues to grow and evolve, marketers must think strategically about how they publish their content across networks and devices. The social media landscape, as highlighted in Terence Kawaja's social lumascape, has become increasingly fragmented. What works for one business does not...

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Give Yourself a Competitive Edge

(0) Comments | Posted February 26, 2014 | 10:43 AM

Staying one step ahead of the competition isn't just an option; it's an imperative. Every industry is open to unpredictable shifts and unexpected advances, which can result in a snowball effect if you're not on top of your game. For example, Blackberry, once the essential phone for working professionals, failed...

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The Secret of Standout Content: A Daring Point of View

(0) Comments | Posted February 13, 2014 | 4:22 PM

As the marketing landscape evolves, content takes center stage and media properties are publishing more contributed posts than ever before. Producing creative and engaging content has become an essential requirement for companies, which poses a formidable challenge: Deliver outstanding content, or fade into the crowd. Just how crowded is it?...

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Go Beyond Advertising and into Storytelling

(0) Comments | Posted January 29, 2014 | 5:21 PM

It's not breaking news that the relationship between marketers and consumers has shifted in favor of consumers. Today, consumers are better informed than ever, and a recent Nielsen study suggests that they prefer to gather information from their peers rather than from marketing materials. As a result, brands...

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Exceptional Customer Engagement: Audience, Purpose and Quality

(0) Comments | Posted January 14, 2014 | 7:04 PM

Thoughtful engagement is the way to consumers' hearts, which makes content an ideal vehicle for cultivating meaningful engagement with customers. According to a Curata study, 87 percent of marketers have indicated that content is a key part of their marketing strategy. While it is old news that content...

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3 Ways to Connect With Your Audience

(1) Comments | Posted November 22, 2013 | 4:20 PM

The digital world has its pros and cons. On one hand, marketers can interact with consumers en masse at any time from any location, with the hope of cultivating brand loyalty and boosting the bottom line. On the other hand, the deluge of information can be overwhelming and downright irritating...

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Why Mobile Is Your Money Maker This Holiday Season

(0) Comments | Posted November 8, 2013 | 4:02 PM

Smartphones are at the top of Santa's wish list this year, but should mobile be a top priority for marketers? A study by Morgan Stanley reveals that 91 percent of U.S. citizens have mobile devices within reach 24/7. People can interact with businesses anywhere, at anytime, which makes...

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