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SPEAK UP WITH JIMMY: Diversity and Social Media for Gap's 'Make Love' Ad Campaign (VIDEO)

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2014-01-03-GapMakeLoveWarisAhluwalia.jpg

Last fall, Gap Inc.'s "Make Love" ad campaign garnered kudos for the diversity of its models but also sparked hate speech vandalism of its street posters -- due to the appearance of South Asian actor Waris Ahluwalia (from the Sikh religion) and depiction of a gay male couple. Luckily, Twitter allowed community members to raise alert about the vandalism and enabled the Gap company to respond quickly.

Watch this segment as I discuss lessons from the campaign and the social media response:

  1. Diversity in pictures can speak a thousand words.
  2. Social media allows community members to draw attention to issues.
  3. Companies can win fans by responding quickly - yet thoughtfully - on social media.

WATCH:

Speak Up With Jimmy, a Web series, is available at JimmyWin.com.