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100% Middleearth, 100% Pure New Zealand

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Tourism New Zealand recently launched a new look for destination New Zealand, with the 100% Middle-earth, 100% Pure New Zealand campaign, invoking the energy of Middle-earth.

With New Zealand's breath taking landscapes starring in The Hobbit trilogy, Tourism New Zealand has created a new TVC to show the world that the cinematic fantasy of Middle-earth, as revealed in the upcoming adventure motion picture The Hobbit: An Unexpected Journey, is the reality to be found in New Zealand.

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