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Jo Piazza
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Jo Piazza is the author of Celebrity Inc: How Famous People Make Money. She began her celebrity career as a gossip columnist and reporter at the New York Daily News. Her work has since appeared in the New York Times, the Wall Street Journal, Glamour, New York magazine, The Daily Beast and Slate. Jo is currently the Senior Editor of Current.com.

Follow her on Twitter at @jopiazza.

Blog Entries by Jo Piazza

Confident Women Can Change the World

(11) Comments | Posted October 22, 2012 | 3:37 PM

Why are we so afraid of real women?

Every day of a woman's life, on the Internet, on television, in magazines and on billboards commuting to work, she sees hundreds, if not thousands, of women who look nothing like her.

These images influence how...

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Divorce Could Boost Tom and Katie's Brands

(159) Comments | Posted July 5, 2012 | 8:47 AM

Since the inevitable split of Dawson's Creek golden girl Katie Holmes and everyone's favorite Top Gun Tom Cruise, there has been the inevitable chatter about how the decoupling will damage the individual star's brands.

It is true that both Tom and Katie benefited from becoming TomKat. For Tom, Katie...

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Bret Michaels Talks Summer Tour, Overcoming Health Issues

(41) Comments | Posted May 23, 2012 | 2:49 PM

Bret Michaels has a really busy summer ahead of him.

The former Poison frontman-turned-reality-star just hit the road for a solo tour -- he was heading to Louisiana when we chatted -- but that's not all. He's reuniting with his old Poison bandmates and longtime Def Leppard hair metal rock...

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La La Anthony Is Dying To Get Judd Apatow's Attention

(7) Comments | Posted May 21, 2012 | 1:29 PM

Judd Apatow may want to watch his back, because La La Anthony is out to get him. The reality star, basketball wife and actress is simply dying to sink her nails into the "Knocked Up" director in the hopes that the pair can collaborate on an upcoming film.

“I am...

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Wilmer Valderrama Talks Comeback, Charity Work

(6) Comments | Posted May 21, 2012 | 12:28 PM

Wilmer Valderrama might still be best known as Fez from “That '70s Show," but that won't always be the case. The actor, 32, is trying to set himself up for a major comeback.

Valderrama, who smartly stayed out of the spotlight for a few years after the end of...

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Val Chmerkovskiy: Oprah Is My Ideal 'DWTS' Partner

(4) Comments | Posted May 15, 2012 | 1:58 PM

Val Chmerkovskiy has had less luck on "Dancing With the Stars" than his big brother Maksim, but the professional dancer thinks that could all change in an upcoming season -- if he has the right partner. The lucky dancer of his dreams? None other than Oprah Winfrey.

...

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Joan Rivers, Melissa Rivers Talk Motherhood, Gay Marriage

(11) Comments | Posted May 10, 2012 | 4:23 PM

Joan Rivers is known for having an outrageous and opinionated persona, and she doesn't hold back when it comes to dishing out advice for single women.

"Have a child! How lucky you are that society is allowing you this joy," she told The Huffington Post. "You think you’re having fun...

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B.o.B. & OAR, 'Champions': Band & Rapper Talk Olympics, Collaboration (VIDEOS)

(1) Comments | Posted May 10, 2012 | 2:59 PM

In a grand collaboration of abbreviations, frat-boy favorite rock band O.A.R. (Of a Revolution) has teamed up with rapper/singer B.o.B. (Bobby Ray Simmons) to create a rock-hip hop hybrid inspiring tune for athletes ahead of the London Olympics.

The two performed their song “Champions,” which has been...

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Lindsay Lohan: 5 Signs The Actress Could Be Headed For A Comeback

(32) Comments | Posted May 8, 2012 | 11:52 AM

A year ago it seemed unlikely that Lindsay Lohan could pull off a comeback, but these days the 25-year-old actress seems to be slowly pulling her life together. With her legal woes behind her -- she finally settled that Betty Ford battery lawsuit -- Lohan is driving down...

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Met Ball 2012 Proceeds: Where Do The Funds Go?

(9) Comments | Posted May 7, 2012 | 4:46 PM

Celebrities and the designers who love them will gather Monday night for the Metropolitan Museum of Art’s 2012 Costume Institute Gala.

More than 700 famous faces are expected to attend the $25,000-a-pop event, meaning that if each guest paid for a ticket, $17.5 million would be raised in...

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Celebrity Magazine Shuffle Could Mean Changes In Coverage

(0) Comments | Posted May 3, 2012 | 5:04 PM

A staff shake-up in the celebrity magazine market could be good news for celebrities hoping for less salacious coverage of their personal lives.

People magazine senior staffer Alexis Chiu is heading for Bauer Publishing’s In Touch magazine to take on the job of executive editor, according to...

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Beyonce's 'Most Beautiful Woman' Title: The Strategy Behind People's Cover

(27) Comments | Posted April 27, 2012 | 1:35 PM

Beyonce has a lot on her plate these days. The singer launched a new fragrance last fall and is about to make her return to the stage over Memorial Day weekend. And, as many people know by now, she recently became a new mom.

...
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Celebrity Divorces: How To Handle A Hollywood Breakup

(0) Comments | Posted April 23, 2012 | 3:23 PM

There’s an art to doing anything in Hollywood, including getting a divorce. The timing has to be just right, the narrative has to be phrased just so and those involved have to agree on the party line.

If someone does it wrong, that person is a jerk. But a...

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Julie Andrews Talks Up National Princess Week, 'Sound Of Music'

(76) Comments | Posted April 18, 2012 | 2:44 PM

Speaking to Julie Andrews in person is exactly like talking to a hybrid of Mary Poppins and Maria von Trapp -- particularly when she tells you in a tempered English accent that the most important thing you can do for yourself is to "let your sparkle out." That advice comes...

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Celebrity Tax Trouble: Stars Who Have Owed Money In Back Taxes

(2) Comments | Posted April 16, 2012 | 11:48 AM

The federal tax deadline is just around the corner and millions of Americans are scurrying to file their returns. Celebrities, of course, must pay taxes too, but some have let previous tax deadlines come and go without paying what they owe. From Lindsay Lohan and Pamela Anderson to Ozzy Osbourne...

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Kim Kardashian, Kanye West: Is Their Relationship All For Show?

(283) Comments | Posted April 10, 2012 | 1:03 PM

They’re hot and heavy, but are they for real? Kim Kardashian and Kanye West’s whirlwind romance went surprisingly public last week, and has some celebrity experts scratching their heads about whether this pairing is the result of true love, or just a calculated publicity stunt timed to help...

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Kardashian Divorce: Kim Kardashian And Kris Humphries' War Of Words

(156) Comments | Posted April 5, 2012 | 2:12 PM

The Kim Kardashian-Kris Humphries nuptials had been expected to be the wedding of the year. Instead the union has turned into the divorce of the century.

The split has led to a he-said, she-said brawl in the court of public opinion as the two personalities battle over who will get...

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'The Carrie Diaries': 'Sex And The City' Actor Willie Garson Talks CW Prequel Pilot

(3) Comments | Posted April 4, 2012 | 5:04 PM

Willie Garson, who played Carrie Bradshaw's loveable friend Stanford Blatch on "Sex and the City," is probably a little sick of being asked about the new prequel extension of the "SATC" franchise, "The Carrie Diaries." After all, he's not in it.

The CW's new pilot is...

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'Jersey Shore' Drama Gets Serious As Snooki's, The Situation's Personal Challenges May Risk Ratings

(69) Comments | Posted March 30, 2012 | 1:43 PM

Nicole "Snooki" Polizzi's pregnancy and Mike "The Situation" Sorrentino's addiction issues could veer MTV's next season of "Jersey Shore" away from party-land and toward the starkly serious. For the first time since the show premiered in 2009, the cast's personal dramas may actually hurt the program.

...
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Americans Have An Unhealthy Obsession With Celebrities

(0) Comments | Posted March 28, 2012 | 12:09 PM

Celebrities consume us more than they ever have before. Never has America been so obsessed with the "celebrity" concept, or with celebrities as personalities. This spike in our collective obsession has reached a point that I believe is entirely unhealthy for the fabric of our society.

First, let's figure out...

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