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Jochen Zeitz
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Jochen Zeitz is Director of Kering and Co-Founder and Co-Chair of The B Team after having been the CEO of the Sport & Lifestyle division and Chief Sustainability Officer of Kering since 2010. Prior to this, Zeitz served 18 years as Chairman and CEO at PUMA. Upon becoming PUMA’s CEO in 1993, Zeitz turned it from an undesired brand nearing bankruptcy into one of the top 3 brands in the sporting good industry. He pioneered a groundbreaking environmental profit and loss account (E P&L) at PUMA that puts a monetary value on the impacts across a businesses supply chain and believes in contributing to a new paradigm of corporate social and environmental sustainability. In 2008, he founded the Zeitz Foundation for Intercultural Ecosphere Safety to support sustainable solutions that balance conservation, community development, culture, and commerce. In October 2012, Zeitz co-founded The B Team with Sir Richard Branson to help transform the future of business. Zeitz has been a member of the Board of Directors of Harley-Davidson since 2007 and has also served as the Chair of Harley-Davidson’s sustainability committee since its inception in 2011. He is also a member of the TEEB (The Economics of Ecosystems and Biodiversity) Advisory Board and a Board member of Wilderness Safaris and Chair of its Sustainability Committee.

Entries by Jochen Zeitz

Why We Should Be Investing in Protected Areas

(1) Comments | Posted November 11, 2014 | 2:20 PM

Whether it is the ecosystem services that support the conditions for life, the natural resources necessary for the creation of products, or the business costs resulting from droughts, floods, reduced air and water quality or climate-related threats, business must be willing to explore investing in nature to protect its bottom...

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Earth Day 2015 Should Focus on Tomorrow's Bottom Line

(2) Comments | Posted April 22, 2014 | 1:11 PM

Happy 44th birthday, Earth Day. This year’s theme, championed by as many as a billion people worldwide, is ‘Green Cities.’ That is timely at a moment when we are becoming an urban species. But underlying the Earth Day agenda is a growing sense that tomorrow’s economies -- and tomorrow’s...

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