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Joe Cross
Joe Cross is an Australian entrepreneur and investor who invests in early stage high potential growth companies. These include investments in the fashion, transportation, private equity finance, derivatives trading, early childhood education, structural steel distribution and health and wellness sectors.

Joe began his business career as a trader on the Sydney Futures Exchange where he worked from the early 1980s until 1998. During this time, Joe founded several companies in the derivatives trading and technology space. From the late 1990s until 2003, Joe managed a diverse portfolio of assets in telecommunications, media, technology and financial services for Queensland Press Ltd, a wholly owned company of News Corp. During 2003, Joe began investing his own capital through his investment vehicle Jaymsea Investments Pty Ltd. A number of these businesses have gone from a start up to a thriving and successful business in a few short years. Today, Jaymsea has a diverse portfolio of active investments with financial and managerial stakes in high potential growth companies. The portfolio includes: Thakoon, a leading US based high end fashion label; Willow, a high end Australian based fashion label; and Citibabes, a club and education centre for families with small children.

Most recently, Joe founded Reboot Your Life, a lifestyle brand that provides information, tools, media and entertainment, consumer products and community support that encourage people to consume more fruits and vegetables in order to improve their health and vitality.

Joe lives in New York and Sydney

Blog Entries by Joe Cross

Health and Vitality -- It's About Community

Posted March 11, 2011 | 18:06:33 (EST)

Every night I set an alarm clock. Some mornings before the alarm goes off, I spring out of bed with an abundance of energy ready to take on the day ahead. Other mornings I just want to roll over, and hit the snooze button. This morning I hit the snooze...

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Fat, Sick And Nearly Dead: How One Man Took Control Of His Eating Habits

Posted November 29, 2010 | 11:57:29 (EST)

Next spring, I will release a documentary film entitled FAT, SICK & NEARLY DEAD. I'd never made a film before -- much less one in which I am the subject. I made it without any previous film experience, not to mention any idea of what I was getting myself into....

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