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Joe Favorito
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Joe Favorito is a Brooklyn, New York native who has over 23 years of strategic communications/marketing, business development and public relations expertise in sports, entertainment, brand building, media training, television, athletic administration and business.

He has managed the day-to-day and long term strategic planning for some of the largest brands in sports and entertainment, including two of the world’s hallmark sports brands (the New York Knickerbockers and Philadelphia 76ers), the world’s largest professional sport for women (the WTA Tour), the world’s largest sports National Governing Body (the United States Tennis Association) and the world’s largest annual sporting event (the US Open). Joe also oversaw the strategic planning, investor relations, communications and digital business development of the International Fight League during its two year run as a Mixed Martial Arts venture and a publicly traded company.

He now runs an independent consulting business with clients that include: TikiVentures, Bloomberg LLC, the International Baseball Federation, Global Options Group, Comic-con, Wizard Entertainment, Fantasy Sports Ventures, Ponturo Management Group, Carnegie Sports Group, Ketchum Sports, the New Meadowlands Stadium Corporation, RotoHog and others.

Additionally, Joe has spoken on the topics of social media, sports communications and marketing at colleges and universities ranging from the Stanford Graduate School of Business, the University of Florida Law School, Princeton University and many others. He serves on the boards of the National Sports Marketing Network, Columbia University (where he is an instructor in Advanced Sports Marketing) and Manhattanville College and maintains a well trafficked blog on the sports marketing and publicity field, “Sports Marketing and PR Roundup,” on the website joefavorito.com. Joe also authored the first-ever text on the sports publicity industry (Sports Publicity published in August 2007 by Reed Elsevier), which is used in over 30 sports management programs in the U

Blog Entries by Joe Favorito

New Jersey Devils and Their Fans Take a Bold Step Forward With "Mission Control"

Posted February 18, 2011 | 11:25:04 (EST)

Just a few years ago, the debate on how this "new and social media" platform could either help or hurt the coverage of sports was all the rage. Leagues and colleges had no idea as to how to effectively use or monitor or even credential bloggers, effectively monitor and maximize...

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Scorecasting: A Good Read, Whether We Need It or Not

Posted February 15, 2011 | 13:25:26 (EST)

We are a superstitious lot, we sports fans. If sitting facing east works on the day the Jets finally beat the Patriots in the playoffs, we better sit that way against the Steelers. Your Trail Blazers come from 20 down to beat the Lakers, better wear the same socks for...

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In the Midst of a Cold Winter, Quiksilver Yells "Surf's Up"

Posted February 4, 2011 | 10:50:38 (EST)

If it is true that timing is everything, then maybe an announcement about surfing coming smack dab in the middle of one of the bleakest January's in New York City history is what the Apple needs.

Yes surfing, and not of the channel variety and not in Coney Island. Actually...

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No Team? No Games? If You Are The Cosmos, So No Problem

Posted January 14, 2011 | 17:57:15 (EST)

It is a very interesting question in today's world where "brand" sometimes takes precedence over the substance behind it. The biggest brand names in an industry are constantly looking to measure up against what they stand for, how to control quality and to make sure that the brand is consistent...

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Sports Needs to Embrace an Anti-Bullying Platform

Posted January 11, 2011 | 11:20:06 (EST)

There is certainly a great deal of good will that is generated from cause marketing, as well as dollars and attention. Even those which seem at first to be a stretch -- the pink of the NFL for October for example -- makes great sense when one realizes the depth...

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NHL Winter Classic Again Heats Up New Year's Day

Posted January 6, 2011 | 13:55:41 (EST)

This past New Year's Day the NHL staged it's latest version of "Can You Top This," with the latest installment of the Bridgestone Winter Classic. Despite the rain in the forecast, this year's game between the Pittsburgh Penguins and Washington Capitals again served as a launching point for the sport,...

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Good Reads of 2010

Posted December 28, 2010 | 19:33:58 (EST)

As we reach the end of 2010, here is a list of books I found interesting, informative and pretty well written in 2010. They are all good reads and reflect books I have actually read. Enjoy the list and happy holidays!

Are We Winning by Will Leitch... great...

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USO & Tostitos Offer Up a Fiesta of Good Will for Those Far From Home

Posted December 16, 2010 | 12:22:39 (EST)

There may have been no more tumultuous year in college athletics than the one we are completing now. Switching conferences, launching networks, dropping sports, Heisman scandals, rising costs, coaching changes and on and on it went. The transient nature of big time college athletics today can really bring questions to...

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Mid-Majors Find Ways to Keep Dancing With Cinderella

Posted December 14, 2010 | 15:15:18 (EST)

Sometime in the next few weeks, the college sports fan will fully turn his focus from football to hoops, with the specter of March Madness growing with the length of the days from the end of December through the beginning of the expanded tournament now brought to us by CBS,...

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"Russian" Back Into Sports Again

Posted December 3, 2010 | 11:52:33 (EST)

Earlier this week, HBO aired the critically acclaimed documentary Miracle (2001), which took us back through all the elements leading up to Team USA's "Miracle On Ice" Gold medal performance in hockey at Lake Placid in 1980. The story lines for that team and those events still transcend time.

As...

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It's Time for the U.S. to Fill the Cup

Posted December 1, 2010 | 12:02:07 (EST)

It has been a bittersweet few years for international sport in the United States. For all the success of a Michael Phelps and an Apollo Ohno, there is the sting of baseball getting booted out of the summer Olympic Games or the disappointment in the rejection of Chicago 2016 or...

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The Blogger Battle in Sports Goes to a New Level...

Posted November 23, 2010 | 17:59:48 (EST)

If you are a mom or interested in politics and have a solid opinion or have a green thumb or are an expert on world politics, then the blog world is for you. If you act professional, give solid opinions and do your homework, then companies, media, and followers may...

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Army's Bowl Trip Bigger Than Just Football. Here's Why

Posted November 18, 2010 | 08:29:18 (EST)

This past week the U.S. Military Academy at West Point posted as football win over Kent State University, which, given the fractious state of the economy on the country's continued involvement in the global war on terrorism, may not seem like a big deal. However, for Army, for some communities...

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Helping Athletes Heal Their P.A.S.T.

Posted November 3, 2010 | 15:00:24 (EST)

The all-access world we live in today gives those in sports and entertainment little room for privacy and can easily extend the "us vs. them" mentality that many in the limelight go through when pushed too far (latest example: Randy Moss). There is an argument that some of the greatest...

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Now Coming to a Ballpark Near You: The Chilean Miners

Posted October 15, 2010 | 13:23:34 (EST)

Perhaps what will be seen as one of the greatest triumphs of the human spirit in the 21st Century will be the survival of the Chilean miners and the amazing work that took place to keep the men alive and then return them to the surface this past week. They...

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UFC Deserves Its Fight in New York Now

Posted October 6, 2010 | 23:14:12 (EST)

Call it what you like -- barbaric, violent, loud, abusive, exploitative. No, we are not talking about Jersey Shore. We are talking about Mixed Martial Arts, or more specifically the UFC experiential version of MMA, which, unlike Snooki and friends, still cannot be held in the State of New York....

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A Cup to Capitalize on College Success...

Posted September 3, 2010 | 18:28:22 (EST)

With the advent of the Bowl Championship Series (BCS), there was hope that for once and for all the debate over who is the best Division I football program could be settled year in and year out. We all know that despite the best intentions and the lack of a...

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Venus vs. The World...Literally

Posted August 25, 2010 | 15:40:07 (EST)

The Williams sisters have built a legendary career carrying an "Us vs. the world" mentality on the tennis court. Their entry and rise not just to the top not just of the tennis world, but to the top of sports marketing and pop culture, was built on a belief instilled...

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The Voice of the Fan Gets Louder, Even at 9 a.m. on a Saturday

Posted August 19, 2010 | 17:46:18 (EST)

There are certain preconceptions that people, especially mainstream media, have about bloggers and those who are heavily engaged in fantasy sports , and well, many of them may be true. They hide behind a computer screen and never face those who they criticize ... they live in their parents basement...

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My Friend Jay Died Monday...

Posted August 10, 2010 | 06:58:39 (EST)

On Monday coming home on the train I got an email from my colleague Rich Sandomir of the New York Times who asked me if I had heard Jay Larkin died. It was so very sad news. Jay was one of the few mentors that I had...I learned more from...

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