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Joe Lupo
Joe Lupo unofficially began his career in fashion selling high-end men’s dress shoes while still in high school. Moving to Chicago to study finance at DePaul University, he began working at a bank where he quickly advanced, becoming vice president at the precocious age of 25. Unable to contain his love for fashion, he would spend his Saturdays on Oak St, renowned for its luxury boutiques, spending countless hours discussing style at Ultimo with friend Jesse Garza.

Leaving the world of banking in 1995 to start Visual Therapy with Garza in New York, Lupo was able to realize a long-held dream of making a business out of his passion for fashion. With his banking background, Lupo pioneered Visual Therapy’s corporate consulting services working with top-tier clients such as Volkswagen, Bentley Motors, J. Mendel and Oxxford Clothes, as well as styling all Visual Therapy’s private male clients. The duo quickly became known in the media as the “style SWAT team”. They appeared regularly on The Oprah Winfrey Show and have been featured in such publications as Elle, Harper’s Bazaar, Vogue, InStyle, and The New York Times.

Joe Lupo co-wrote three books on image and personal style with Jesse Garza: Nothing to Wear? (2006), Life in Color (2008) and Work It (2010). The style experts have partnered with retailers such as Macy’s, Saks Fifth Avenue, Bergdorf Goodman, and Tiffany & Co. to teach women across the country how to build a stylish wardrobe. In spring of 2011, Lupo and Garza took their business to a new level by launching VT Luxe — a highly successful collection of fashion accessories for QVC.
Twitter: @VisualTherapyNY

Entries by Joe Lupo

What Women Want: Beyond Style

(3) Comments | Posted May 2, 2014 | 6:27 AM

Transitioning into spring/summer is always an excellent time to contemplate your wardrobe and overall look. Instead of just looking at fashion from an expert or an on-trend point of view, I decided to take a poll and ask a few women, whose opinions I respect, to find out exactly what...

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Holiday Dressing Tips For Men Only

(2) Comments | Posted December 10, 2013 | 6:23 AM

As the holiday season hits full swing, it's time to pull your look together to hit the soiree circuit. Whether it's an office party, drinks with your college buddies, a family gathering, or the dreaded party down the street at "the Jones's", it's important to put some thought into your...

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To Spring Forward!

(2) Comments | Posted April 23, 2013 | 12:48 PM

It's official, spring is here! It is time to start thinking about putting away the heavy winter duds and breaking into something new, fresh and boldly colorful. Whether or not you are the kind of guy who likes wearing color, get ready because it's the number one trend of the...

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Dressing For A First Date

(139) Comments | Posted January 23, 2013 | 1:42 PM

Call us old fashioned, but the first date is crucial and can set the tone for the potential future of the relationship. Whether it's a blind date, a set-up or you have a history with this person, it's important to acknowledge that the first date could be a start of...

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The Seasoned Gift Giver

(4) Comments | Posted November 14, 2012 | 7:54 AM

At this stage of the game, having gone through season after season of gift giving, why is it that shopping for gifts is still such a daunting task? For the past two decades, since we started Visual Therapy, our clients have turned to us for the best gift ideas for...

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Fall Fashion: Translating Trends to Reality

(18) Comments | Posted September 10, 2012 | 7:46 AM

We believe in touching on the trends each season rather than taking fashion literally. As we line up fall wardrobes for our clients, most of whom are in their 50s, we always figure out a way to infuse the trends while still keeping their looks real and appropriate, meaning wearable...

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All Shapes And Sizes

(0) Comments | Posted July 31, 2012 | 7:52 AM

Men come in all shapes and sizes, and it's not always easy to know what clothing will best compliment our unique body types. Working with male clients for nearly 20 years, I have gained a lot of insight when it comes to finding the right fit and proportion for every...

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TGIF! Dressing Beyond the Office

(19) Comments | Posted April 27, 2012 | 1:38 PM

Friday is here, and the first thing we all think about is getting comfortable and unfortunately, that doesn't always translate to looking great. Working with men for the past two decades, I have found that most men focus their energy on what to wear to work Monday through Friday, and...

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Men's Fashion: Spring Awakening

(5) Comments | Posted March 30, 2012 | 9:36 AM

I don't know about you, but most men don't even think about spring or summer clothing until we need it. We tend to be more reactive than women when it comes to shopping, and think first about what we "need" rather than what we "want" -- never mind the idea...

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Spring Awakening

(0) Comments | Posted March 27, 2012 | 6:20 PM

I don't know about you, but most men don't even think about spring or summer clothing until we need it. We tend to be more reactive than women when it comes to shopping, and think first about what we 'need' rather than what we 'want' -- never mind the idea...

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Define Your Style!

(2) Comments | Posted March 7, 2012 | 2:52 PM

What's your style type? Are you a "classic" or a "chic"? No, we haven't lost our minds or gone zodiac on you. We have been working with women for more than two decades now and have created a language of style that we want to share in hopes that you...

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Post 50 Power Dressing For Work In A Casual Age

(13) Comments | Posted January 11, 2012 | 7:35 AM

Does this jacket make me look smart? Do these shoes make me look powerful? I have always been a firm believer in dressing for the position you wish to have or in this hyper-competitive market, to keep.

Before Jesse Garza and I started Visual Therapy nearly two decades ago,...

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Holiday Fashion: Tips For Post50 Men (PHOTOS)

(10) Comments | Posted December 6, 2011 | 4:11 PM

It is safe to say that we've all experienced the blurry boundary between festive holiday attire and Santa's little helper. It's that time of year filled with laughs and good cheer, yes the holidays are here and so are the parties and social obligations.

This is your opportunity to...

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Are You Stuck In A Time Warp?

(161) Comments | Posted November 10, 2011 | 7:16 AM

The old adage, "if it's not broken, don't fix it" doesn't always ring true, particularly when it comes to the way you dress. We are all creatures of habit and the more we mature, unfortunately, the more challenging it is to evolve beyond our creature comfort zones.

For nearly...

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Men's Fashion In Your 50s

(11) Comments | Posted October 17, 2011 | 9:52 AM

Men turn fifty, look in the mirror and panic. If they haven't stayed on top of health, fitness and style, there comes a day when they ask themselves "what happened?" Too young to be old and too old to be Abercrombie and fifty-something... personal style can become overwhelming!


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