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Joel Gagne
Joel is the owner of Allerton Hill Consulting, a leader in communications & marketing for schools and public entities. Allerton Hill Consulting has a reputation on helping public entities secure positive outcomes from an ever weary public. It is also becoming a leader in social media's impact on public education.

Joel offers a range of experience in politics and has been involved in political campaigns at every level and even abroad for more than 25 years. This includes work on multiple presidential campaigns, the Irish Parliament, mayoral campaigns, and campaigns for the US Senate and governorship. It also includes serving in public office as an elected official.

Joel graduated from Northeastern University in Boston, MA, while he was there he worked as co-op in Capitol Hill and the White House. He also attended Harvard University for graduate studies. He also completed program work from Harvard in conflict resolution and from the University of Chicago in creative writing. Joel has worked throughout the country as part of his political work. Currently he is also a Visiting Scholar at the University of Michigan and has conducted a round table at the University of Dayton.

Entries by Joel Gagne

Public Schools are Getting Aggressive With Their Branding Campaigns

(0) Comments | Posted October 27, 2015 | 8:55 AM

School branding has become a must do in public education. If a school is not powerfully branded it risks confusion as to what it stands for, the support of the community, operational funding and the loss of students. Schools need a powerful brand if they are going to be clear...

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Why School Superintendents Should Act More Like CEOs

(2) Comments | Posted August 28, 2015 | 6:49 PM

The pressure on public schools today is immense. Public Schools are expected to be all things to all people. Provide top scores on testing, be accountable for every penny of tax dollars being spent and solve all the social problems our society faces. This pressure has meant the job of...

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Student Retention: What Public Schools Need to Do to Market Themselves

(0) Comments | Posted November 14, 2014 | 5:34 PM

Public schools face a lot of challenges and many of them have been plaguing public schools since the 20th Century. However, the newest challenge to public district school is unique to the 21st Century: student retention. In the 20th Century, competition for public districts schools was limited to wealthy private...

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The Next Challenge for Public Schools: The Skills to Market Themselves to Attract Students

(0) Comments | Posted June 13, 2014 | 7:07 PM

For years public schools have evolved in how they deliver their services to children and recalibrate those services due to changing expectations from governmental guidelines at the state and federal level. Now districts have a new challenge: how to market themselves to attract students to attend their schools.

While schools...

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One Ohio School Superintendent's Effort to Extend His Reach to His Community Through Twitter

(0) Comments | Posted April 23, 2014 | 4:00 PM

As a school superintendent effective, accurate and engaging communication is essential. We must reach our constituents -- parents, students, teachers, community members, grandparents -- where they are and when they want information. There is no single way to effectively "reach" everyone; we must be active, nimble and persistent.


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What To Do When Politics and Schools Mix

(1) Comments | Posted October 14, 2013 | 2:31 PM

Schools don't want to be political but sometimes find themselves in that area. The fact is, at last count, more than 20 states now require some form of public action -- ie: ballot issue approval by voters -- to fund schools.

Usually these actions take the form of voted property...

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New Technology Helps Schools to Communicate With Their Community

(1) Comments | Posted September 13, 2013 | 9:54 AM

As technology changes how we work and live, school districts find themselves in the position of choosing what, if any, new technology will a. help their students learn more easily and b. help them communicate more effectively with their public. It is very difficult now to find a school district...

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Schools Need to Communicate Over the Summer

(0) Comments | Posted July 31, 2013 | 9:34 AM

School's out and the students and are gone, so what does a school do to communicate? While it is normal for communications to "slow down" over the summer, there are still some fundamental things schools should be doing. Here are some thoughts about what schools should be doing during the...

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Public Schools Must Embrace Social Media

(6) Comments | Posted July 19, 2013 | 6:23 PM

The disrupted digital status quo introduces compelling new opportunities for schools. Central to the ongoing digital revolution of the past two decades is a clear lesson. Those willing to embrace an evolving digital landscape thrive; entities that refuse to engage collect dust. The need for schools and school districts to...

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