Joel Makower

Joel Makower

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For nearly 20 years, Joel Makower has been a well-respected voice on business, the environment, and the bottom line. As a writer and advisor on corporate sustainability practices, he has helped a wide range of companies align environmental goals with business strategy.


Joel is founder of GreenBiz.com and co-founder of Clean Edge Inc., a research and publishing firm focusing on building markets for clean-energy technologies. He also serves as a senior advisor to GreenOrder, a strategic consulting firm focusing on environmental excellence, energy innovation, and corporate responsibility. From 1991 to 2005, he was editor of The Green Business Letter, an award-winning monthly newsletter on corporate environmental practices.


A former nationally syndicated columnist, Makower is author or co-author of more than a dozen books, including "Beyond the Bottom Line: Putting Social Responsibility to Work for Your Business and the World," about the profit and potential of socially responsible business practices; "The E-Factor: The Bottom-Line Approach to Environmentally Responsible Business," on how companies are responding to environmental challenges in positive and profitable ways, and "The Green Consumer," a best-selling guide to the environmental marketplace.


Makower has been appointed a Batten Fellow at the Darden Graduate School of Business at the University of Virginia, and serves as a board member of a range of sustainability-related nonprofit and for-profit organizations.


The Associated Press has called him “The guru of green business practices.”

Blog Entries by Joel Makower

WITTs, YOYOs, and Why Americans Don't Go Green

Posted October 27, 2006 | 11:59 PM (EST)


The question of how to engage Americans on pressing environmental issues is a perennial one. Arguably, environmental activist groups haven't made much traction. After more than 35 years since the birth of the modern environmental movement, the major green nonprofits cumulatively engage only 3...

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Our Nuclear Summer

Posted August 12, 2006 | 12:15 PM (EST)


For all the arguments made by the opponents of nuclear power -- that it is uneconomical, unsafe, a potential boon to terrorists, poses waste-disposal issues, and all the rest -- nuclear's biggest threat may come from...

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Clean Water and the Tao of Dow

Posted August 1, 2006 | 11:41 AM (EST)


Dow Chemical announced last week that it would develop new technologies and solutions "for creating safer, more sustainable water supplies for communities around the world."

The announcement, part of Dow's 2015 Sustainability Goals, included a pledge to develop technologies focusing on desalination;...

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Who's Reviving the Electric Car?

Posted July 7, 2006 | 02:32 AM (EST)


Who killed the electric car? Who cares? It's history!

What's far more interesting is who's working to bring electric cars to life. Despite the hype and buzz created by the recent debut of a passionate documentary film examining the life and premature death of...

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The 'Most Sustainable Cities': Houston, We Have a Problem

Posted June 5, 2006 | 12:42 PM (EST)


The 2006 rankings of America's "most sustainable cities" were announced last week -- released, with more than a little irony, at a mayors' conference in Las Vegas -- and as usual they fomented a feeding frenzy for local media. Reporters in and...

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Why Aren't Americans 'Very Worried' About the Climate?

Posted May 19, 2006 | 02:22 PM (EST)


It was barely six weeks ago that Time magazine warned us to "Be Worried. Be Very Worried" about climate change. The planet's climate, said the magazine, is "booby-trapped with tipping points and feedback loops, thresholds past which the slow creep of environmental...

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RenewUS: A Climate Movie with a Happy Ending (Really)

Posted April 19, 2006 | 12:09 AM (EST)


If you do nothing else environmental this Earth Day week, watch this movie. It may be the most important four minutes you'll spend.

The assignment was this: You've got four minutes to get millions of busy, information-overloaded citizens concerned about climate change...

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Climate Labeling for Cars: Assessing the Toll of a New Machine

Posted March 24, 2006 | 01:16 AM (EST)


What's the "sticker price" to the climate of that new car you're considering buying? Katherine Probst would like to help you answer that question.

Probst, a senior fellow at Resources for the Future, has proposed a "global warming performance" label that would appear on...

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Clean Energy Trends 2006

Posted March 8, 2006 | 12:29 AM (EST)


My colleagues and I at Clean Edge have just released our fifth annual Clean Energy Trends report, showing the remarkable growth trajectory clean energy has taken -- and will continue to take.

In this year's free, downloadable report, Ron Pernick, Clint Wilder,...

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Next Steps for the Business Community

Posted February 27, 2006 | 09:06 PM (EST)


The Worldwatch Institute has taken on the corporate establishment in the March-April issue of its monthly magazine, Worldwatch. As you'd expect from Worldwatch, it's a clear-eyed view of the greening of companies. But it also points up the relatively myopic perspective that nonprofits typically have of...

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Hybrids and Cleaner Vehicles: No Good Car Goes Unpunished

Posted February 10, 2006 | 01:25 AM (EST)


This week, Wall Street Journal columnist Joseph White opined that "hybrid mania is about over," noting that some consumers apparently are deciding that these energy-efficient vehicles aren't, as it turns out, the greatest things since the horseless carriage. On the same day, over at the New...

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The 100 "Most Sustainable Companies," 2006 Edition

Posted January 29, 2006 | 01:36 PM (EST)


The 2006 Global 100 Most Sustainable Corporations, the second annual such rankings, has just been released at the World Economic Forum conference in Davos, Switzerland. The list was compiled by Corporate Knights and Innovest Strategic Value Advisors.

I was critical...

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Web 2.0 and the New Corporate Watchdogging

Posted January 24, 2006 | 11:47 PM (EST)


The online world has been aflutter of late with talk of "Web 2.0," a suite of tools and technologies that define the next-gen Internet. You likely already know them: Web-based applications (where the software lives online instead of in your computer); online content-sharing communities...

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Green Marketing and the '4/40 Gap'

Posted January 15, 2006 | 03:56 PM (EST)


The notion of "sustainable consumption and production" continues to be one of the more persistent and vexing challenges on the sustainability front. The challenge, of course: how to balance global consumers' seemingly infinite needs, desires, and aspirations with the planet's decidedly finite resources. Aligning...

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The State of Green Business: Good News and Bad

Posted January 3, 2006 | 04:26 AM (EST)


Recently, after 15 years, I ceased publication of my monthly publication, The Green Business Letter. The reason, simply put, had to do with closing one door before opening others -- which I expect to do in 2006.

Following is adapted from the final edition, in which...

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The Dalai Lama and the Rivers of Tibet

Posted December 27, 2005 | 11:38 AM (EST)


Dharamsala, India -- My wife, Randy Rosenberg, is an independent art curator and consultant to museums, companies, and institutions. For the past 18 months, she has been curating a major exhibition titled The Missing Peace: The Dalai Lama Portrait Project.

The exhibition...

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The Sustainability of 'Alternative Gifts'

Posted December 15, 2005 | 12:16 AM (EST)


'Tis the season for giving -- and, for some, avoiding conspicuous consumption.

There's a way you can accomplish both.

I'm always pleased and humbled this time of year to receive the Alternative Gifts International catalog, which is filled with opportunities to...

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Insurance and Climate Change: A Matter of Policy

Posted December 11, 2005 | 07:24 PM (EST)


If government policies won't lead to aggressive action on climate change, maybe the insurance industry will.

It seems to have gone largely unreported in the U.S., but in the past week, two developments have shaken the largely staid world of insurance. On Tuesday, preliminary estimates...

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BP Alternative Energy: It's a Start

Posted November 28, 2005 | 08:50 PM (EST)


At last: we now know what's "Beyond Petroleum."

That moniker, as you well know, has been energy giant BP's tagline since 2002, when the company formerly known as British Petroleum, and then BPAmoco, changed its corporate name to BP plc. The "Beyond Petroleum" tagline has been so successful that I've...

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America's Green Zeitgeist

Posted November 20, 2005 | 01:56 PM (EST)


I've just been given a sneak peek at the findings of the 2005 "Green Gauge Report," and it has implications for anyone seeking to promote sustainability, climate action, green consumerism, clean technologies, or any other worldchanging product, service, or cause.

Since 1990, the Green Gauge has...

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