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Propaganda, Public Diplomacy and the Smith-Mundt Act

Posted: 05/26/2012 3:57 pm

"I am not particularly concerned whether either gunpowder or propaganda have benefited or harmed mankind. I merely emphasize, at this point, that propaganda on an immense scale is here to stay. We Americans must become informed and adept at its use, defensively and offensively, or we may find ourselves as archaic as the belted knight who refused to take gunpowder seriously 500 years ago."

--State Department official George V. Allen, in "Propaganda: A Conscious Weapon of Diplomacy," The Department of State Bulletin, XXI, no. 546 (December 19, 1949), 941-943; cited at, footnote 11

Propaganda is hard to define. When viewed historically, however, it is an instrument of war used by a government against its enemy. Modern propaganda, targeted at mass audiences and using the latest media, was launched during World War I. In 1917, the U.S. government established its first propaganda agency, the Committee on Public Information, abolished in 1919. During the other twentieth-century global conflicts  -- World War II and the Cold War -- the USG propaganda agencies were the Office of War Information (1942-1945) and the United States Information Agency (1953-1999). During the War on Terror, the Pentagon, the White House, and the State Department (Public Diplomacy and Public Affairs) handled propaganda, but no independent executive agency was created to deal with it, perhaps because our extremist Islamic enemy turned out to be not as global and threatening as many felt right after 9/11.

Propaganda is much cheaper than hard military power. It causes far fewer casualties than battlefield conflicts. Hence its benefits for a government at war. But how propaganda modifies hearts and minds in a state's interest is hard to measure. This is its main drawback from a military perspective, where the number of enemy dead is a "precise" way to quantify success.

There are three types of propaganda: white, grey and black, described thus by the propaganda scholar Kenneth Osgood:  


White propaganda is correctly attributed to the sponsor and the source is truthfully identified. (The U.S. government's international broadcast service Voice of America, for example, broadcasts white propaganda.) Gray propaganda, on the other hand, is unattributed to the sponsor and conceals the real source of the propaganda. The objective of gray propaganda is to advance viewpoints that are in the interest of the originator but that would be more acceptable to target audiences than official statements. The reasoning is that avowedly propagandistic materials from a foreign government or identified propaganda agency might convince few, but the same ideas presented by seemingly neutral outlets would be more persuasive. Unattributed publications, such as articles in newspapers written by a disguised source, are staples of gray propaganda. Other tactics involve wide dissemination of ideas put forth by others--by foreign governments, by national and international media outlets, or by private groups, individuals, and institutions. Gray propaganda also includes material assistance provided to groups that put forth views deemed useful to the propagandist. Like its gray cousin, black propaganda also camouflages the sponsor's participation. But while gray propaganda is unattributed, black propaganda is falsely attributed. Black propaganda is subversive and provocative; it is usually designed to appear to have originated from a hostile source, in order to cause that source embarrassment, to damage its prestige, to undermine its credibility, or to get it to take actions that it might not otherwise. Black propaganda is usually prepared by secret agents or an intelligence service because it would be damaging to the originating government if it were discovered. It routinely employs underground newspapers, forged documents, planted gossip or rumors, jokes, slogans, and visual symbols.

Roughly speaking, public diplomacy (defined by the State Department as "engaging, informing, and influencing key international audiences") is white propaganda, with some its programs in educational and cultural exchanges quite non-propagandistic, at least to some.  Psyops (now known as MISO) carries out grey and black propaganda. Strategic communication contains elements of the three types ("colors") of propaganda. Propaganda can be overt or covert, in tone humane or bellicose, depending on circumstances and a government's interest.

Bottom line, however, is that propaganda is an instrument of war used by a government, primarily but not exclusively, against a present or possibly future enemy. It stands to reason, therefore, that, because propaganda is a state weapon directed at an adversary, actual or potential, citizens of a country should not be subjected to the propaganda of their government. If they are, their government is essentially waging war upon them. No wonder that after World War I an anti-propaganda tradition developed in the United States -- a country that prides itself on the right of its citizens to think as they wish.

As part of that anti-propaganda tradition, the Smith-Mundt Act, the 1948 legislation (amended several times) which prohibits the domestic dissemination of some USG-produced propaganda ("information") directed to foreign audiences, is still relevant today. To be sure, the Act could use fine-tuning to deal with the internet age and a globalized world. Americans today can easily find Voice of America news on the Internet. So, some say, forget about  a  60+-year Cold War relic!

Critics of the Act have noted that it was never meant to apply to the Department of Defense, which has its own rules prohibiting domestic psyops.

But this lack of coordinated control over propaganda activities by military and civilian agencies actually underscores a need, without censorship, to reinforce Smith-Mundt's most important point -- that a democratic government should not propagandize its own people, as was the case with totalitarian states like Nazi Germany and the Soviet Union, and as is true of today's mainland China. 

The last thing we need is the USG, using Pentagon psyops, to be in a state of perpetual war
with its citizens in the name of "access to information in an information age." This is the stated aim of bipartisan bill modernizing Smith-Mundt (recently passed by Congress), as mentioned by one of its supporters, Reps. Mac Thornberry, R-Clarendon (Texas).

Rather, an upgraded Smith-Mundt Act, if it in fact should be changed at all (let sleeping dogs lie, some would say) should ensure that Americans, even more than over half-a-century ago, have a government that speaks for, rather than propagandizes, them -- in an age when the new social media, increasingly used by the USG, are making privacy, so important for individual freedom, a greater and greater luxury of the past.

 

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"I am not particularly concerned whether either gunpowder or propaganda have benefited or harmed mankind. I merely emphasize, at this point, that propaganda on an immense scale is here to stay. We Ame...
"I am not particularly concerned whether either gunpowder or propaganda have benefited or harmed mankind. I merely emphasize, at this point, that propaganda on an immense scale is here to stay. We Ame...
 
 
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08:22 AM on 05/29/2012
More important, I think, is to EDUCATE people about propaganda and how it is used instead of just hoping the government doesn't use it.

For example - the classic "Straw Man" argument : A misrepresentation of another persons position so as to easy refute them.

"Senator Jones says that we should not fund the attack submarine program. I disagree entirely. I can't understand why he wants to leave us defenseless like that."

"Free marketeers do not believe in law and rules of any kind"

If you are against the invasion of Iraq, you must not care about freedom.

If you are for the invasion of Iraq, you must not care about human life.

There are many forms of propaganda, so lets keep the ball rolling and post some more examples (and probably better than what I copied over)
02:04 PM on 05/28/2012
"Black propaganda is usually prepared by secret agents or an intelligence service because it would be damaging to the originating government if it were discovered. It routinely employs underground newspapers, forged documents, planted gossip or rumors, jokes, slogans, and visual symbols."

This statement reads like it was lifted directly from the CORPORATE/gop organized crime syndicate's bag of dirty tricks
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HUFFPOST SUPER USER
offred
A biocitizen is 3/5 of a corporate citizen
06:59 AM on 05/28/2012
Naomi Wolfe's "Letters to a Patriot" sthe 10 Steps to Becoming a Fascist State. They're listed in the Wikipedia article on her. I used to list the 10 here during the Bush administration, but it looks like I'm bringing them out again:

1.Invoke a terrifying internal and external enemy
2.Create secret prisons where torture takes place
3.Develop a thug caste or paramilitary force not answerable to citizens
4.Set up an internal surveillance system
5.Harass citizens' groups
6.Engage in arbitrary detention and release
7.Target key individuals
8.Control the press
9.Treat all political dissidents as traitors
10.Suspend the rule of law[24]

Sound familiar, don't they?
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Talab
I tot i taw a putty tat
09:33 AM on 05/28/2012
I cant tell if that list is pointing at US or Israel ... and i suppose that IS the point
HUFFPOST SUPER USER
Magrum Yuff
Veni, vidi, velcro.
10:06 AM on 05/28/2012
Actually, points 2,3,4,5,6,8,9,and 10 are not factual, they are paranoid exaggerations. They neither occurred during the Bush administration nor during the current administration. I think you had better get your meds adjusted. Put away that tinfoil helmet. The black helicopters aren't coming for you today.
10:46 PM on 05/28/2012
his buddy murdoch sent his guy to any competition and told them, as they were being wiretapped too , that i work for a man who wants it all, and he's not used to anyone telling him no.
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budanatr
US Expat in EU
11:30 PM on 05/27/2012
Too late John; the right wing propaganda machine in America has become the best in the history of mankind. They have dumbed down the population and bought up most of the media outlets and now are unrivaled.

The majority of Americans have no idea what propaganda is and that they are being manipulated every day.
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NeoLiberal
Conservatism is obsolete.
09:54 AM on 05/28/2012
Hear hear.
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messy
artist, writer, adventurer
10:29 AM on 05/28/2012
So, are you saying that Saddam, Al Qaeda and the Taliban are the GOOD GUYS?
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Talab
I tot i taw a putty tat
04:39 PM on 05/28/2012
Are you saying government and military use of propagand on us is a good thing ?
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Talab
I tot i taw a putty tat
05:06 PM on 05/28/2012
So are you suggesting that it's a good thing if our Government and military lies to us as long as it's about bad guys ... the ends justify the means .... No WMDS ... no real search for OBL for 10 years but invade the country anyway , and a changing mission well beyond why we went there all good things even when it cost us a trillion dollars (and counting)
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MajorKong
If the pilot's good, see, I mean if he's reeeally
08:49 PM on 05/27/2012
And here I thought 1984 was supposed to be a cautionary tale. Turns out it was a how-to manual.
06:09 PM on 05/27/2012
Just like the people in the movie The Matrix who can tell they are ready to leave the matrix, we can tell we are heavily propagandized by the paradoxes we encounter:
--When 2/3 of america was in favor of invading Iraq, a majority thought Saddam was involved in 9/11, that Saddam had a nuclear program, that Al Qaeda was active in Iraq. All total BS that the US and UK governments KNEW were BS.
--In the 1960s and 1970s, when labor unions were at their zenith, a man could support a stay at home mom and children on the salary of a grocery checker, teacher, factory worker, nurse, etc. Now, most families need two wage earners, with concomittant loss of nurture and guidance for their children.
--In the 60s and 70s, onions were $0.07/lb and apples were $0.11/lb while you could get a meal for $1 at mcdonalds. Now onions are $1.29/lb, apples $1.69/lb, yet you can get 5000 calories of food at taco bell for $2. And yet we are told the poor shouldn't get free health care because their illnesses are due to obesity, which is due to their weak will and stupidity.
--Productivity has tripled over the last 30 years, and yet wages have stayed the same for workers while income and wealth has skyrocketed for the 0.1%, yet we're told it is the wealthy who need tax relief and the poor who need public programs cut.
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Bloggerrogr
Fired Up - Ready To Go!
06:42 PM on 05/28/2012
"mozart";
Fantastic post. Your memory of days gone by is starkly clear, especially the parts about single income families of the 60's and 70's (true about the 50's, also, as the Middle class grew, largely due to the benefits of the GI Bill.
Also, the part about productivity. It was that boost in productivity that enabled the upward redistribution of the national wealth to the 0.1%

F & F

FWIW
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HUFFPOST SUPER USER
Find the Truth
Spencer and Little Girl
07:58 PM on 05/28/2012
Excellent comment!!!

F&F
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Franklin Smith
Will Manage Your Offshore Accounts For Food
05:27 PM on 05/27/2012
"Gray propaganda also includes material assistance provided to groups that put forth views deemed useful to the propagandist."

Welcome to the wonderful world of superPACs and corporations as "people".
04:23 PM on 05/27/2012
ps - nuclear energy is a WMD.
Yet, the State Department response was to send in USAID to help w/ .. yup, psyops.
We have a looooong way to go folks to get transparency and safety for our CITIZENS.
04:21 PM on 05/27/2012
The RWers behind this are doing a corporatocracy ploy to get more ca$h for their overlords. As I call them, Beltway Specials.
Yes, it goes on .. anybody remember the exposure of the WAR leaders being paid on CNN, Fox, etc.? They didn't get so much as a slap on the wrists. And then, of course, there is the lovely Project Mockingbird, still very much in evidence. Anderson Cooper nearly creamed on TV talking about the characteristics of our Navy Seals in "action" and lifestyle. But nary a mention of the SCAM to innoculate Pakistani children w/HEP B virus. (see Glenn Greenwald on THAT matter.) Sometimes the "propoganda" is just leaving out the TRUTH - and that takes time and editorial meeting$.
As to oversight, forgaddaboutit.

This will take it that one step further - we are the frogs in the pot w/the water being turned up. I just await w/baited breath the show that says how great FEMA camps will be for ME.
This is a ploy to set up a new class of overlord's toadies to ca$h in on FEAR and Elitism.

I want to know the names of people contributing to these guys' campaign fund$. Name the names; follow the money - thhat is - PROPOGANDA in reverse. These greed$o$ don't understand "NO!" so I think visiting the offices w/Noise and loud signs is in order. And maybe a couple need to be put on pastebin.
TY, John. Always always highly informative.
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HUFFPOST SUPER USER
Hounds
Republicans are job-creating fact-checkers!
12:42 PM on 05/27/2012
See: Iraq.
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12:01 PM on 05/27/2012
Of course the USG is waging a propaganda war against the U.S. people.
Al Qaeda, WMD in Iraq, Iran*s Nuclear program,and Europe in decline are all lies to manipulate and keep us fearful and compliant.
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DIgnified
Bagger to the leftists, liberal to the right.
01:25 PM on 05/27/2012
I don't think so. I see them as lies intended to justify invading, etc... eg. Nicaragua, Panama.
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PublicCitizen21044
The truth will set you free!
10:32 AM on 05/27/2012
The decline in virtue has preceeded the destruction of every nation in history.
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Cory Gudwin
examine thyself before blaming the system
10:08 AM on 05/27/2012
If you believe all pro-war statements and evidence are propaganda, what happens when war really is called for?
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PublicCitizen21044
The truth will set you free!
10:33 AM on 05/27/2012
That is the problem with crying wolf.
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Cory Gudwin
examine thyself before blaming the system
01:56 PM on 05/27/2012
So the US should make military errors because people have become overly cynical and are in an anti-war mood?
That is why the Islamic Republic wasn't confronted when it was new and still weak in 1979.
Vietnam fatigue. And past overthrow guilt. Poor reasons to make strategic decisions.
We will pay for that now in the form of a war.
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10:00 AM on 05/27/2012
Is there anything thats not propaganda? If I tell the truth to promote myself or defeat my enemies, that is still propaganda even if its true.
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John Brown
05:39 PM on 05/28/2012
A key question (tension?) in the study of propaganda.
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den1953
The National Inquire of Politics the GOP!
09:09 AM on 05/27/2012
One persons propaganda is called as such but some American media calls propaganda news, their propaganda about their viewership is in fact propaganda to hype the numbers, as a matter of fact there propaganda has even bolstered a illegal war for a sitting President. Now we are hearing propaganda that certain owner of that media outlet is innocent of a hacking probe in the UK, which the propaganda spin is to involve those underlings that are working for said owner which is a whole new form of propaganda!