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John Caron
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Entries by John Caron

How Big Data Is Transforming Media Targeting... And What That Actually Means

(0) Comments | Posted October 2, 2012 | 11:19 AM

In preparing for Advertising Week, I've been doing a lot of thinking around a topic that Catalina is focusing on at the show -- how big data is transforming media targeting. What does this actually mean? And why does media targeting need to be transformed?

According...

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