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What If Universities Recruited Entrepreneurs Like They Recruited Athletes?

Posted: 01/27/2012 1:38 pm

Nearly half of American youth between ages 8 and 24 are enthusiastic about starting a business, or have already have started one, according to a Harris poll done for the Ewing Marion Kauffman Foundation in 2010.

What if big schools developed endowments to recruit entrepreneurship students? In the 2006/2007 school year alone, The University of Tennessee spent $2 million to recruit athletes. Certainly, college athletes can generate a lot of excitement - and a lot of money - for their schools. But entrepreneurs can generate so much more, in terms of jobs and wealth for the U.S. economy. New businesses are job creators. The Kauffman Foundation determined that over the last 30 years, all net new job growth came from companies less than five years old. More entrepreneurs also mean more innovative products and processes for U.S. companies, which make them more globally competitive.

So what are we doing to encourage our budding entrepreneurs? Academic entrepreneurship programs are popping up in schools nationwide -- from middle to graduate schools. Legacy entrepreneurship programs like Junior Achievement continue to whet student appetites for entrepreneurship. Business plan competitions, venture capital for student-run businesses and entrepreneurship clubs are popping up on campuses across the country. The Kauffman Foundation said more than 1,906 two- and four-year colleges and universities in the United States offered undergraduate or graduate coursework in entrepreneurship in 2005, up 6.5 times from 253 schools in 1980. The study of entrepreneurship is becoming increasingly sought after, growing to become the second-most popular major for Central Michigan University's College of Business Administration, and interest in entrepreneurship is even breathing new life into MBA programs, according to a report by CarringtonCrisp, the higher education marketing specialist in London.

Maybe students are tired of hearing about their gloomy job prospects and want to create their own jobs. Maybe they're looking for a fast track to technology commercialization (think: Steve Jobs and his iPod). Whatever the reasons, an entrepreneurial education will serve students well in life, no matter what career paths they choose.

For starters, entrepreneurial education prepares students for unstable and fast-changing job markets. "As the economy changes, as career outlooks change, as various industries change, entrepreneurial education can provide a backstop for people who may at some point have to fend for themselves or create some of their own opportunities," said Bob Cohen, CEO of Braintree Business Development Center in Mansfield, Ohio.

Entrepreneurship courses teach valuable life skills, like critical thinking, decision-making and learning from failure. "Don't be afraid of failing," said Brian Boyer, a young entrepreneur and president and co-founder of ManuscriptTracker, a Wooster, Ohio-based startup that sells web-based software to automate the peer review process for academic journals. "Those that are successful apply the lessons they learn from their failures."

Such education also helps students find their unique paths of innovation. "The entrepreneurial path means taking an idea and pushing it through outside of a traditional structure," said Sean Arnold, CEO of CFRC Water & Energy Solutions in Cleveland. "The more you can expose students to that idea of entrepreneurship, the less foreign or risky the idea becomes, and the more it is viewed as another viable path."

So if entrepreneurial education is important to America's economy and global competitiveness, and good for its students, why don't we recruit entrepreneurs for our colleges the way we do athletes?

More than 35,000 college coaches in the United States recruit talent from 24,000 secondary schools nationwide. And nearly $1 billion in financial aid is awarded each year to more than 126,000 student-athletes at Division I and II institutions. What if the more than 6,000 post-secondary institutions in America recruited future entrepreneurs?

Like we do with organized sports, we could engender a love for and understanding of entrepreneurship beyond the front yard lemonade stand at a young age, offering opportunities to students in middle and even elementary school.

"A person who has had entrepreneurial training in high school and college has built a foundation from which they can start a company," said Cliff Reynolds, director of Great Lakes Innovation and Development Enterprise in Elyria, Ohio. "True entrepreneurial experience - actually taking the leap and launching a startup - is always the best teacher. But having some entrepreneurial training early on, where you learn the basics of creating a business plan, running a company, and thinking like an entrepreneur, can be of real value."

While it's unlikely we'll see large crowds cheering on high school entrepreneurship students on a Friday night in the fall anytime soon, we must consider the linkage between entrepreneurial training and support, and the future of opportunities for our youth and for our economy. We could bring philanthropy to the table to offer scholarships and other incentives for entrepreneurial degree-seekers, the way we offer sports scholarships for team participation. The rewards for our investments in potential entrepreneurs would be great: young people who could confidently, creatively and skillfully start new businesses, creating jobs, innovation and wealth for themselves and our economy.

JumpStart Inc. has invested money or other resources in TheraVasc and CFRC Water & Energy Solutions.

 

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Nearly half of American youth between ages 8 and 24 are enthusiastic about starting a business, or have already have started one, according to a Harris poll done for the Ewing Marion Kauffman Foundati...
Nearly half of American youth between ages 8 and 24 are enthusiastic about starting a business, or have already have started one, according to a Harris poll done for the Ewing Marion Kauffman Foundati...
 
 
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Luman Walter
Once arrested for juggling.
12:42 PM on 01/31/2012
Lot's of American business's used to operate like a modern college athletic program. Then we fought a Civil War.
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HUFFPOST SUPER USER
firewired
Compared to what?
05:31 PM on 01/30/2012
Very well stated! Totally agree. Even without cutting athletics budgets, good schools could attract better students IF their focus were to include newer classes with intense participation. I mean, just how many college football teams do we NEED? Especially when the majority lose?
This user has chosen to opt out of the Badges program
10:38 AM on 01/30/2012
Look a bit deepeder and earlier in the education process. The new standards reward memorization and left-brain over analysis and right-brain. While some consider art and music "light weight" subjects with no value, they stimulate the creative portion of the brain. Until we de-emphasize memorization, or at least promote more creativing, entrepreneurship will decline.
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skyshoes
08:40 AM on 01/30/2012
I have been an in multiple businesses since I was eighteen. With this horrible economy it is astounding how many people have innate talents to offer, who are convinced they should either be in a cubicle or mowing a lawn.

From grade school to the highest"educational" institutions in the land, a lunch pail and or a credit card are the oft repeated "lofty" goals. Own your own business and the money that is plucked from your paycheck each week, as an entrepreneur, can be reinvested, expanding our economy. Expansion and growth, contrary to conservative mantras, pays off for everyone. Vehicular, office and travel expenses, a percentage of business meals are not taxed and this helps your individual business expand.To the extreme, that is why Exxon and GE and the like can gross billions of dollars and pay no taxes.

In my twenties, I traveled all over the world making life long friends and business contacts. Not a traveler? Since its first inception the web as been an entrepreneurs delight, you can make money and never leave a chair. Owning your own business can be scary at times and can lead to crushing defeats. It is worth the bruises.

The Corporate culture is tamping the creative and the gutsy moves Americans have been lauded for. Some of the most successful people on earth, Jobs, Wozniak and Gates had to LEAVE school to bring us into the age we are now. Imagine if there was a course in entrepreneurship.
05:25 AM on 01/30/2012
I've been saying this for years. Finally the question hits the national debate. What if schools went after teachers in the same way...
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DouglasCrets
Communications Doer
08:57 PM on 01/29/2012
This is an excellent point.
02:34 PM on 01/29/2012
Hmm...Just what the US needs....more foreigners in this country! (Hopefully, they will be screened to see if they know how to 'Fly a Plane'....or, 'Are Depressed and know how to Drive a Truck!'
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ImmanuelGoldstein
Founder of the "Brotherhood"
11:50 AM on 01/29/2012
Gee, I thought going to college was a waste of time for entrepenuers. I mean all you have to do is be one and your future is set, you will an automatic millionaire, right?
11:01 AM on 01/29/2012
I believe that universities are on the right track! - Rodney Bowling
05:36 AM on 01/29/2012
they jusy buy the university real genius doesnt need a university
09:33 AM on 01/30/2012
I marked your post as Favorite. Respectfully, although you have a point to make the post itself is a graphic example why school is so important.
11:36 AM on 01/30/2012
severe dyslexia with a high bintet score i will never be a jouralnast of course not sure if i have faith in binet score either my twins are 15 points apart the lower alaways has been the better student the world will always have edision gates and jobs the misfits who think out of the box
12:46 PM on 01/28/2012
Its a great idea. The problem right now is that so much of the money at the top, stays at the top in outrageous salaries and benefits to the elite of university staffs. You can't find money for much of anything else these days. Do people really realize how university professors are being paid and benefitted these days? I don't think the country has a clue on this. Things have REALLY changed, since your mom and dad went to university. The sabbaticals alone - for crazy outcomes, are just nuts over the cliff. I know, this is not true at some universities, but the ones I am near, and the professor friends I have, confirm this is true. This university world is not the one of my youth, not even close.
12:24 PM on 01/28/2012
Great dialogue -- thank you for all the contributions. Can entrepreneurship be nurtured? I personally believe it can be and I also think that we not only COULD try by this or other means but we HAVE to try or risk falling behind in this incredibly important area for our economy and for the country's future.

While it's popular to look at this via Google, Facebook and other examples of HUGE wins, unlike professional sports where only an elite few earn the overwhelming majority of the pay and endorsement dollars, in entrepreneurship great wealth has been created from some of the most basic main street companies and others - many or most of whom we never even heard of.

Great ideas and comments -- let's keep the conversation going!
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Robert SF
03:39 PM on 01/28/2012
Yes, entrepreneurship can be nurtured, but would that be a good thing on a large scale?

Increased entrepreneuraship would increase our hyper-competitiveness, driving us faster and faster in this race to the bottom. Sure, the winners would come out much wealthier, but our 1% is already well supplied with millionaires and billionaires. What we need is not great wealth at top but widespread prosperity at the bottom.

One could argue that entrepreneurship brings prosperity by creating businesses that not only hire people but also provide a valuable good or service to society. The problem is that this was true in the past but increasingly less true. The vacuum cleaner and the washing machine were revolutionary, paradigm-changing inventions like Facebook and the cell phone are not. The jobs are also not there anymore because high-tech is not labor intensive.

It's a wonderful thing for a father to groom a son to take over the family business, but all the obsession with entrepreneurship in the past few years has done nothing but lower our living standards while enriching the top.

How about we nurture families? Civic engagement? Things that strengthen society.
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HUFFPOST COMMUNITY MODERATOR
Cynth
[Your ad here.]
10:24 AM on 01/30/2012
Why can't we foster all things that strengthen society, including families, civic engagement, and entrepreneurship? Entrepreneurship helps drive business innovation and growth, and it may be fostered and balanced by a sense of social responsibility.
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Spaceman Eddie
Unfair to the Imbalanced
02:24 PM on 01/29/2012
Athletes are entrepreneurs. Unfortunately, many don't stay in college long enough to figure it out. That's been my speech for 20+ years (I'm a former broadcast and print journalist that owns a staffing business). Stop the hyppocrisy and create a compelling "athletics" major with a business core curriculum. Besides, even the successful non-college grad entrepreneurs that I have met (hundreds, at least) wish that they would have known more about economics (macro and pricing strategy), cash flow management, business planning, and intellectual property rights.

I watch the "Shark Tank" for that reason. A lot of good ideas don't make it to market because of mistakes in the above areas.
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Wayne Caswell
Consumer Advocate & Founder of Modern Health Talk
10:41 AM on 01/28/2012
To generate attention for this great idea, make a competition out of it, like any other sport with a fan base. Have national championships tacking the most number of successful ventures, those with the most money raised, highest revenue and ROI, quickest payback periods, most social impact, etc. Have a playoff system and a way to engage fans - something like science fairs that invite fans to view the business plans and let them make micro-investments to support their favorites. Universities can publicize their standings to recruit other budding entrepreneurs and compete for federal stimulus funds.
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Kache
Citizens, Unite!
04:16 AM on 01/29/2012
The micro-investment, I think would be key. Suppose you either limit initial micro-investment to only students and alumni of that university, or allow students and alumni of that university to invest at a premium. That would create a "vested" fan base, school spirit, and two of the main ingredients of an athletic fan base - bragging rights and envy. But this type of "bragging rights" is the kind a fan can "take to the bank". Done right, this could even attract students whose main interest would be to rub shoulders with the entreprene­urs in hopes of getting in on the ground floor, giving the university the same incentive for attracting entreprene­urs that they have for attracting athletes.
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frank1946
Tell the Truth
09:20 AM on 01/28/2012
They already do this !

Many Schools fund and support Patent Research and fund small protype projects to find
support in and around the VC Community.

And develop Patent Libraries to market this Research and Development. $$$ is available from
the Foundation and Alum who have an interest in such Enterprise.

Many examples, any major State University !
alunsulen
Digging the liberal hatred!
09:12 AM on 01/28/2012
Federal money has made college sports bigger than life. Stop the stupid subsidies and it will settle down.