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John Fox
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B2B Marketing Exec, BD Trailblazer, SMB Advocate, Cubs fan (I’m an optimist)

My latest, cool project is a super-simple, online SEO tool: FreeSEOScorecard.com. Enter any web page url and get an interactive scorecard that lets you fix what's broken while you watch your score go up.

I’m founder of Venture Marketing, a B2B marketing strategy firm in Chicago. We’re the guys you call when you get tired of working with marketers who’ve never carried a bag, had to make quota or have a clue about what really happens in the field when it's just your sales rep and the customer.

We’re fun to work with (seriously, we don’t bite). We get stuff started. Important, profitable, new direction initiatives that drive top-line revenue and can’t be solved by anyone on your current team. We iterate quickly. We get stuff done.

I’m also author of two books: Marketing Playbook—The Definitive Guide to B2B Marketing (endorsed by Seth Godin and Guy Kawasaki) and 99 Questions to Jump Start your Partner Channel Brain (endorsed by Jill Konrath, author of SNAP Selling and Selling to Big Companies).

Entries by John Fox

Turning Everyday Buyers Into Customer Evangelists Through Referral Programs

(0) Comments | Posted December 15, 2014 | 1:04 PM

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My interview with Tony Mariotti (center) and Manish Goyal (right) of Friendbuy

If you want to grow your e-commerce business, you must always be encouraging people to do these three things:

  1. Join your mailing list.
  2. Buy something.
  3. Tell their friends to...
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The White Paper Is Not Dead

(0) Comments | Posted October 25, 2014 | 8:32 PM

TheWhite papers seem to be falling out of favor. Perhaps our preferred screens have become too small and our attention spans too short. Or maybe it's the perception that white papers are only for large, corporations selling complex technologies.

I...

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Is It Time for Me to Sell Blunders.com?

(2) Comments | Posted August 26, 2014 | 12:51 PM

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Remember 1997? It was the height of the dot-com bubble. And everyone was registering domain names with unrealistic hopes and dreams of developing profitable, pure-play internet businesses.

I, too, drank the Kool-Aid and registered blunders.com, and many others. No business plan. No strategy....

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The Essential SEO Playbook, Before and After Google

(0) Comments | Posted June 17, 2014 | 7:29 PM

2014-06-17-seuniverse_trans.pngI've written a number of book reviews, but this is my first review of a free eBook. I'm always skeptical of thinly disguised upsells and hidden affiliate links that often accompany free eBooks. You know what I'm talking about. But this one is none...

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Forget PowerPoint: Improv Is the New (Old) Way to Sell

(0) Comments | Posted April 22, 2014 | 11:36 AM

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Nobody likes being sold, which is a problem living in a culture that barrages us with sales pitches and promotions. We all know the statistics -- the average adult sees something like 3,572 advertisements during a typical day.

...
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Anatomy of a Successful Landing Page

(0) Comments | Posted February 28, 2014 | 7:04 AM

Any web designer will tell you, there's an art to creating landing pages, the specific pages on which somebody lands after clicking an advertisement or other link.

There is a science as well, as Brian Massey, self-proclaimed "Conversion Scientist" will tell you. Brian established Conversion Sciences in 2006...

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Email Deliverability: Design Won't Matter if It Isn't Delivered

(0) Comments | Posted January 27, 2014 | 11:36 AM

The following are excerpts from my interview with email expert, Chris John. You can download the mp3 here of my complete interview with Chris where he talks about deliverability, IP addresses and reputation here.

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...
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Target Breach Is Tip Of Iceberg

(0) Comments | Posted December 23, 2013 | 3:18 PM

computer hack


We've all read about Target's security breach. It was the work of some incredibly sophisticated criminals who hacked into Target's own network.

While the theft of 40 million credit cards makes for sensational news, it's a drop in the bucket considering the millions...

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Sell More By Achieving 'Good Enough'

(0) Comments | Posted August 12, 2013 | 9:17 AM

The following are excerpts from my interview with Perry Marshall. You can enjoy more of my interview (as well as the complete mp3 audio download) where Perry talks about 80/20-Rule topics beyond sales and marketing, including time management, giftedness and living without regret. Read more...
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Research: LinkedIn Now #1 Tool of Top Sales Reps

(4) Comments | Posted March 26, 2013 | 10:45 AM

The following is a summary of my interview with Jill Konrath, co-author of Cracking The LinkedIn Sales Code (March 20, 2013). My complete interview (mp3) with Jill Konrath is available here: Download complete mp3 (36:17)

2013-03-25-CrackingLinkedInSalesCodeEbook_cover.jpgJust when...

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Can Anyone Master Content Marketing?

(6) Comments | Posted December 17, 2012 | 3:44 PM

The following is my third installment from a new book I'm writing (my third) on the important and pivotal role of today's marketing director: The Marketing Director is THE hope of Small Business.

I'm conducting a Content Marketing experiment. Since I have no idea how it will turn out, if...
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Marketing's Top Priority Is Not Lead-Gen

(13) Comments | Posted October 31, 2012 | 10:52 AM

The following is my second installment from a new book I'm writing (my third) on the important and pivotal role of today's marketing director: The Marketing Director is THE hope of Small Business.

Marketing's Top Priority is NOT (top-of-funnel) Lead-Gen

Ask 100 sales people what they want from marketing and...

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The Marketing Director Is THE hope of Small Business

(6) Comments | Posted August 24, 2012 | 3:12 PM

The following is my first installment from a new book I'm writing (my third) on the important and pivotal role of today's Marketing Director: The Marketing Director is THE hope of Small Business

Marketing Directors are the literal connecting point between company and customer, linking message and promise to...

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Demystifying SEO for Your CEO

(2) Comments | Posted August 10, 2012 | 10:48 PM

Google is a dark secret to most small business owners and CEOs, which is pretty easy to understand given all the buzz and jargon like SEO, PPC, AdWords, SERP, CTR, etc.

It may not be all that important for a CEO to know any of this unless you're the...

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SEO: 2 Things You Simply MUST DO First

(15) Comments | Posted August 6, 2012 | 1:56 PM

I got a lot of terrific questions about SEO (search engine optimization) last week in response to my article and infographic, ""SEO Doesn't Matter...To The 1%."

Several people asked me, given all the things they could do with their websites, what I consider to be the most important, high-priority...

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SEO Doesn't Matter...To The 1%

(4) Comments | Posted August 1, 2012 | 10:06 PM

Seems the top 1 percent get special treatment no matter the subject, even when it comes to search engine ranking.

If you happen to be one of the top sites on the Internet, you can ignore the fundamental optimization "rules." You don't have to worry about SEO...

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1 Stat Picks Super Bowl Winner... and Business Success?

(0) Comments | Posted February 6, 2012 | 4:55 PM

Just like the previous 45 games, the winner of this year’s Super Bowl came down to one stat. Turnovers.

According to Stats, LLC, the team that wins the turnover battle wins the game. Not the team to win the coin toss (that’s true only 49 percent of the time), scoring...

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2012: Your Marketing Department's New Look

(0) Comments | Posted December 30, 2011 | 3:31 PM

No doubt, 2011 was the tipping point for the marketing department. Marketing automation, content marketing and analytics entered boardroom conversations. Even at the smallest of companies (for which I consult), marketing directors and channel managers find themselves in the spotlight for the very first time.

So how should the CMO,...

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Is It Fair to Write Proposals (RFPs) for Your Customers?

(0) Comments | Posted November 8, 2011 | 1:38 PM

Early on in my sales career at Intel, a customer asked me to "help" him write a request for proposal (RFP). I say, "help," because he really meant for me to write the entire thing. And this wasn't just any RFP, it was for the very products I was selling.

...
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The Root Cause of All Corporate Performance

(8) Comments | Posted September 5, 2011 | 7:55 PM

Could it really be that simple?

That's the second question I asked Tom FitzGerald, resident expert in corporate transformation. Tom's one of those guys you'd love to hang out with, just for the opportunity to tap into his gray matter over a couple of Guinness Extra Stouts at a local...

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