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John Friedman
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John Friedman is an award-winning communications professional and recognized sustainability expert with more than 20 years of experience as both an external and internal sustainability leader, helping companies, ranging from small companies to leading global enterprises, turn their values into successful business models by integrating their environmental, social, and economic aspirations into their cultures and business practices.

Friedman’s background includes developing and implementing effective and award-winning programs that maximize stakeholder engagement, community relations, organizational development, change management, and strategic philanthropy.

On social media, Friedman is a recognized as a thought leader in CSR, listing among the top voices in CSR by Forbes’ Brandfog. His insights on sustainability issues and strategy have been a regular feature on SustainableBrands since 2008 and have appeared on Ecopreneurist.com, Forbes.com, Vaultcareers, and JustMeans.

Friedman authored the e-publication The New PR which outlines how companies must modify the way they communicate to meet stakeholders' changing expectations through five proven keys for developing programs that replace "spin" with transparency and unlock the full potential of a sustainability program to build reputational capital.

In addition to providing several chapters that have appeared in PR News' "Best Practices in Corporate Social Responsibility and Green PR” and “Employee Communications Guidebook,” Friedman is currently working on a new book “Your Backyard Is My Front Yard,” explaining the concept of "shared fate."

An Albany State (New York) communications graduate, Friedman earned a management certificate as part of the Lafarge/Duke Management Training program at the Fuqua School of Business in 2000.

Friedman is a co-founder and served in a leadership capacity on the board, executive committee and as board chair for the Sustainable Business Network of Washington (SBNOW) from 2003 until 2012. Friedman also heads corporate citizenship communications worldwide for Sodexo.

Organizational affiliations are for transparency purposes only; the opinions expressed are the author’s personal opinions and do not reflect those of any organization.

He can be reached at jtfkrf@aol.com, is @JohnFriedman on Twitter and can be connected on LinkedIn and Facebook.

Blog Entries by John Friedman

Repairing the Rift Between Businesses and the Public

(4) Comments | Posted May 14, 2013 | 2:37 PM

When I wrote and posted my last piece, "When -- And How -- Did Business Become the Enemy" I couldn't know it would be the most engaging piece I had written to date (based on the number of comments, emails, tweets, etc.) I concluded the piece with a...

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When -- and How -- Did Business Become the Enemy?

(54) Comments | Posted April 26, 2013 | 10:52 AM

Business has always had its critics and detractors. The unpopular actions of individual companies, e.g., onerous or unsafe working conditions or low wages, appropriately have elicited criticism for decades, including popular music literature, strikes and marches, and corrective legislation.

However, as bad as conditions are today with the...

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Putting an End to the Climate Change 'Debate'

(23) Comments | Posted April 3, 2013 | 2:18 PM

Everyone -- even the most ardent climate change deniers -- actually knows that air pollution is bad.

I accept that for many the question of rising global temperatures and changing weather patterns remains a question. But rather than continue to debate and discuss whether or not...

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How to Build a Sustainable Economy; Not Another Bubble

(0) Comments | Posted February 25, 2013 | 6:02 PM

I know this may not be popular, but the housing bubble is not an isolated incident, foisted on the unsuspecting public by a group of law-breaking criminals who took down our economy based on their own greed and avarice.

It is, however, the latest example (albeit a massive one)...

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Overcoming Sustainability Challenges Requires Determination

(2) Comments | Posted February 21, 2013 | 3:27 PM

When any company or organization demonstrates its commitment to running its business in a manner that (1) benefits society (2) improves (or at least mitigates negative impacts on) the environment and is able to do so in a way that is (3) profitable, it lives the values of sustainability and,...

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Doing Good -- Badly

(4) Comments | Posted January 22, 2013 | 10:58 AM

With all the dedicated, intelligent and hard working people working to solve the array of social, environmental and economic problems, and with all the progress reported by various organizations and companies, it would be reasonable to conclude that we are having tremendous success advancing sustainability.

And by some measures we...

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A Lesson in Accountability as U.S. Goes Over Fiscal Cliff

(14) Comments | Posted January 1, 2013 | 8:26 AM

These days it seems that the Internet, news stations and talk radio are all in a tizzy over the "shocking" news that the same people who deliberately created the fiscal cliff -- an onerous set of cuts and tax increases designed to be so drastic that it would force action...

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Black Friday's Black Future

(24) Comments | Posted November 30, 2012 | 8:00 AM

The fall/winter holiday season in the United States has been undergoing a transformation for years, from a celebration of distinct and separate events into a several-month-long cacophony of merciless cheer, exuberant decorations and endless bargain shouting. Even the notion of "Black Friday" is a false one--while retailers do earn approximately...

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You Are What You Tweet: How Social Media Define Our Professional Brands

(1) Comments | Posted November 5, 2012 | 6:09 PM

Whether you're a Hollywood starlet offering "advice" on everything from presidential politics to preparing for a natural disaster, an elected representative "flirting" with constituents, or a person sharing your thoughts and ideas, whether you like it or not, people (and employers and voters) increasingly judge you by the...

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Would You Invest in Earth, Inc.?

(0) Comments | Posted September 21, 2012 | 1:09 PM

Years ago, a woman I knew sent me what I thought at the time was a very clever and unconventional document as her statement of her 'net worth.' Rather than list what you might expect - her bank balances or even her physical attributes - she instead named things like...

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Capitalism at the Crossroads

(36) Comments | Posted September 6, 2012 | 12:59 PM

I have never shied away from being a staunch believer in capitalism as an economic system. Not that capitalism is perfect. It is far from it, as evidenced by a myriad of environmental catastrophes, social ills and corrupt behavior. Capitalism also has the inherent flaw of creating 'asset...

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GRI4 Increases Emphasis on Ethics, Emissions, Utility and Compatibility

(1) Comments | Posted August 20, 2012 | 10:33 AM

Latest proposed reporting guidelines are open for public comment through September 25, 2012. Communicators in this space, as well as concerned stakeholders have the opportunity to weigh in now.

The Global Reporting Initiative (GRI) is preparing the latest version of their international sustainability and CSR Reporting Guidelines (G4). The new...

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Compliance Is Not Leadership

(3) Comments | Posted July 31, 2012 | 10:30 AM

At some point every company must make a strategic decision if it is going to run its business by the letter of the law, or aspire to a higher standard.

Whether employee safety, environmental stewardship, labor relations, product quality, community relations -- including taxes paid -- companies have the power...

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Empowered Consumers Can Change The World - But Will They?

(10) Comments | Posted July 24, 2012 | 8:56 AM

Living Our Values: More Expensive? Sometimes. Inconvenient? Maybe. Worth it? The jury is still out.

My online profile offers up what I consider my personal 'mission statement': At the intersection of communications and sustainability, I help companies live their values and tell their authentic stories.

As a staunch believer in...

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Frugality: The Middle Ground Between Austerity and Excess

(3) Comments | Posted July 2, 2012 | 6:30 PM

As the world struggles to regain economic stability, there seems little agreement on what is needed. While most decry unbridled corporate and consumer excesses there seems no agreement whether the solution is imposing austerity measures that seek to reduce deficits by lowering spending or by infusing cash into markets hoping...

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6 Business Benefits of Sustainability

(2) Comments | Posted June 11, 2012 | 5:04 PM

For anyone to seriously accept the premise that 'sustainability' is a business strategy we must be able to define and quantify the business benefits that can be derived from adopting this model. These then become the criteria against which success can be measured, because just as with any other business...

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You Don't -- and Can't -- 'Control' Your Brand

(3) Comments | Posted May 29, 2012 | 4:45 PM

So many companies and organizations consider social media to be a threat to how they control their brand and messaging that they're missing the larger opportunity to use these powerful tools to build their reputation through authenticity and transparency.

They fear losing "control" because they have failed to recognize...

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A Lesson in Ethics From the Olympic Games

(1) Comments | Posted May 18, 2012 | 5:42 PM

We each have our own favorite memories from the Olympic Games -- whether it be Jessie Owens demonstrating the absurdity of Adolf Hitler's racist notions, gymnast Nadia Comaneci's perfect "10"s, Kerri Strugg's valiant vault on a sprained ankle to win gold or Michael Phelps' eight gold medals. This summer the...

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Philanthropy Mindset Hampers Sustainability Efforts

(0) Comments | Posted May 9, 2012 | 6:00 PM

Are we so busy helping others to build their sustainability (environmental, social and economic) pillars that we're neglecting our own personal ones?

It is no secret -- in fact many take pride in knowing -- that altruistic endeavors traditionally pay less. Those working for not-for-profits accept that part of their...

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Do You Really Know What Your Business Does?

(1) Comments | Posted May 1, 2012 | 6:30 PM

Of course you know what your business or organization does. Right? After all, it's what you do every day. But I caution that if you've worked for your current organization for more than a couple of years, you may now suffer from what Chip and Dan Health called 'The Curse...

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