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John Haydon
John is the Founder of Inbound Zombie, a social media strategy firm in Cambridge, MA that helps non-profits get more donors, build community and increase awareness online. John is also author of "Facebook Marketing for Dummies" and conducts educational webinars at

Entries by John Haydon

How to Spruce Up Your Facebook Page in Less Than 15 Minutes

(0) Comments | Posted April 7, 2015 | 11:45 AM

If you're like most nonprofit marketing professionals, you already have way too much on your plate. You just can't spend hours preparing your Facebook presence.

The good news is that you only need a few minutes to get your Facebook page ready for primetime. Just follow these simple steps:


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This Is What Nonprofits Need More Than a Facebook 'Donate' Button

(1) Comments | Posted December 19, 2013 | 7:55 PM

So Facebook announced a new feature allowing Facebook users a frictionless way to donate to their favorite nonprofit. A few nonprofits currently have the feature on their Facebook Pages, and more will start using it as it rolls out to a greater audience.

At first glance, this

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How to Use Facebook Graph and Interests Lists for Content Marketing

(0) Comments | Posted December 3, 2013 | 11:08 PM

One of the biggest challenges nonprofits have is finding content that will resonate with their community.

A little know, but powerful way to curate content is with Facebook Interests lists.

Interest Lists, if you don't know, are lists of pages (or people) that Facebook users can create and access from...

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How to Hack Facebook Graph and Facebook Interests Lists for Content Marketing

(2) Comments | Posted November 1, 2013 | 12:21 PM

One of the biggest challenges nonprofits have is finding content that will resonate with their community.

A little know, but powerful way to curate content is with Facebook Interests lists.

Interest Lists, if you don't know, are lists of pages (or people) that Facebook users can create and access from...

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Why Human Beings and the Internet Suck

(0) Comments | Posted September 13, 2013 | 11:50 AM

Your fanbase -- whether on Facebook, Twitter or your blog -- has decided to connect with you for one reason:

Despite their own personal struggles, they want to be part of something great. 

In other words, they are people. Just like you. With struggles, joys, disappointments, embarrassments,...

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Nine Powerful Ways to Build Your Email List

(1) Comments | Posted January 22, 2013 | 11:25 AM

If you're not building your nonprofit's email list (and increasing open and click-though rates), you are missing out on a huge opportunity to retain and attract donors.

This is because  people prefer to donate via email. A study by Razoo shows that email is the best way to...

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Five Top Reasons Why Marketers Fail on Facebook

(2) Comments | Posted November 19, 2012 | 11:49 AM

It seems that most brands and nonprofits are still trying to get their head around what works on Facebook.

What content works best, what time to publish updates and how to use sponsored stories are consistent themes being discussed among nonprofit marketers.

But yet, these issues are just symptoms of...

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Seven Ways to Get More Results From Email Marketing

(0) Comments | Posted October 17, 2012 | 8:08 PM

Like social media, email marketing is where you nurture constituent relationships. But email is different from social media in a few critical areas:

  1. Privacy and Intimacy - Email is not a public channel like Twitter or Facebook. Opting into your list is an agreement to enter a...

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Six Powerful Ways to Make Your Website More Social

(2) Comments | Posted September 14, 2012 | 4:13 PM

The purpose of your website is to encourage people to take action. Period.

Now the actions might vary -- like joining e-mail lists or donating money -- but regardless what the specifics are, your website's value is the net of action it encourages.

Two critical areas of action on your...

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How To Create User Personas for Your Website

(0) Comments | Posted August 17, 2012 | 2:36 PM

Developing user personas for your website will help you design a website that resonates with visitors, motivates content sharing, and converts more e-mail subscribers, donors and volunteers.

Personas will also help you optimize your website for search because you have a better understanding of the keywords they'll usein...

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Five Ways to Amplify Momentum on Facebook

(1) Comments | Posted July 17, 2012 | 11:33 AM

Most nonprofits don't really have a plan on Facebook. They create a Facebook page and then wonder what to do next.

Before June The Ellie Fund's Facebook page looked nice, but lacked any real growth or engagement. In June however, Facebook was a primary channels that helped the...

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17 Ways to Resuscitate Your Dead Facebook Page

(0) Comments | Posted December 29, 2011 | 11:04 AM

If your Facebook Page no longer has the growth and activity it did when you first launched the Page, you're not alone. Many nonprofits have experienced the similar flatlining due to shifting priorities, turnover, or ineffective strategies.

The good news is that you can start fresh, with a few proven...

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Four Awesome Ways to Create Content With Google Plus

(1) Comments | Posted December 16, 2011 | 10:42 AM

Lately, I've been using Google Plus as a way to find, collect and create content. Here's what I've been doing (I'd love to hear your thoughts).


The search features in Google...

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You Finally Have a Google+ Business Page... Now What?

(7) Comments | Posted November 26, 2011 | 5:40 PM

A few weeks ago, I had the awesome privilege of hanging out with Marc Pitman and Nathan Hand on Google Plus. At one point Nathan put a challenge on the table for the three of us to write a post about Google Plus Pages during the...

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How to Measure Facebook Page Engagement With the New Facebook Insights

(1) Comments | Posted October 28, 2011 | 3:19 PM

Earlier this month, Facebook launched a completely new version of Facebook Page Insights along with several new metrics. Some of the new metrics include:

  • People Talking About This - This is the number of people that engage with your Page and...

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Facebook Changes What "Liking" Pages Means: What Should My Nonprofit Do?

(0) Comments | Posted September 25, 2011 | 1:54 PM

Up until Tuesday the only people that could comment on or like content on a Facebook page were fans of that Page. Now Facebook eliminated that requirement, allowing anyone (fans and nonfans)...

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Six Facebook Laws Your Nonprofit Must Obey to Be Successful

(0) Comments | Posted September 12, 2011 | 11:38 AM

If you've been using Facebook to build a fanbase and market your nonprofit, you've probably noticed consistent ways that Facebook users behave.

You've probably also noticed correlating patterns between your efforts and your results on Facebook. In fact, these patterns are so consistent, it's as if they're driven by a...

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29 Ways to Get More From Your Nonprofit Website's Landing Pages

(2) Comments | Posted August 31, 2011 | 2:56 PM

I've been doing a lot of work/research about improving landing pages on nonprofit websites.

What's a landing page and why should you care?

A landing page is a page on your website where you want visitors to complete a specific transaction, such as donating money or...

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12 Tips for Writing More Blog Posts

(10) Comments | Posted August 11, 2011 | 4:13 PM

I write six to seven posts each week on four different websites, which might seem amazing. But I used to struggle to write just two posts every week (seven is still a struggle, which is a...
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