If you're not building your nonprofit's email list (and increasing open and click-though rates), you are missing out on a huge opportunity to retain and attract donors.

This is because  people prefer to donate via email. A study by Razoo shows that email is the best way to...

It seems that most brands and nonprofits are still trying to get their head around what works on Facebook.

What content works best, what time to publish updates and how to use sponsored stories are consistent themes being discussed among nonprofit marketers.

But yet, these issues are just symptoms of...

Like social media, email marketing is where you nurture constituent relationships. But email is different from social media in a few critical areas:

1. Privacy and Intimacy - Email is not a public channel like Twitter or Facebook. Opting into your list is an agreement to enter a...

The purpose of your website is to encourage people to take action. Period.

Now the actions might vary -- like joining e-mail lists or donating money -- but regardless what the specifics are, your website's value is the net of action it encourages.

Two critical areas of action on your...

Developing user personas for your website will help you design a website that resonates with visitors, motivates content sharing, and converts more e-mail subscribers, donors and volunteers.

Personas will also help you optimize your website for search because you have a better understanding of the keywords they'll usein...

Most nonprofits don't really have a plan on Facebook. They create a Facebook page and then wonder what to do next.

Before June The Ellie Fund's Facebook page looked nice, but lacked any real growth or engagement. In June however, Facebook was a primary channels that helped the...

If your Facebook Page no longer has the growth and activity it did when you first launched the Page, you're not alone. Many nonprofits have experienced the similar flatlining due to shifting priorities, turnover, or ineffective strategies.

The good news is that you can start fresh, with a few proven...

Lately, I've been using Google Plus as a way to find, collect and create content. Here's what I've been doing (I'd love to hear your thoughts).

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The search features in Google...

A few weeks ago, I had the awesome privilege of hanging out with Marc Pitman and Nathan Hand on Google Plus. At one point Nathan put a challenge on the table for the three of us to write a post about Google Plus Pages during the...

Earlier this month, Facebook launched a completely new version of Facebook Page Insights along with several new metrics. Some of the new metrics include:

Up until Tuesday the only people that could comment on or like content on a Facebook page were fans of that Page. Now Facebook eliminated that requirement, allowing anyone (fans and nonfans)...

If you've been using Facebook to build a fanbase and market your nonprofit, you've probably noticed consistent ways that Facebook users behave.

You've probably also noticed correlating patterns between your efforts and your results on Facebook. In fact, these patterns are so consistent, it's as if they're driven by a...

I've been doing a lot of work/research about improving landing pages on nonprofit websites.

What's a landing page and why should you care?