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The Invisible Girl and Why Women Technologists Are Invisible

Posted: 06/16/2012 3:26 pm

Around the time that Telenet, the first publicly available proto-Internet, was launched as a commercial service, I discovered the comic book. This event happened long before I understood what a packet switched network was, why it was an techno-cultural earthquake, and how one day I would end up at the epicenter of it all at the Huffington Post.

At that time in my life the humble comic book was so much more important to me. I was a kid and here were heroes and villains battling for the fate of humanity on a monthly basis. I loved the long winded speech balloons, the images that were more of an anatomy lesson than art, and all the glorious fantasy that was, of course, a psychological proxy for growing up and becoming part of the adult world.

My favorite comic book of the era, which the art historians now call Sliver, was the Fantastic Four. These heroes fought the likes of Dr. Doom and the Mole Man, vaguely communist bad guys, with humor and awesome super powers. Oh boy, did I want a super power like the Thing's strength and armored body, or Mr. Fantastic's ability to stretch and flex like a mighty rubber band, or the Human Torch's power over flame and flying. These guys were my role models and told my yet incomplete self that even ordinary kids like me could become mighty heroes (i.e., fully functioning adults) -- especially if they were brave, worked hard and had an opportunity to be mutated by cosmic rays.

Oh, yeah, there was a fourth person in the Fantastic Four: The Invisible Girl. But her powers were strictly defensive -- invisibility and energy shields -- and she seemed to weaken rather quickly during battle. Plus she got into a lot of mushy romantic stuff with Mr. Fantastic.

Fast forward several decades and I find that while the world has changed drastically, there are still plenty of "invisible girls" around. Even though I don't spend much time with comic books and Telenet has blossomed into the Internet, most women who are into geek culture are somewhat invisible. Even the original Invisible Girl, Susan Storm, has grown up to be one of the most powerful and important members of the Fantastic Four and is now entitled the "Invisible Woman." (Not exactly my idea of an empowering name, but it's progress.)

Why women technologists are so invisible is a mystery to me. Women CEOs have high profile careers as do women in politics, finance, journalism, education, literature and some of the sciences. All these fields are still male-dominated in general, but I can easily name women of prominence in each: By going to the list on Forbes. Even though I've been on the tech scene for 20 years, I can't easily name a famous female CTO, CIO or technology entrepreneur. None of the women on the Forbes list are "technologists," even though many run technology businesses. Somehow women technologists don't get on the right lists. Like the Invisible Girl, women technologist are not getting the best lines in the comic book script.

Last week, while I attended the launch party for Huffington, our beautiful new iPad Magazine, I had the pleasure to meet Anna Maria Chávez, the CEO of the Girl Scouts USA. Chávez is no invisible girl: You can tell from a mile away that she is an accomplished leader on a mission to improve the lives of girls in particular, and improve the world in general. During our conversation, Chávez mentioned that she is looking for a CIO to lead the technology side of the GSUSA. We both recognized this is a great opportunity for a senior technologist to make a huge difference for girls and young women in America. We also discussed how hard it is to find women in technology careers.

While I can't lay the blame entirely on comic books and the Fantastic Four's oddly weak female member, I can say that at exactly the right time in my childhood, I found role models that spoke to me in a language that adults at the time could not penetrate. Kids have a way of knowing when messages have been contrived. The comic books of my day were honest expressions of no other message than: there is a world to save and even a geeky kid like me has the potential to do it. As long that kid is a boy.

Today's kids have more choices of heroes who are strong female protagonists like Buffy and Katniss. Girls and boys can discover on their own that gender has nothing to do with being a hero: A powerful and proactive member of our society.

Luckily we don't have to wait long for the generation raised on Buffy and Katniss to drop their invisibility and take their rightful place as technology leaders. Marc Hedlund, VP Engineering at Etsy, is helping them along! Hedlund and Etsy are working with Hacker School, one of my favorite adhocracies, to provide grants to women who want to join the innovative Hacker School program. This kind of direct encouragement goes a long way in showing that women interested in technology are welcome in the bleeding edge tech world where knowledge of comic books and super heroes is a big part of currency that gets you in the door.

 

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Around the time that Telenet, the first publicly available proto-Internet, was launched as a commercial service, I discovered the comic book. This event happened long before I understood what a packet...
Around the time that Telenet, the first publicly available proto-Internet, was launched as a commercial service, I discovered the comic book. This event happened long before I understood what a packet...
 
 
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07:02 PM on 06/26/2012
The so-called 'gender gap' is in fashion. But it is a made-up problem. The world doesn't need female programmers, any more than it needs female plumbers, construction workers or soldiers.
06:05 PM on 08/08/2012
U right :) Over the past 3 months I spoke to every guy / or company who actively exploiting "poor woman in it" concept. Girls , as u already presume . "poor women in IT" is popular marketing gig being copied from i presume Apple success. During this period only 3 companies out of 13 stood up for what they preach, everyone else needed either money or karma points online.
12:36 PM on 06/21/2012
Maybe there need to be new and better lists? I'm part of a team of volunteers trying to do just that with a focus on positive success stories (starting with Toronto but we hope the endeavor scales to other cities). We launched our site yesterday so this article is very timely. www.womenandtech.com
03:18 PM on 06/18/2012
I had no idea there was a shortage of women in IT either. I have been a programmer since 1983 and all of the teams I have worked with in the last 10 years have been at least 50% women. Now in the 80s it was more of a old boys club, that was a fight to be paid/viewed as an equal in the workplace.

I do find that the more time I spend in this field, the more I want to stay technical and have less to do with management which as illustrated in this article can be more visible.
03:11 PM on 06/18/2012
My family is in IT and my mom is a VP for a large company. One thing that we stumbled upon recently though is a new site called "BLOQSY.com". It allows Women to celebrate their triumphs, accomplishments and special moments. It brings women from all walks of life to get involved and make a difference in the lives of their friends and family. We've been able to help celebrate each other for our accomplishments too, so I thought I'd shine a positive note on this topic.
02:49 PM on 06/18/2012
Like with all arguments about women in IT it all goes back to the fact that far fewer women pursue degrees/careers in Technology than men. So with fewer female employees overall in makes sense that there would be even fewer female IT execs.

If anything, Ive found that companies are more willing to hire a women with less technical experience than a man just for the sake of diversity. I got into IT straight out of school with a degree in Political Science and have learned as Ive gone along and have had a very successful career over the past 5 years.

Also, there are many females in high level management positions in IT, just because they don't have the psuedo-celeb status of a Meg Whitman. A CIO at Bank of America is a woman, and she was a CIO at Lehman Brothers as well.
02:28 PM on 06/18/2012
Wow.....you clearly don't get out much. Walk through the IT departments of most banks and insurance companies and in almost every one...women have an equal place and are equally represented. Granted, within the Web Site business....you will still likely see more ladies on the graphics/design side of development and fewer working as back end Java Developers but even that is changing.

One thing I will say....Men are much more likely to trumpet their achievements on Linkedin and Huffpost but that doesn't mean there were not women on the team!
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10:31 AM on 06/18/2012
"The Invisible Girl and Why Women Technologists Are Invisible?"

They're all reading Twilight and 50 Shades of Grey.
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06:55 AM on 06/18/2012
Been in tech for 15 years, and mostly I've worked with Wonder Women.
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TaiJi2
01:29 PM on 06/18/2012
Exactly. Me too. I don't know where this idea of women missing from technology is coming from.
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02:22 AM on 06/18/2012
Let's ban The Fantastic Four comic - it oppresses women.
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rachydee
If logic prevailed, men would ride side-saddle
11:25 PM on 06/17/2012
If they counted librarians as the "information scientists" on our degree, the number would shoot way up.
02:48 PM on 06/17/2012
The prejudice and sexism in the comments is just plain disheartening. I really thought we had made more progress.
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SmileAndActNice
Utilitarianism, the -ism that works.
11:22 PM on 06/16/2012
There was a company I worked at a few years back who had the most incredibly frustrating woman to work with.

Her background was primarily administration in a Unix system and she'd learned K-Shell scripting.

She'd learned it really, really, really well.

So well, in fact, that she was doing things with KSH-scripts that by all rights SHOULD be done in a real programming language. It is SOOOOOOO much easier to do these things in C, C++, Java ... ANYTHING BUT KSH.

Kshell is a scripting language. It doesn't support object oriented programming, it doesn't support scoping, its is **WHITESPACE SENSITIVE** for heavens sake. As in, the addition of a **space** breaks it.

But she was smart. Incredibly smart. And she managed to weave a functional reporting system entirely out of KSH scripts and text files with SQL in them. She was hard working, she'd burn the midnight oil to make KSH do whatever the bosses asked. So they went to her for help all the time.

She generated mountians of eye searing KSH that WORKED so we couldn't replace them with something else.

And she refused to learn to program.

She was convinced that programming was "hard". To hard for her to even attempt to learn. But scripting is tinkertoys for admins so she could script.

What she was doing was harder than programming. Building complex systems out of inadequate tools.
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SmileAndActNice
Utilitarianism, the -ism that works.
12:00 AM on 06/17/2012
She made me want to cry, or possibly scream, or possibly grab her and shake her really hard.

She was a better programmer than most of the dev team. She was inventing, all on her own, concepts I got taught in school as she built castles in the sky out of KSH. She had discipline, determination ... it takes real cleverness to get a language that primitive to do things that complex. But she had core libraries, re-usable modules ... all maner of conventions to protect her from variable collision and other frailties of KSH.

From a business perspective, she was a more productive coder than several of the devs.

But she took a mid level admin's salary and refused to let me teach her how to code properly. With her knowledge of the business and data flows she could have been a senior developer deserving 6 figures inside a year.
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Ty2010
11:56 AM on 06/18/2012
That's what Pascal and VB are for, simple introductions to functions then objects. The rest isn't as scary or complicated after that.
10:35 PM on 06/16/2012
I started out in IT and part of an online community for women in technology. We are definitely out there. That said, after you do IT support for a few years - then what? It all depends on where you want to go and how you want to spend your time - code geek, network admin, project management, etc.
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chichel
Yep, that's my bleeding heart you see on my sleeve
10:19 PM on 06/16/2012
Proud woman technologist here. There are way more of us than this author seems to think. Maybe not a ton of CIOs, but we're doing the real work. In my last job half of the programming team was women, and the IT chief and supervisor were both women.
09:08 PM on 06/16/2012
Technology is a domain where you either put up or shut up, and people quickly see what you can do. This means it's not amenable to affirmative action and you can't just try to force women into positions and expect them to be able to fake it enough to be successful.

Being a CEO frankly isn't that demanding, you put enough good people around a CEO and he or she can be nearly an imbecile and be successful. Being good in technology or not becomes _quickly_ apparent to the people you work with.

There are women very, very good at technology I've seen them online though I've never really met a standout in person. In general it's just not one of the things they're good at, though.
02:41 PM on 06/17/2012
I feel sorry for you. Your outlook has caused you to miss out a lot in life whether you know it or not.

Just FYI, the best programmer I ever met was a woman. One of the best admins I ever met was a woman too. Her boss was a bigot and a big fan of affirmative action (it was company policy and his nose was dark brown) and he got rid of her (HR, headed by a woman, did nothing to help). when she became pregnant.