John Pearce is an activist and entrepreneur. He was founder and Director of “Ralph Don’t Run” and “The Unity Campaign” in 2004, an alliance of anti-Bush progressives opposed to the candidacy of Ralph Nader. The campaign helped reduce Nader’s impact from the 3% he received in 2000 to 0.38% in 2004. John has appeared on all of the major-network evening news programs, on CNN’s Inside Politics, the BBC, NPR, and on the pages of more than a dozen leading OpEd pages around the country. Ralph Don’t Run and The Unity Campaign brought together a remarkable array of progressive leaders and a national citizen membership, with financial support from those members as well as mainstay Democratic donors, from Hollywood entertainers to national labor unions and leading advocacy organizations. Additional information on the campaign is here. Before Ralph Don’t Run, John was founder and for 16 years Chairman and CEO of MediaMap, a media research and software company for the public relations industry that attained a remarkable 95% market penetration among the largest PR agencies in the United States. Prior to MediaMap, John worked at the Northeast Solar Energy Center, a quasi-government agency promoting solar and conservation, as a marketing consultant for a range of top technology companies, and on Capital Hill for Congressman Michael Harrington (D.-Mass) and in the U.S. House and Senate offices of the Associated Press. John is currently working on an undisclosed start-up venture.

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