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John Robbins

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Which 'Natural' Food Companies Are Fighting the Effort to Label GMOs?

Posted: 08/22/2012 1:30 pm

On Nov. 6, California voters will have the opportunity to vote on historic Proposition 37, which would mandate the labeling of genetically-engineered foods. At a time when it's hard to get a large percentage of Americans to agree on almost anything, polls show that as many as 90 percent of us want genetically-modified organisms (GMOs) labeled. More than 40 other nations, including the entire European Union, already require disclosure. But Monsanto and its allies are dedicated to keeping consumers in the dark and are pouring tens of millions of dollars into a disinformation campaign intended to defeat Prop 37.

You might expect the biotech industry to try to block a measure that would require foods that contain GMOs to say so on their packages. After all, a growing body of scientific research is indicating that GMOs might be far more dangerous than was previously imagined. But Monsanto's allies in the effort to defeat Prop 37 include some unexpected culprits. It can be shocking to realize that some of the most trusted names in the natural food world are in bed with Monsanto.

Naked Juice is owned by PepsiCo, which has donated $1.7 million to Monsanto's efforts. Honest Tea, Odwalla and Simply Orange are owned by Coca-Cola, which has donated another million dollars. Alexia and Lightlife are owned by ConAgra, which has put in more than $1 million.

You won't find this mentioned anywhere on the Kashi product packaging, but Kashi, as well as Gardenburger and Morningstar Farms, is owned by Kellogg, which has already coughed up more than $600,000 to defeat Prop 37.

Kashi has already been in plenty of trouble on the GMO front this year. A few months ago, a number of natural foods stores stopped carrying Kashi cereals when it came to their attention that the "soy used in most Kashi products is genetically modified, and that when the USDA tested the grains used there were found to be pesticides that are known carcinogens and hormone disruptors."

In an attempt to defend itself, Kashi released a YouTube video that announced that:

"While it's likely that some of our foods contain GMOs, the main reason for that is because in North America, well over 80 percent of many crops, including soybeans are grown using GMOs ... Factors outside our control such as pollen drift from nearby crops ... have led to an environment where GMOs are not sufficiently controlled."

This seemingly reasonable defense -- that the only reason GMOs are found in Kashi products is because GMOs are widespread in the environment -- might be valid if the problem was only trace GMOs, which lead to a product being less than 1 percent genetically engineered. But when the Cornucopia Institute tested Kashi's Go Lean cereal, which gets its protein from soy, they found that the soy was 100 percent genetically engineered.

There are other natural foods heroes whose profits are being used to try to keep us in the dark. Silk soy milk carries the "Non-GMO Project Verified" seal on its package. But Silk is owned by Dean Foods, which has donated more than a quarter million dollars to Monsanto's efforts to defeat Prop 37.

The list of sell-outs who masquerade as bastions of organics is disappointingly long. R. W. Knudsen and Santa Cruz Organics are owned by Smucker, which has donated $388,000 to killing Prop 37. Cascadian Farm, Larabar and Muir Glen are owned by General Mills, which has put more than half a million dollars into the effort.

The good news is that even with large agribusiness companies purchasing natural and organic brands and then betraying consumers by funding the attack on GMO labeling, Prop 37 still stands an excellent chance of passing.

And not everyone has sold out, not by a long shot. There are still some authentic heroes in the natural food industry. Nature's Path, Dr. Bronner's, Nutiva and Lundberg Rice stand out among the companies that are contributing to the effort to pass Prop 37 and ensure your right to know what's in your food. Organic Valley, Amy's and Eden Foods are also standing up for your right to know. And the owner of a natural health website, Joseph Mercola (mercola.com), has donated nearly a million dollars to the good fight.

If you want to know more, the Cornucopia Institute has released a shopper's guide to the companies that are donating on both sides of Prop 37.

At present, it's not easy to know whether there are GMOs in your food. The Non-GMO Shopping Guide put out by the Institute for Responsible Technology is a great support. But the most important thing you can do is to help pass Proposition 37.

If Californians pass Prop 37 in November, it will have enormous implications to the food system throughout North America.

Ignorance, in some cases, may be bliss. But in the case of GMOs, the ignorance of not knowing what is in your food is not bliss, it's subservience to Monsanto and its allies. And it could mean a lifetime of devastating health problems for you and your children.

It's going to be a battle. Let's win this one for ourselves, for the earth, and for all future generations.

John Robbins is cofounder of the Food Revolution Network, which provides information and inspiration to help you heal your body, and you world... with food. He is author of many bestsellers including The Food Revolution; No Happy Cows: Dispatches From The Frontlines of The Food Revolution; and Diet For A New America. He is the recipient of the Rachel Carson Award, the Albert Schweitzer Humanitarian Award, the Peace Abbey's Courage of Conscience Award, and Green America's Lifetime Achievement Award. To learn more about his work, visit JohnRobbins.info.

 
 
 

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On Nov. 6, California voters will have the opportunity to vote on historic Proposition 37, which would mandate the labeling of genetically-engineered foods. At a time when it's hard to get a large per...
On Nov. 6, California voters will have the opportunity to vote on historic Proposition 37, which would mandate the labeling of genetically-engineered foods. At a time when it's hard to get a large per...
 
 
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HUFFPOST SUPER USER
LouiseM
One of the most cynical optimists you'll ever meet
02:32 PM on 09/26/2012
The elites want to live long and healthy lives so that they can enjoy their wealth. That is why they eat organic.

The rest of us are expendable, literally. It would be better for the elites if they can cull the herd before they get into their 60s. That way, they can prevent expenditures on health and old-age pensions. So they feed us food that will kill us off early, just as they eliminate health insurance and permit calamity-causing climate change. It's working, too.
09:14 PM on 09/20/2012
If California wants non-GMO they should pay the full cost of their own laws. If Prop 37 passes food companies should create California only SKUs to fully capture the reality of formula, labeling, and liability risks of a very different CA market. Treat CA like another country. i.e. Canadian regulatory realities frequently require a modified version of a product and a sometimes higher cost to go with the change. God knows industry accounts can figure out the cost of this and companies should make sure Californians pay the whole tab.
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HUFFPOST SUPER USER
Jason McClinsey
My micro-bio is still empty
08:54 AM on 09/20/2012
Another point about organic food companies that support the labeling law: I think that they should be doubly commended. If this labeling law passes, it will, in the long run, hurt the profits of organic food companies, because there will be far more organic food on the market. So not only are these guys on the correct side of the issue in the moral sense, they are also putting this above the success of their businesses. Nothing could make me smile wider!
07:55 PM on 09/18/2012
Fight the power with absurd videos about labeling gmo zombies and prop 37 - http://youtu.be/z1Lt0kM3Ah0
04:05 PM on 09/02/2012
Dr. Mercola's site has followed this from beginning and he has donated to non-GMO effort. Mercola.com will tell you truth about Geneticalky engineered food, floride(it's hazardous waste), silver fillings are mercury and etc. It's scary what big business subjects us to and that is why they try to keep us in dark!
12:58 PM on 09/08/2012
yes, joseph mercola is truly a shining beacon of intellectual honesty and social justice.

face>palm. face>palm.
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HUFFPOST SUPER USER
Rita Kothbauer
08:56 AM on 09/02/2012
Eye opening! Made note of the "authentic heroes", will support them.
08:32 AM on 08/28/2012
While my gut reaction is fear of GMO's I also know things are never as simple as they seem. I fear massive food shortages and hence escalating prices along with a growing human starvation problem if we blindly abandon GMO's. I wish for a larger body of unbiased, highly educated, scientific information regarding these products.
05:17 PM on 08/28/2012
No problem.

Heres a compilation of 126 independent studies.

http://www.biofortified.org/genera/studies-for-genera/independent-funding/

Here's the european commission's report on 10 years of taxpayer-funded research

http://ec.europa.eu/research/biosociety/pdf/a_decade_of_eu-funded_gmo_research.pdf
04:43 AM on 09/14/2012
For what that EU funded research actually does show, see here:
http://earthopensource.org/index.php/3-health-hazards-of-gm-foods/3-2-myth-eu-research-shows-gm-foods-are-safe
doesn't show they're safe; does point to more risks (we are talking food safety here)
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HUFFPOST SUPER USER
agomez44
“I predict future happiness for Americans, if th
03:40 AM on 08/30/2012
Prop 37 doesn't prevent GMO's, it just calls for labeling so that the consumer is aware what they are eating.
04:18 PM on 08/27/2012
I notice the Non-GMO food site has Silk as a sponsor. Irony?
This user has chosen to opt out of the Badges program
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traveling1
50 states, 7 continents, 55 countries and counting
12:16 AM on 08/26/2012
Go California! Lead the way. Yes to prop 37. Help us all.
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HUFFPOST SUPER USER
Melinda P
such a lovely day
11:04 PM on 08/25/2012
Well, this is new to me. I am surprised, but again I am not surprised at all that they are trying to defeat this. I know they are going to try to make things cheaper for them and raise prices for us and have us buy stuff that is not natural. I want the Prop 37 to go into effect. I don't want to feed my children scientific food, they deserve fresh food and natural foods
HUFFPOST SUPER USER
llwvrt
07:42 PM on 08/24/2012
Please check out companies that are supporting GMO and let them know that we don't want it.
04:30 PM on 08/24/2012
Thank you , John. This is important to know and you have provided a wonderful educational resource. We will keep standing up for our right to know and continue to fight. If this Prop is defeated it will only makes us more dedicated. We will start ripping up our lawns and planting gardens and providing our families with our own food. No Farms No Food, Support real agriculture, not science experiments for the sake of the almighty dollar.
03:39 PM on 08/24/2012
Power to the people! Vote with your forks!

Thanks for alerting and empowering consumers with knowledge and this vital information.

http://www.PaulFDavis.com - global food law student
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farmilyman
everything is illusion
03:01 PM on 08/24/2012
Any company that fights it is suspect. If they don't currently used GMOs they are planning to sneak them in.
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Yogamum
Nature girl
04:13 PM on 08/23/2012
Thank you John!! I always try to keep up to date on which products I want to keep spending my hard earned money on. I always look for "no GMO's" on product, especially soy products. Amy's is on of my favorites and I'm not surprise to see they support this prop.